Prosyo has launched an AI-powered B2B sales engagement platform that brings LinkedIn marketing, account-based marketing (ABM), email outreach and prospect management into a single workspace, targeting founders, sales teams, agencies and consultants.
The platform is designed to combine prospect discovery, audience building, AI-assisted personalisation, multichannel outreach, reply management, intent signals and pipeline tracking. According to the company, the aim is to reduce reliance on multiple tools typically used by B2B teams to manage different stages of outbound sales and marketing.
Prosyo allows businesses to define their ideal customer profile and identify relevant companies and decision-makers. Users can build prospect audiences using LinkedIn search, Sales Navigator and engagement activity before grouping decision-makers into campaigns around specific target accounts.
Artificial intelligence is used to assist with personalisation. The platform can generate icebreakers and messages based on factors such as a prospect's role, company and campaign context, reducing the need for teams to manually create individual messages for every contact.
The platform also includes a sequence builder that lets users coordinate LinkedIn connection activity, messages, emails, delays and follow-ups within the same campaign. This allows sales and marketing teams to structure outreach across LinkedIn and email rather than operating individual channels separately.
Prosyo has also introduced a unified inbox for managing LinkedIn and email conversations. Teams can review conversation histories, identify engaged prospects and move potential opportunities through the sales pipeline from the same workspace. Campaign analytics and intent signals are available to help users identify accounts and individuals showing higher levels of engagement.
For ABM campaigns, the platform is designed to connect account-level targeting with outreach to multiple people within an organisation. Instead of approaching a single prospect, teams can identify and engage relevant decision-makers associated with a target account.
The launch comes as B2B marketing technology providers increasingly use AI to automate prospect research, personalisation and campaign execution. Account-based marketing focuses sales and marketing activity on selected high-value accounts rather than broad prospecting, with LinkedIn itself offering company targeting and partner tools designed for ABM campaigns.
Prosyo is positioning the platform for founders, consultants, B2B sales teams and agencies seeking to consolidate outbound activities within a single system.
The platform is currently available with a seven-day free trial. Prosyo is an independent platform and is not affiliated with or endorsed by LinkedIn.
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