Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.
RateGain has launched RG Varsity, a certification programme aimed at training hotel professionals in AI-led marketing and digital capabilities.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
Greenslant launches EventMarketer AI, a new platform aimed at simplifying event marketing with AI-driven automation and audience engagement tools.
AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.
AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.
Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
BrootAI partners with Vonage to power its AI-driven CRM platform and enhance customer engagement capabilities.
Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.
Sarvam AI has launched Chanakya, an initiative aimed at building AI systems tailored for India’s national needs.
AI is scaling content creation in 2026, but quality remains a challenge. Here’s how marketers are building systems to ensure relevance, trust, and performance.
Apple appoints Lilian Rincon as VP of AI product marketing, signalling a stronger focus on AI-driven products and strategy.
YouTube introduces AI powered discovery tools in its Creator Marketing Hub to help brands identify and collaborate with creators.
CreatorIQ appoints Senthil Kumaran as CTO to accelerate AI driven innovation in creator marketing and platform development.
Cyberclick and HubSpot hosted a London event to explore how AI is shaping the future of CRM and customer engagement.
CMOs are moving beyond dashboards to AI-driven decision engines as marketing analytics shifts from reporting performance to recommending and automating strategic actions.
Ketch has launched an enterprise marketing preference management platform designed to help organisations manage consent and prepare data for AI driven marketing.
ODMT has launched a Telugu digital marketing course that focuses on artificial intelligence tools and practical marketing skills for aspiring professionals.
Kana raises $15 million to develop an agentic AI platform designed to automate marketing operations and connect enterprise martech systems.
Anteriad appoints Ramkumar Ramdas as Vice President APAC Operations AI to strengthen regional leadership and expand AI driven marketing technology services.
Bluecore launches an AI powered marketing agent to automate retail campaigns and enhance customer personalisation.
Overwhelmed by AI tools? Here’s a practical 2026 guide for beginner marketers on what AI tools to use, from writing and design to ads, CRM, analytics, and compliance.
DeepSeek faces restrictions on Nvidia AI training chips as export controls tighten, highlighting the impact of semiconductor policy on global AI development.
Sarvam has launched Indus, a multilingual AI chat app tailored for India, intensifying competition in the country’s rapidly growing AI market.
Google has unveiled Pomelli, an AI-powered photoshoot tool designed to help brands generate high-quality product visuals quickly and cost-effectively.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
C Com Digital has launched Synapse1, an AI-powered platform built to enable multilingual marketing campaigns across regional languages and digital channels.
Fibr AI has raised $57 million in seed funding led by Accel to accelerate its AI-driven marketing automation platform and expand product development and market reach.
Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.
Chinese AI company Z.ai has become the world’s first publicly listed large language model developer following its Hong Kong stock market debut.
CMOs are shifting budgets from flashy AI to invisible tools like decision engines, orchestration, and predictive models that quietly deliver real marketing ROI.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
Perplexity CEO Aravind Srinivas signals interest in AI devices, pointing to a shift in how AI-driven search and information discovery may evolve.
A new white paper from EclickTech and Alibaba Cloud highlights how AI will reshape global marketing strategies, data use and customer engagement by 2026.
Kansai Nerolac has launched a generative AI-led digital campaign for Nerolac Perma NoHeat, using technology-driven storytelling to highlight heat reduction benefits.
Salesforce has agreed to acquire Qualified, an AI-driven marketing company, to enhance its Agentforce platform and boost automated sales and marketing capabilities.
Google introduces a sub ₹5 AI Plus subscription in India as it looks to widen consumer access and compete in the AI services market.
Google launches Data Manager API to help marketers integrate AI with first-party data as AI-enabled brands report stronger revenue growth.
SoftBank loses nearly USD 50 billion in market value as investor concerns rise over AI sector valuations and global tech market volatility.
Zerodha invests 5 million dollars in Tijori to support the expansion of its AI driven market intelligence and analytics platform.
China now leads globally in downloads of open-source AI models, marking a shift in the balance of influence in AI development and diffusion.
Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.
Google’s Pomelli uses AI to read brand websites, learn tone and style, and generate on-brand content. Here’s how one can prepare to adopt such tools while keeping creativity and trust intact.
AI is reshaping marketing from automation to augmentation — empowering creativity, personalization, and empathy-driven brand storytelling in 2025.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
