HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Databricks has launched CustomerLake, an agentic customer data platform designed to help brands activate AI-ready customer intelligence at scale.
India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.
AI is transforming marketing and customer experience, but new research shows consumers still value human connection, trust, empathy and transparency above automation.
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences.
Richard Roth’s Media has secured approval for a $52 million investment to expand its AI-powered marketing systems and strengthen data-driven advertising capabilities.
Mobavenue has launched PiiX, an AI-powered platform designed to help brands unify customer data, generate insights and improve marketing performance.
Gartner warns that rising volumes of AI-generated content could lead to audience fatigue, pushing marketers to focus more on quality and relevance.
Minerva has raised $20 million to expand its AI-powered marketing technology platform as businesses increasingly seek automation and data-driven marketing solutions.
Constant Contact has launched a ChatGPT app that enables businesses to create, manage and optimize email marketing campaigns using AI-powered assistance.
OpenAI is embracing retro-inspired advertising to make artificial intelligence feel more approachable as competition in the AI market intensifies.
A newly launched AI Marketing OS aims to automate marketing execution, helping businesses streamline operations and reduce agency dependency.
Consumers often prefer AI-generated content in blind tests, but trust and engagement can decline once they learn the content was created by AI.
Nitrosend has raised $700,000 in seed funding to expand its AI-powered marketing automation platform for businesses and marketers.
WPP is strengthening privacy-first data collaboration initiatives as brands adapt to AI-driven marketing and evolving consumer data regulations.
Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
Momspresso founders have launched AIgencAI, a new platform designed to help brands leverage AI for content, campaigns and marketing execution.
Comviva’s Global CMO Survey reveals that while 90% of organizations increased AI marketing investments, only 12% can demonstrate measurable business impact.
A new eClerx study found that 78% of marketing leaders believe martech investments are not delivering expected ROI outcomes.
ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Fotor has launched an AI-powered Vibe Marketing tool aimed at helping brands and creators generate marketing content faster.
Former Google and Databricks engineers have launched a new AI-powered martech platform focused on automation and customer engagement.
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Salesforce is increasing AI investments even as the company slows engineering hiring and expands automation-led operations.
Publicis will acquire data company LiveRamp for $2.2 billion as the advertising giant accelerates its AI-driven marketing strategy.
Nectar Social has raised $30 million to expand its AI-powered marketing platform focused on automation, analytics and audience engagement.
Ogilvy India and Google have launched an AI-powered creative studio aimed at accelerating content production and marketing innovation.
A new AI-powered marketing platform aims to deliver campaign advice and strategy recommendations to SMEs within 48 hours.
A Canva study shows marketers are rapidly adopting AI creative tools while consumer trust and authenticity concerns continue to grow.
Zeta Global and Snowflake are collaborating on an open semantic framework aimed at standardising AI-powered marketing data systems.
AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.
AI agents are transforming marketing through automation, real-time decision-making and workflow orchestration across enterprise systems.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
LTM has launched BlueVerse Max, an AI-driven marketing platform built on Salesforce to support automation and customer engagement.
A new MMA India study says 85% of marketers are seeing measurable business impact from AI adoption across campaigns and customer engagement.
Martech firms are shifting toward data-first strategies as brands seek stronger AI performance, unified customer insights and connected marketing systems.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
Canva has launched its Squirrelites campaign to showcase AI-powered marketing and creative workflow tools for businesses and creators.
A new study by mFilterIt AI Tech and MMA India finds most businesses adopting AI in marketing are seeing medium to high impact.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
Apple reportedly faces a $250 million AI marketing settlement while planning multi-model AI options for future iOS updates.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
AI is transforming the martech industry as companies rethink platforms, workflows, talent strategies, and customer engagement models.
Adobe integrates GenStudio with ChatGPT to enhance AI-powered marketing workflows, campaign creation, and content automation.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
Firstsource has partnered with Typeface to launch agentic AI marketing services, aiming to enhance enterprise content and campaign efficiency.
