Bengaluru-based artificial intelligence startup ShopOS has launched Sloosh.ai, a creative content generation platform designed to help businesses, marketers and independent creators produce product images, videos, reels and other visual assets using AI.
The company, backed by $20 million in funding from Flipkart co-founder Binny Bansal's 3STATE Ventures, announced the platform's global availability on October 22, 2026. Sloosh extends the AI-powered creative technology previously used by ShopOS for fashion, retail and direct-to-consumer brands to a wider group of users.
The platform allows users to generate visual content from text prompts, photographs and existing videos. It combines AI agents, reusable workflows and human creative expertise to support content production across different formats.
According to the company, Sloosh operates on the same image and video orchestration engine used by ShopOS to develop marketing content for brands across India, the UAE and the United States.
A central feature of the platform is Spaces, which allows users to save and reuse creative workflows. These workflows retain the steps, models and settings used to generate content, enabling businesses to produce multiple assets without recreating instructions for each project.
Sloosh also supports batch generation, allowing users to produce multiple images and videos through a single workflow.
Users can access the platform through an AI-powered chat interface, select existing Spaces or build customised workflows using Spacelab, a visual canvas designed for creating and modifying production processes. ShopOS also offers assistance from its in-house creative team for more complex projects.
The platform supports integration with AI assistants, including ChatGPT, Claude, Gemini and Cursor, through the Model Context Protocol (MCP). ShopOS has also announced an Adobe After Effects plugin, with additional integrations planned.
Ajay P V, Co-founder of ShopOS, said the company developed its creative engine while producing content for fashion and retail brands and is now extending access to individual creators, designers and smaller businesses.
Co-founder Sai Krishna V K said the Spaces feature was developed around the idea of making creative production processes reusable and adaptable rather than relying on individual prompts.
ShopOS was founded by Sai Krishna V K and Ajay P V, who previously established Scapic, an AI and augmented reality commerce platform acquired by Flipkart in 2020. The founders subsequently worked on Flipkart Labs.
Sloosh is available to users globally, with new accounts receiving 20 free credits. Paid subscriptions start at $19 per month, according to the company's announcement.
The launch expands ShopOS's operations beyond managed creative services for enterprise clients into self-service AI content production, targeting agencies, marketing teams, small businesses and individual creators.
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