Xebia becomes an OpenAI Select Partner to help enterprises build and scale agentic AI across data, software and business workflows.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Benevolve is powering AI-driven talent intelligence for PhonePe, Myntra and MediBuddy, helping businesses map skills, manage performance and support workforce planning.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
Standard Chartered is strengthening its India GCC strategy as industry estimates project the country's global capability centre market to reach $105 billion by 2030.
Google Search briefly displayed false death information for Sam Altman and Dario Amodei after its automated systems picked up vandalised Wikipedia data.
Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
VoiseTech is deepening its India presence as AI, programmatic advertising and data-led decision-making reshape the country’s AdTech ecosystem.
India recorded 2.6 AI-linked hires for every role lost, but a widening skills mismatch could put freshers and entry-level workers under pressure, a Nomura report finds.
MAHE and GHCL have partnered to develop an AI-enabled system for real-time fuel quality monitoring, combining AI and computer vision for industrial applications.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
Schreiber Foods has partnered with Ascendion to deploy agentic AI across its global operations, modernising software engineering and enterprise workflows.
VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
Microsoft has opened its largest India data centre hub in Hyderabad, expanding cloud capacity to meet rising enterprise AI and digital transformation demand.
Nandan Nilekani says India should focus on becoming the world's AI use case capital by building practical AI applications instead of competing in semiconductor manufacturing.
India has introduced stricter AI content rules, mandating labels for synthetic media and reducing the takedown timeline for flagged content to three hours.
J.S. Held has appointed Irvinder Singh Lail as Head of Global Capability to strengthen global operations, AI-enabled service delivery and digital transformation.
Aziro has launched CAWi, an AI orchestration platform that connects enterprise systems, eliminates data silos and automates workflows without moving sensitive data.
Vertiv is expanding global manufacturing capacity to meet growing demand for AI-ready data center cooling solutions driven by enterprise and hyperscale AI deployments.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Sookti AI has appointed Gagan Mohan Singh as Chief Information Officer to lead technology strategy and strengthen its enterprise AI capabilities.
Dabur has partnered with Accenture to accelerate AI-led business reinvention by embedding artificial intelligence across operations, data, cloud and enterprise processes.
Snapchat will no longer recommend or reward fully AI-generated Spotlight videos, prioritising authentic, human-created content over AI-generated media.
Google has rolled back its AI-powered Google Earth image generation feature within 24 hours after concerns over fake satellite imagery and misinformation.
Vijay Sales has appointed Ranjit Satyanath as Chief Information Officer to lead its digital transformation, IT strategy and technology innovation.
LinkedIn has introduced a new "Seems like AI slop" reporting feature to help users flag low-quality AI-generated posts and promote authentic conversations.
StackAdapt has launched Ivy Studio, an AI-powered marketing hub that helps advertisers plan, execute and optimise campaigns through a conversational interface.
SuperStuff.ai has launched an AI-powered platform that matches brands with vetted marketing agencies, freelancers and fractional marketing experts.
Some Claude AI conversations became searchable on Google after users shared public chat links, prompting Anthropic to update its sharing feature and reinforce privacy protections.
Datavault AI has expanded its healthcare blockchain and data monetization licensing agreement with DataMEDS AI to support broader AI-powered health data applications.
How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.
Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
Cursor has launched a ₹649 India-only subscription plan, marking its biggest expansion in the country ahead of its proposed $60 billion SpaceX acquisition.
OpenAI has added conversion bidding, stronger measurement and new campaign management features to ChatGPT Ads, expanding capabilities for performance marketers.
Paytm is expanding AI across marketing and operations as quarterly profit jumps 79%, with plans to monetise in-house AI tools and improve business efficiency.
Andhra Pradesh has launched an AI-powered urban flood forecasting platform, with Vijayawada becoming the first city to use predictive technology for disaster preparedness.
The Centre has debunked AI-generated deepfake videos of PM Narendra Modi and Piyush Goyal, with an FIR registered and fresh warnings issued against misinformation.
Mphasis said 63% of its new deal wins in Q1 FY27 were AI-led as enterprises accelerated investments in AI-powered digital transformation.
Dentsu is piloting an AI avatar platform that enables students to co-create with multiple AI models while prioritizing privacy, creativity and human-led learning.
Eternal has spun off its AI platform Nugget into a dedicated subsidiary, strengthening its push into enterprise AI and customer support software.
iCubesWire has launched iQ, a conversational AI platform that helps brands discover creators, analyse campaign performance and simplify creator marketing intelligence.
Mobavenue has launched the Neural Engine, an AI layer that unifies campaign planning, execution, creative intelligence and reporting into a single advertising platform.
AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.
Digital Marketing has launched an AI platform that automates SEO content creation and link building to help businesses improve search visibility and marketing efficiency.
AI-powered travel platform Fora has raised $60 million, achieving unicorn status as it expands AI tools for travel advisors and global growth.
L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
HCLTech has signed a seven-year AI transformation deal with Guardian and will acquire the insurer's India GCC for $10.5 million, adding nearly 2,000 employees.
Spotify has launched its AI assistant, allowing Premium users to discover music, podcasts and audiobooks through natural language conversations.
