Publicis reports 5% Q3 organic growth as CEO Arthur Sadoun highlights rapid agentic AI adoption, slower enterprise transformation and challenges at Publicis Sapient.
L'Oréal expands its AI search strategy, testing Google AI Overviews advertising and exploring partnerships as conversational AI reshapes brand discovery and marketing.
Empower India announces plans to expand into AI and robotics integration, targeting opportunities in India's projected $43.5 billion AI market by 2030.
OpenAI's 2026 revenue projection stands at $50 billion, $20 billion below an earlier estimate, as differences in AI revenue reporting draw investor attention.
The global AI in fintech market is projected to exceed $66 billion by 2030 at 30% CAGR, driven by automation, fraud detection and digital banking, according to TBRC.
ImpactFactory.ai launches MIA, a virtual CMO that coordinates AI marketing agents, campaign planning, media buying and performance analysis for small businesses.
Adobe has become the NHL’s Official Creative, Marketing and AI Partner, bringing GenStudio, Experience Platform and AI tools to fan engagement.
VEGA has appointed Himanshu Shekhar as Head of Digital, D2C and Growth, with a focus on e-commerce, digital growth and AI-assisted marketing.
Sarvam has appointed Disha Sanghvi to lead brand and communications as the Indian AI company expands its products, enterprise presence and market visibility.
Instacart is using Shrek, Scooby-Doo and other pop culture references in a new campaign promoting its AI-powered grocery assistant Clementine.
Dentsu India has launched Dentsu Performance Studio, combining creative strategy, AI-enabled production, media and measurement in Bengaluru.
Varun Mundra has joined Dreamstreet as Head of Marketing & Growth after nearly four years at Motilal Oswal Financial Services.
Celewish Media has introduced AI-powered virtual CMO Maira Vardhan to explore brand strategy, influencer marketing, creator partnerships and commercial campaigns.
Meta is expanding its creator marketing tools with AI-assisted discovery, new APIs, Partnership Ads and Instagram Live video advertising.
DuckDuckGo's new Duck.ai campaign uses giant "prying eyes" to highlight AI privacy concerns as it promotes its private AI chat service across the US.
Jio Haptik's Solo AI is bringing AI-led marketing, advertising and customer engagement tools to small businesses, with the company reporting ROAS of up to 45x.
Estée Lauder has partnered with Profound to improve how its global beauty brands are discovered, represented and recommended across generative AI platforms.
Meta is expanding Meta One with paid AI, analytics, publishing and customer engagement tools for users, creators and businesses across its major apps.
Workaholic has unified its AI tools for content, SEO, email, PPC and analytics into one platform aimed at digital businesses, agencies and e-commerce operators.
Adobe is expanding AI across its marketing technology portfolio as brands increase adoption of generative and agentic AI for content, data and customer experience.
AI can translate content in seconds, but research shows human translators remain important for cultural context, nuance, accuracy and high-risk communication.
Indexly has launched an AI marketing stack for agencies, combining AI search visibility, GEO, content creation, reporting and traffic attribution in one platform.
Accenture has appointed former Workday CMO Emma Chalwin as Chief Marketing Officer to lead its global marketing and communications organisation from October 1.
Adobe has acquired Indian AI startup Rilo, adding its six-member team and workflow automation technology as it expands its agentic AI capabilities for marketers.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
Netcore.ai has appointed former IBM and LinkedIn executive Tariq Ahmad as CRO, International, with a mandate to double its international revenue within three years.
Instagram will limit the recommendation reach of AI-generated profiles that fail to disclose their synthetic identity as it introduces a clearer profile label.
LinkedIn is expanding Premium All-in-One, combining AI-powered sales, marketing and hiring tools in a single subscription designed for small businesses.
Prosyo has launched an AI-powered platform combining LinkedIn marketing, ABM, email outreach, personalisation and pipeline management.
Flipkart Ads launches Saarthi, combining AI-powered campaign intelligence with zero-cost agency support to help sellers manage and optimise advertising.
Boomerang Partners is using AI across affiliate marketing for predictive traffic analysis, fraud detection, content workflows and generative search visibility.
Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
OpenAI is launching ChatGPT Ads in India for Free and Go users, starting with 50 brands and introducing an Ads Manager for marketers in September.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.
Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
Rajasthan Royals is using AI across IPL auctions, match analytics, scouting, marketing and ticketing as it expands its data-led approach to cricket operations.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
