Jio Haptik is expanding its focus on small businesses with Solo AI, an artificial intelligence-led platform designed to help entrepreneurs and smaller teams automate marketing, customer engagement and lead conversion without requiring large marketing operations.
The platform is aimed at businesses that often rely on owners or small teams to manage advertising, customer queries and sales follow-ups. Solo AI brings these functions into a single system, using AI to assist businesses in creating campaigns, responding to potential customers and managing conversations across digital channels.
According to the company, businesses using Solo AI have recorded returns of up to 45 times their advertising spend. The figure represents results reported by Haptik and should not be interpreted as a guaranteed return for businesses using the platform, as advertising performance can vary depending on factors including category, campaign, audience and spending levels.
The product forms part of Haptik's broader push to make AI tools more accessible to small and medium-sized businesses. The company has previously expanded AI-powered customer engagement through Interakt, its WhatsApp-first platform for SMBs, allowing businesses to use AI agents for tasks such as answering customer questions, product discovery, order tracking and sales conversations.
Solo AI extends this approach into marketing and customer acquisition. The platform is designed to help businesses create and manage advertising campaigns while using AI to handle incoming leads and customer interactions. By connecting advertising with conversational engagement, Haptik is looking to reduce the number of separate tools smaller businesses need to manage their digital marketing.
The approach also reflects the growing role of conversational channels in performance marketing. Haptik already provides tools that allow businesses to move customers from digital advertisements into conversations on platforms such as WhatsApp and Instagram, where users can ask questions, receive recommendations and move further through the purchase journey.
For small businesses, the use of AI in these workflows could reduce the manual work involved in campaign creation, customer response and lead management. However, the commercial impact will depend on factors such as campaign execution, product demand, audience targeting and the quality of customer interactions.
Haptik, which is part of Jio Platforms, has increasingly positioned AI agents as digital workers capable of handling customer-facing tasks across sales, service and commerce. Its wider platform supports AI agents across voice, chat and other digital channels.
With Solo AI, the company is extending that strategy towards smaller businesses, as AI-powered marketing tools increasingly move beyond large enterprises and into platforms designed for leaner teams and entrepreneurs.
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