AI adoption is accelerating, but scaling it requires less visible investments in governance, security, data readiness, evaluation and organisational alignment.
Lululemon has appointed Vineet Mehta as Vice President of its India Tech Hub, bringing his experience in technology leadership and digital transformation.
AutoNation has appointed Ravi Simhambhatla as EVP and Chief Technology and AI Officer to lead its technology, digital and artificial intelligence strategy.
BMW plans to reduce divisions and associated management roles by 20% by mid-2027 while expanding AI across development, production, marketing and aftersales.
India’s influencer marketing is shifting beyond follower counts as brands prioritise relevance, commerce, performance and AI, while trust and transparency become more important.
Criteo’s Marc Fischli explains how agentic AI, changing product discovery and commerce data could reshape marketing teams, search and performance strategies.
Meta has launched Meta Enterprise Platform, bringing Muse, Business Agent, Muse API and Muse Code to businesses under former MongoDB CEO CJ Desai.
Rizwan Shaikh joins Climaty AI as Head of Strategy and Growth, Performance Media, bringing two decades of experience across WPP, Publicis and Dentsu.
Chloe Tambe has joined Extreme Networks as Director of Marketing, AI Transformation, bringing experience across ServiceNow, Dell Technologies and VMware.
Nearly 70% of India’s GCCs remain at the AI pilot stage despite growing adoption, as data, infrastructure, governance and talent gaps slow enterprise-scale deployment.
Dentsu India has launched Dentsu Performance Studio, combining creative strategy, AI-enabled production, media and measurement in Bengaluru.
India added over 100 greenfield GCCs in the first eight months of 2026 as multinational companies expand AI, engineering and technology operations.
Infosys has expanded its Indore Development Center with a 330,000-square-foot block focused on AI, cloud, cybersecurity and digital services.
Adobe is expanding AI across its marketing technology portfolio as brands increase adoption of generative and agentic AI for content, data and customer experience.
AI Fiesta is expanding into Singapore and the Philippines through partnerships with giga! and Globe Telecom after crossing one million registered users.
Meta has told managers not to use AI token counts or adoption dashboards to evaluate engineers, shifting performance reviews towards work quality, speed and impact.
Commerce has appointed Sri Subramanian as Head of Data and AI, where he will lead data strategy, AI, analytics and efforts to translate technology into business outcomes.
Godrej Living has appointed Rohan Salunkhe as Head of Technology & Digital Transformation to lead technology initiatives and strengthen its digital capabilities.
Donald Trump shared an AI-generated video depicting an attack on Iran’s Kharg Island, although no actual US strike on the key oil hub had been confirmed.
Kyndryl and Bridgepath partner to help enterprises build AI-native GCCs by embedding artificial intelligence across delivery, operations, governance and decision-making.
Uber appoints former Coinbase AI leader Varsha Mahadevan as Director of Engineering for its GenAI Platform, strengthening its generative AI engineering leadership.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Tech Mahindra expands its ServiceNow partnership with a dedicated AI Innovation CoE to help enterprises move generative and agentic AI from pilots to production.
Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.
Xebia becomes an OpenAI Select Partner to help enterprises build and scale agentic AI across data, software and business workflows.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Benevolve is powering AI-driven talent intelligence for PhonePe, Myntra and MediBuddy, helping businesses map skills, manage performance and support workforce planning.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
Standard Chartered is strengthening its India GCC strategy as industry estimates project the country's global capability centre market to reach $105 billion by 2030.
Google Search briefly displayed false death information for Sam Altman and Dario Amodei after its automated systems picked up vandalised Wikipedia data.
Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
VoiseTech is deepening its India presence as AI, programmatic advertising and data-led decision-making reshape the country’s AdTech ecosystem.
India recorded 2.6 AI-linked hires for every role lost, but a widening skills mismatch could put freshers and entry-level workers under pressure, a Nomura report finds.
MAHE and GHCL have partnered to develop an AI-enabled system for real-time fuel quality monitoring, combining AI and computer vision for industrial applications.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
Schreiber Foods has partnered with Ascendion to deploy agentic AI across its global operations, modernising software engineering and enterprise workflows.
VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
Microsoft has opened its largest India data centre hub in Hyderabad, expanding cloud capacity to meet rising enterprise AI and digital transformation demand.
Nandan Nilekani says India should focus on becoming the world's AI use case capital by building practical AI applications instead of competing in semiconductor manufacturing.
India has introduced stricter AI content rules, mandating labels for synthetic media and reducing the takedown timeline for flagged content to three hours.
J.S. Held has appointed Irvinder Singh Lail as Head of Global Capability to strengthen global operations, AI-enabled service delivery and digital transformation.
Aziro has launched CAWi, an AI orchestration platform that connects enterprise systems, eliminates data silos and automates workflows without moving sensitive data.
Vertiv is expanding global manufacturing capacity to meet growing demand for AI-ready data center cooling solutions driven by enterprise and hyperscale AI deployments.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Sookti AI has appointed Gagan Mohan Singh as Chief Information Officer to lead technology strategy and strengthen its enterprise AI capabilities.
Dabur has partnered with Accenture to accelerate AI-led business reinvention by embedding artificial intelligence across operations, data, cloud and enterprise processes.
Snapchat will no longer recommend or reward fully AI-generated Spotlight videos, prioritising authentic, human-created content over AI-generated media.
Google has rolled back its AI-powered Google Earth image generation feature within 24 hours after concerns over fake satellite imagery and misinformation.
Vijay Sales has appointed Ranjit Satyanath as Chief Information Officer to lead its digital transformation, IT strategy and technology innovation.
