India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
Mond has launched AMONDLAB, an AI-powered marketing automation platform that streamlines campaign planning, content creation, scheduling and publishing from a single interface.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
MoEngage is betting on AI agents to reshape customer engagement, marketing automation and campaign execution at scale.
Kachilu has launched a macOS AI marketing app that automates campaign execution through browser-based workflows, reducing manual marketing tasks.
Minerva has raised $20 million to expand its AI-powered marketing technology platform as businesses increasingly seek automation and data-driven marketing solutions.
A newly launched AI Marketing OS aims to automate marketing execution, helping businesses streamline operations and reduce agency dependency.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
Former Google and Databricks engineers have launched a new AI-powered martech platform focused on automation and customer engagement.
A new AI-powered marketing platform aims to deliver campaign advice and strategy recommendations to SMEs within 48 hours.
AI agents are transforming marketing through automation, real-time decision-making and workflow orchestration across enterprise systems.
LTM has launched BlueVerse Max, an AI-driven marketing platform built on Salesforce to support automation and customer engagement.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Pomo, founded by ex-DeepMind and Databricks engineers, introduces AI agents to automate complex marketing decisions and workflows.
Canva has acquired SimTheory and Ortto to expand its AI and marketing automation capabilities and strengthen its martech ecosystem.
AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.
Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.
Optimove has launched AI Decisioning Studio to help marketers automate decisions and improve customer engagement.
Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.
Appier’s new whitepaper explores how agentic AI could reshape marketing through autonomous decision systems that manage campaigns, optimize performance and streamline data driven workflows.
AI agents are helping marketers improve ROI and bridge the customer experience gap by enabling adaptive automation and data-driven personalisation.
From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.
AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
How Shriram Finance overhauled its digital lead funnel using personalization, nudges, and automation to achieve 171x ROI and slash acquisition costs.
A new middle layer of AI prompt engineers, automation orchestrators, and data translators is quietly reshaping Indian marketing teams as brands scale generative AI across campaigns and workflows.
AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
Indian marketers are mastering ChatGPT for speed, scale, and brand control. From prompts to ROI tracking, these 9 pro-approved hacks show how AI can boost creativity without losing authenticity.
India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
Blaze launches AI-powered Autopilot platform to help small businesses automate marketing, boost growth, and compete with larger players through data-driven campaigns.
Martech investments are showing measurable revenue growth, but success hinges on data quality, strategic implementation, AI integration, and balancing privacy with personalization.
From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.
How AI is redefining marketing: From personalized insights to creative automation, the smartest marketers are using AI to rethink strategy, not just execution.
Markifact launches a no-code AI marketing automation platform, streamlining reporting, campaign analysis, and content generation for marketers and agencies.
Intel partners with Accenture and AI tools to streamline global marketing operations, triggering internal workforce cuts in a strategic realignment.
