Netcore.ai has appointed Tariq Ahmad as Chief Revenue Officer, International, as the marketing technology company looks to accelerate its overseas expansion following its recent shift towards an agentic marketing model.
In his new role, Ahmad will lead sales and customer success across Netcore's international markets. The company has set a target of doubling its international revenue over the next three years, making global expansion a central part of his mandate.
Ahmad brings more than two decades of experience in building and scaling sales organisations across enterprise technology and B2B software. He has previously held senior positions at IBM and LinkedIn and later led global sales at BrowserStack and Sprinto.
Across these roles, Ahmad has experience scaling revenue operations to as much as $250 million in annual recurring revenue, according to the company. He has also completed a PhD in Management from ESCP Business School, with his research focused on Revenue Operations.
The appointment comes shortly after Netcore Cloud rebranded itself as Netcore.ai in July, positioning the company more directly around agentic marketing. Its platform brings together customer engagement, personalisation, customer data, product discovery and messaging capabilities, with AI agents designed to plan, execute and optimise marketing activity.
Netcore CEO Kalpit Jain said Ahmad's experience in building revenue operations across multiple markets would support the company's international growth plans. Jain said the company intends to double international revenue within three years while building the foundation required to scale responsibly.
Ahmad, meanwhile, said marketing technology is moving beyond the traditional software model, where vendors provide technology while customers remain responsible for business outcomes. He said Netcore.ai's approach is centred on using data and AI-led execution while sharing accountability for customer KPIs.
The company is currently expanding across international markets and has cited recent business involving Yamaha, Baskin-Robbins Malaysia, CelcomDigi and BHG Singapore as examples of its overseas traction.
Netcore says its wider platform is used by more than 6,500 brands. Its operations span markets including North America, Southeast Asia, the Middle East, Europe and Africa.
The appointment places international revenue growth alongside Netcore's broader AI strategy as the company attempts to expand adoption of its agentic marketing platform outside India. Ahmad will be responsible for translating that technology strategy into sales growth and customer expansion across its overseas markets.
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