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Myntra

  Myntra Says Generative AI Has Reduced Product Launch Timelines by 40%

  • by Martech Desk
  • 1 week ago

Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.

Kraken Unveils AI Driven Trading App

  Kraken Unveils AI Driven Trading App with Agentic Investing Features

  • by Martech Desk
  • Jul 13, 2026

Kraken is relaunching its app with AI powered agentic trading, offering personalised portfolio guidance, market insights and investment recommendations.

TCS Expands AI Strategy with 8,900 Engineers

  TCS Expands AI Strategy with 8,900 Engineers and Acquisition Plans

  • by Martech Desk
  • Jul 13, 2026

TCS plans to build a team of up to 8,900 AI deployment engineers while evaluating AI and cybersecurity acquisitions to strengthen enterprise AI services.

Accenture and Google Cloud Launch Agentic AI Platform

  Accenture and Google Cloud Launch Agentic AI Platform

  • by Martech Desk
  • Jul 11, 2026

Accenture and Google Cloud have launched an agentic AI platform to help mid-market companies accelerate enterprise AI adoption and move projects from pilot to production.

Shiprocket Strengthens AI Strategy Ahead of Planned IPO

  Shiprocket Strengthens AI Strategy Ahead of Planned IPO

  • by Martech Desk
  • Jul 10, 2026

Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.

Gujarat to Launch First Data Centre Policy

  Gujarat to Launch First Data Centre Policy to Attract AI and Cloud Investments

  • by Martech Desk
  • Jul 9, 2026

Gujarat is set to unveil its first data centre policy, targeting AI, cloud and hyperscale investments with incentives, renewable energy norms and 2 GW capacity goals.

Shivanku Misra, Lead Data, AI and Emerging Technologies, Marriott

  Marriott Appoints Shivanku Misra to Lead Data, AI and Emerging Technologies

  • by Martech Desk
  • Jul 6, 2026

Marriott International has appointed Shivanku Misra as Managing Vice President of Data, AI and Emerging Technologies to strengthen its digital transformation strategy.

Japan Leads APAC Growth in India's GCC Ecosystem

  Japan Leads APAC Growth in India's GCC Ecosystem

  • by Martech Desk
  • Jul 6, 2026

Japanese companies are rapidly expanding GCCs in India, driven by AI, digital transformation and technology talent, making Japan the fastest growing APAC contributor.

Five Below Expands Digital Marketing Strategy

  Five Below Expands Digital Marketing Strategy to Drive Customer Growth

  • by Martech Desk
  • Jul 4, 2026

Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.

Simplilearn Launches AI First SkillUp Learning Platform

  Simplilearn Launches AI First SkillUp Learning Platform

  • by Martech Desk
  • Jul 3, 2026

Simplilearn has launched SkillUp, an AI first learning platform offering free courses and personalised learning paths for professionals, students and enterprises.

Google India & Tourism Ministry Team Up

  Google India & Tourism Ministry Team Up to Promote India Through AI

  • by Martech Desk
  • Jul 3, 2026

Google India and the Ministry of Tourism have partnered to use AI for improving destination discovery, multilingual tourism content and digital traveller engagement.

Dell Launches PowerStore Elite in India for Enterprise AI

  Dell Launches PowerStore Elite in India for Enterprise AI

  • by Martech Desk
  • Jul 1, 2026

Dell has launched PowerStore Elite in India to help enterprises modernise AI infrastructure with scalable, secure and high-performance storage.

Samsung, SK Hynix Lead South Korea’s AI Chip Push

  Samsung, SK Hynix Lead South Korea’s AI Chip Push

  • by Martech Desk
  • Jun 30, 2026

South Korea has unveiled a major AI chip investment plan led by Samsung and SK Hynix to strengthen semiconductor leadership.

Danish Martech Startup Serpier Secures €1.4 Million Funding

  Danish Martech Startup Serpier Secures €1.4 Million Funding

  • by Martech Desk
  • Jun 30, 2026

Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.

AI Cybersecurity Firm Kratikal Tech Sets IPO Price Band

  AI Cybersecurity Firm Kratikal Tech Sets IPO Price Band

  • by Martech Desk
  • Jun 29, 2026

Kratikal Tech will open its ₹39.69 crore IPO on June 30, with proceeds planned for product development and overseas expansion.

Madhu Natesan, Lead India GCC, Under Armour

  Under Armour Appoints Madhu Natesan to Lead India GCC

  • by Martech Desk
  • Jun 29, 2026

Under Armour has appointed Madhu Natesan as Vice President and Managing Director of its India Global Capability Centre.

India Leads Asia Pacific In Personal AI Agent Adoption: Adobe Report

  India Leads Asia Pacific In Personal AI Agent Adoption: Adobe Report

  • by Martech Desk
  • Jun 27, 2026

Adobe's latest report finds India leading Asia Pacific in AI adoption, with 60% of consumers interested in creating personal AI agents.

