Adobe integrates CX Enterprise Coworker with ChatGPT, Gemini, Claude and Microsoft Copilot to support AI-powered marketing and customer experience workflows.
TechDogs releases its October 2026 MarTech Code issue, examining AI agents, declining Google Search referrals, marketing automation and technology stack consolidation.
Live2.ai raises ₹130 crore in an IvyCap Ventures-led funding round to expand its agentic AI marketing platform, enterprise services and global operations.
AI is transforming B2B webinars into ongoing marketing assets through automated content repurposing, personalised follow-ups, audience insights and lead generation.
Are brands becoming too automated to feel human? New research from Salesforce, Adobe, Canva and Capgemini examines how AI is reshaping personalisation, customer trust and human interaction.
Stagwell launches Stagwell AI, a unified portfolio of agentic marketing tools for audience targeting, media planning, campaign automation and AI-powered workflows.
Ibexa launches its Agentic Marketing Platform in the Middle East, using AI agents to connect marketing tools, automate campaign workflows and support human-led approvals.
As AI makes advertising more personalised, are brands crossing consumer boundaries? Industry research examines the balance between relevance, privacy and trust.
HubSpot introduces AI spending caps, flexible credit billing and subscription controls to help marketing teams manage costs as usage of AI-powered tools increases.
AI is changing school admissions and marketing through chatbots, personalised campaigns and automated enquiries, while raising questions about parent trust and human engagement.
IKEA is expanding AI use in marketing and content localisation while keeping brand strategy, creative decisions and messaging under human control.
OpenAI, Google and Meta are developing persistent AI agents that work beyond chatbots, reshaping search, shopping, marketing, customer engagement and digital privacy.
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Pollo AI integrates OpenAI's GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to help brands create video ads, campaign visuals and marketing content from product photos.
ImpactFactory.ai launches MIA, a virtual CMO that coordinates AI marketing agents, campaign planning, media buying and performance analysis for small businesses.
Meta is expanding Muse for small businesses with connectors for Shopify, QuickBooks, Canva, Slack and other tools to automate marketing and operational tasks.
AI is reshaping media planning across search, buying, creators, commerce and measurement, forcing marketers to rethink what machines optimise and where human judgement matters.
As AI automates routine marketing tasks, strategy, judgement, creativity and customer understanding are emerging as increasingly important skills for marketers.
Dentsu India has launched Dentsu Performance Studio, combining creative strategy, AI-enabled production, media and measurement in Bengaluru.
Sanjay Trehan explores how AI, first-party data, hyper-personalisation and MarTech-AdTech convergence are reshaping modern customer experiences.
Jio Haptik's Solo AI is bringing AI-led marketing, advertising and customer engagement tools to small businesses, with the company reporting ROAS of up to 45x.
HubSpot has expanded AI across its CRM, marketing and sales tools with a new intelligence layer, self-updating records and AI-powered campaign capabilities.
Workaholic has unified its AI tools for content, SEO, email, PPC and analytics into one platform aimed at digital businesses, agencies and e-commerce operators.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
SpaceXAI has launched Grok Bot in beta, allowing teams of persistent AI agents to coordinate and perform workplace tasks across apps and websites.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
Mond has launched AMONDLAB, an AI-powered marketing automation platform that streamlines campaign planning, content creation, scheduling and publishing from a single interface.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
MoEngage is betting on AI agents to reshape customer engagement, marketing automation and campaign execution at scale.
Kachilu has launched a macOS AI marketing app that automates campaign execution through browser-based workflows, reducing manual marketing tasks.
Minerva has raised $20 million to expand its AI-powered marketing technology platform as businesses increasingly seek automation and data-driven marketing solutions.
A newly launched AI Marketing OS aims to automate marketing execution, helping businesses streamline operations and reduce agency dependency.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
Former Google and Databricks engineers have launched a new AI-powered martech platform focused on automation and customer engagement.
A new AI-powered marketing platform aims to deliver campaign advice and strategy recommendations to SMEs within 48 hours.
AI agents are transforming marketing through automation, real-time decision-making and workflow orchestration across enterprise systems.
LTM has launched BlueVerse Max, an AI-driven marketing platform built on Salesforce to support automation and customer engagement.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.
