The integration allows marketing teams to access Adobe's agentic AI capabilities across major enterprise platforms, with additional support for AWS, IBM and Snowflake planned.
Adobe has expanded the availability of its CX Enterprise Coworker across major artificial intelligence platforms, including OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini for business, Microsoft Copilot and Databricks Genie. The move is aimed at enabling enterprises to manage marketing and customer experience workflows through AI tools already used by their teams.
Announced on November 4, 2026, the integration allows marketing professionals to access Adobe's customer experience capabilities without switching between multiple applications. Support for Amazon Quick, IBM and Snowflake is expected to follow.
CX Enterprise Coworker is an agentic AI system designed to help organisations manage customer interactions across marketing, analytics and enterprise operations. It supports activities including campaign planning, performance analysis, audience forecasting, customer journey optimisation and project management.
According to Adobe, the system connects customer, brand and channel intelligence to help marketing teams coordinate workflows and make decisions using enterprise data.
"Today, marketers often use AI tools in isolation, without the organizational context and domain intelligence needed to personalize every stage of the customer lifecycle," said Anjul Bhambhri, Senior Vice President of Engineering, Customer Experience Orchestration, Adobe.
The company has also introduced connectors based on the Model Context Protocol (MCP), allowing CX Enterprise Coworker to integrate with third-party enterprise applications.
These integrations include Amazon Ads, Databricks Genie, Demandbase, Meta advertising tools, Microsoft Work IQ, RainFocus and Snowflake Cortex AI. The connectors are designed to help organisations retrieve information and coordinate activities across multiple systems through natural language requests.
Adobe said CX Enterprise Coworker operates using open standards, including MCP and Agent2Agent (A2A), enabling interoperability between AI agents and enterprise software while retaining human oversight.
The company is also working with global systems integrators, including Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC and Tata Consultancy Services, to develop industry-specific agentic AI solutions.
Advertising and marketing agencies, including dentsu, Havas, Omnicom, Publicis, Stagwell and WPP, are also using the platform to develop customised customer experience solutions incorporating their proprietary tools and industry expertise.
Rao Surapaneni, Vice President, Gemini Agent Governance, Cloud AI, Google Cloud, said the integration would allow organisations to access customer data and brand intelligence within their existing AI environments.
Microsoft is also collaborating with Adobe to connect customer information, content and enterprise systems through Copilot.
Adobe said the expanded integrations are intended to support businesses in coordinating customer experience activities across their existing technology ecosystems.
The company has not announced a specific timeline for the planned integrations with Amazon Quick, IBM and Snowflake.
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