AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
Indian marketers are mastering ChatGPT for speed, scale, and brand control. From prompts to ROI tracking, these 9 pro-approved hacks show how AI can boost creativity without losing authenticity.
India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
Blaze launches AI-powered Autopilot platform to help small businesses automate marketing, boost growth, and compete with larger players through data-driven campaigns.
Martech investments are showing measurable revenue growth, but success hinges on data quality, strategic implementation, AI integration, and balancing privacy with personalization.
From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.
How AI is redefining marketing: From personalized insights to creative automation, the smartest marketers are using AI to rethink strategy, not just execution.
Markifact launches a no-code AI marketing automation platform, streamlining reporting, campaign analysis, and content generation for marketers and agencies.
Intel partners with Accenture and AI tools to streamline global marketing operations, triggering internal workforce cuts in a strategic realignment.
Auxia launches AI Analyst Agent to help marketing teams turn campaign data into revenue-driving insights with real-time analytics and intelligent recommendations.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
PMG introduces a custom enterprise-grade AI app suite for clients, blending marketing automation with operational agility.
With AI transforming personalization strategies, marketers are taking a fresh look at third-party data—this time with a sharper focus on quality, compliance, and contextual insights.
Snappy Kraken launches an all-in-one lead conversion platform for financial advisors and appoints fintech leader Cheryl Nash to its board.