Vijay Nair, VP & Lead India GCC , Levi Strauss

  Levi Strauss Appoints Vijay Nair To Lead India GCC And Global Talent Hub

  • by Martech Desk
  • Jun 25, 2026

Levi Strauss has appointed Vijay Nair to lead its India Global Talent Hub and GCC, reinforcing India's strategic role in global operations.

SAS CMO Says India Is A Proving Ground For Personalisation At Scale

  SAS CMO Says India Is A Proving Ground For Personalisation At Scale

  • by Brij Pahwa
  • Jun 25, 2026

SAS CMO Jennifer Chase discusses AI-driven decision-making, personalisation at scale, marketing technology, governance and why India is a key AI testing ground.

L&T’s Vyoma AI Sets Up New Unit

  L&T’s Vyoma AI Sets Up New Unit As AI Infrastructure Demand Rises

  • by Martech Desk
  • Jun 23, 2026

Vyoma AI has incorporated a new subsidiary focused on AI infrastructure, signaling growing demand for computing and AI ecosystem services.

Sushant S. Zepto

  Zepto Appoints Sushant S. To Lead People Experience And Workforce Governance

  • by Martech Desk
  • Jun 23, 2026

Zepto has appointed Sushant S. to lead people experience, workforce governance and operations strategy as it scales across India.

On-Device AI Market Expected to Reach $75.5 Billion by 2033

  On-Device AI Market Expected to Reach $75.5 Billion by 2033

  • by Martech Desk
  • Jun 20, 2026

The on-device AI market is projected to surpass $75.5 billion by 2033 as privacy concerns, real-time intelligence and edge computing drive adoption.

L’Oréal Leases 90,000 Sq Ft in Hyderabad

  L’Oréal Leases 90,000 Sq Ft in Hyderabad for New Global Technology Hub

  • by Martech Desk
  • Jun 15, 2026

L’Oréal has leased 90,000 sq ft in Hyderabad to establish a global technology hub, reinforcing the city’s position as a major GCC and innovation destination.

L&T Launches AI 1000 Program

  L&T Launches AI 1000 Program to Build Next Generation of AI Engineers

  • by Martech Desk
  • Jun 13, 2026

L&T has launched AI 1000, a workforce initiative aimed at developing a new generation of AI engineers to support enterprise AI adoption and deployment.

Rishabh Jain, SVP, Aurus Inc

  Aurus Inc Appoints Rishabh Jain as SVP to Lead India and Emerging Markets Growth

  • by Martech Desk
  • Jun 10, 2026

Aurus Inc has appointed fintech veteran Rishabh Jain as SVP & Head of Business, Strategy & Growth for India and Emerging Markets to drive expansion and cross-border payments growth.

Tathagat Varma, VP & Head Ralph Lauren GCC, India

  Ralph Lauren Names Tathagat Varma to Lead Global Capability Centre

  • by Martech Desk
  • Jun 10, 2026

Ralph Lauren has appointed Tathagat Varma as Vice President and Head of its Global Capability Centre, reinforcing its technology and operations capabilities.

Meesho Says AI-Led Bharat Strategy

  Meesho Says AI-Led Bharat Strategy Now Drives 75% of Its E-commerce Orders

  • by Martech Desk
  • Jun 10, 2026

Meesho says 75% of its orders now come from Bharat markets as AI-powered discovery, localisation and personalisation drive e-commerce growth beyond metros.

Michele Fisher, CMO, Rezolve AI

  Rezolve AI Names Michele Fisher CMO as It Expands Global Growth Strategy

  • by Martech Desk
  • Jun 9, 2026

Rezolve AI has appointed Michele Fisher as Chief Marketing Officer to lead global marketing, brand strategy and growth initiatives amid expansion plans.

Deece Launches AI Platform

  Deece Launches AI Platform to Streamline Enterprise Data and Decision-Making

  • by Martech Desk
  • Jun 4, 2026

Deece has launched an AI-powered platform designed to help enterprises simplify data management, analytics and business decision-making.

Lucky Saini, Head of Marketing, FirstClub

  FirstClub Appoints Lucky Saini as Head of Marketing

  • by Martech Desk
  • Jun 3, 2026

FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.

Ayesha Prasad, DGM – Marketing, Kärcher India

  How Data and AI Are Empowering Women Leaders in Industrial Marketing

  • by Ayesha Prasad
  • Jun 2, 2026

AI and real-time data are helping women leaders reshape industrial marketing through faster decision-making, customer insights and technology-driven growth.

Meta Signs Two-Year AI and Digital Training

  Meta Signs Two-Year AI and Digital Training Partnership With Gujarat

  • by Martech Desk
  • May 27, 2026

Meta has entered a two-year partnership with the Gujarat government focused on AI governance, WhatsApp chatbot services, and digital training.

Airbnb Expands Hotel Push with New AI Tools

  Airbnb Expands Hotel Push with New AI-Powered Support Tools

  • by Martech Desk
  • May 24, 2026

Airbnb is expanding into hotels while increasing AI use for host onboarding, customer support and platform operations globally.

Dell Pushes Hybrid AI Infrastructure

  Dell Pushes Hybrid AI Infrastructure With New Data Centre Technologies

  • by Martech Desk
  • May 22, 2026

Dell Technologies has launched new AI-focused servers, storage and cyber resilience tools aimed at helping enterprises modernise data centres.

Crystal Cruises Expands Luxury Cruise Travels

  Crystal Cruises Expands Luxury Cruise Travels with Personalised Digital Experiences

  • by Martech Desk
  • May 21, 2026

Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.

Supreme Court Judge Calls for Human-First Approach to AI in Judiciary

  Supreme Court Judge Calls for Human-First Approach to AI in Judiciary

  • by Martech Desk
  • May 20, 2026

A Supreme Court judge has called for a human-centric approach to AI adoption in India’s judiciary amid rising use of legal technology tools.

How AI Is Shaping Your Next Trip

  How AI Is Shaping Your Next Trip

  • by Anupama Mitra
  • May 18, 2026

AI is rapidly transforming travel planning, discovery and customer support as travelers increasingly rely on conversational tools and smart recommendations.

Google Analytics Adds AI Assistant

  Google Analytics Adds AI Assistant to Simplify Channel Tracking and Insights

  • by Martech Desk
  • May 17, 2026

Google Analytics has added an AI assistant to improve channel grouping, reporting and campaign performance analysis for marketers.

ServiceNow AI Control Tower

  ServiceNow AI Control Tower Raises Questions Around AI Cost Visibility

  • by Martech Desk
  • May 16, 2026

ServiceNow’s AI Control Tower is drawing attention as enterprises seek stronger visibility into AI spending, governance and operational oversight.

MakeMyTrip Upgrades AI Assistant Myra

  MakeMyTrip Upgrades AI Assistant Myra with End-to-End Booking Features

  • by Martech Desk
  • May 14, 2026

MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.

TCS Partners Rezolve Ai

  TCS Partners Rezolve Ai to Develop AI-Led Shopping Experiences

  • by Martech Desk
  • May 14, 2026

TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.

MedPredict Launches AI Diagnostic Platform MediELAJ

  MedPredict Launches AI Diagnostic Platform MediELAJ with 90% Efficiency Claim

  • by Martech Desk
  • May 13, 2026

MedPredict has launched MediELAJ, an AI-powered diagnostic platform that claims to deliver 90% efficiency in healthcare diagnostics.

Rahul Khona, CTO, Starbucks India

  Starbucks India Reappoints Rahul Khona as CTO

  • by Martech Desk
  • May 12, 2026

Starbucks India has appointed Rahul Khona as CTO as the company strengthens digital and technology-led customer engagement.

Dubai Startup Visarun.ai Expands Into India’s Travel Market

  Dubai Startup Visarun.ai Expands Into India’s Travel Market

  • by Martech Desk
  • May 11, 2026

Dubai-based Visarun.ai is expanding into India with AI-powered visa and travel automation solutions for travellers.

Sumit Chadha, Chief Technology Officer, IIFL Home Loans

  IIFL Home Loans Appoints Sumit Chadha as Chief Technology Officer

  • by Martech Desk
  • May 10, 2026

IIFL Home Loans has appointed Sumit Chadha as CTO to strengthen digital transformation and technology operations.

Bharat Forge Expands Focus on Defence and AI Infrastructure

  Bharat Forge Expands Focus on Defence and AI Infrastructure

  • by Martech Desk
  • May 8, 2026

Bharat Forge is expanding into defence manufacturing and AI-linked data centre infrastructure to drive future business growth.

India’s GCC Revenue May Hit $98.4 Billion by FY26

  India’s GCC Revenue May Hit $98.4 Billion by FY26

  • by Martech Desk
  • May 7, 2026

India’s GCC sector could reach $98.4 billion in revenue by FY26 as enterprises expand AI, digital transformation, and innovation operations.

Global Capability Centres in India Shift Focus to Talent Ownership

  Global Capability Centres in India Shift Focus to Talent Ownership

  • by Martech Desk
  • May 6, 2026

India’s GCC model is shifting from cost efficiency to talent ownership and integrated delivery, driving innovation and strategic value.

Nidhi Hola, Director for APJC Marketing, Dell Technologies

  Dell Technologies Names Nidhi Hola Director for APJC Marketing

  • by Martech Desk
  • May 1, 2026

Dell Technologies has elevated Nidhi Hola to director for APJC executive briefing and SMB marketing, strengthening its regional leadership.

Global Martech Market Projected to Near $2.4 Trillion by 2033

  Global Martech Market Projected to Near $2.4 Trillion by 2033

  • by Martech Desk
  • Apr 27, 2026

The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.

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