PowerUp Money raises $10 million led by Flourish Ventures to expand AI-powered wealth management, investment advisory services and products beyond mutual funds.
Google reports its strongest search query growth in five years as AI Mode expands, but acknowledges lower ad monetisation and plans to introduce more AI-powered tasks.
AssetMark appoints Joshi Alaparthi as VP and Head of India GCC. The former State Street executive will oversee technology, operations and team development.
Tech Mahindra partners with SpaceXSI to integrate Grok Build into enterprise software development, legacy modernisation and AI-powered engineering workflows.
Rhea Umesh Mansukhani takes over as Head of Marketing at upGrad Enterprise after serving as Enterprise Marketing Lead and Product Marketing Manager.
The global AI in fintech market is projected to exceed $66 billion by 2030 at 30% CAGR, driven by automation, fraud detection and digital banking, according to TBRC.
As AI search reshapes discovery, brands need to measure mentions, recommendations, citations, accuracy and share of answer beyond traditional SEO rankings.
Celewish Media has introduced AI-powered virtual CMO Maira Vardhan to explore brand strategy, influencer marketing, creator partnerships and commercial campaigns.
Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
Vodafone Business and Tech Mahindra partner to help UK enterprises adopt AI, automation, private 5G, IoT, cloud and data technologies.
Tech Mahindra expands its ServiceNow partnership with a dedicated AI Innovation CoE to help enterprises move generative and agentic AI from pilots to production.
ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
Google says AI Search sends billions of website clicks every week, but publishers continue to seek clearer reporting and transparency on AI-generated search traffic.
Tech Mahindra and Cisco have launched an AI-driven Security Service Edge platform to help enterprises strengthen cloud security, zero trust access and AI-ready cybersecurity.
Digital Marketing has launched an AI platform that automates SEO content creation and link building to help businesses improve search visibility and marketing efficiency.
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Tech Mahindra has elevated Puru Chipalkatti to Senior Vice President and Business Group Head as the company strengthens its global leadership team.
Google leads AI-driven discovery while ChatGPT remains the largest standalone AI referral source, highlighting the growing importance of AI-first search strategies.
AI is reshaping website traffic as search shifts to direct answers and AI recommendations, forcing marketers to rethink SEO, content strategy and digital visibility.
Pravis has appointed Amit Duggal as Founding Chief Growth Officer to strengthen its AI, media and growth capabilities as demand for AI driven marketing grows.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
Meta has appointed Chief Data Officer Alex Schultz bringing the company's marketing and data leadership under one executive.
South Korea has unveiled a major AI chip investment plan led by Samsung and SK Hynix to strengthen semiconductor leadership.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Tech Mahindra has partnered with Perplexity to help enterprises improve sales productivity through AI-powered search and conversational intelligence.
From agentic AI to trust and AI discovery, five major debates at Cannes Lions 2026 could shape the future of marketing, creativity and consumer engagement.
Kouzina has appointed Geetika Anand Gupta as Group CMO as the food tech company looks to strengthen brand building, growth and customer engagement.
Optimizely has launched a full AEO platform designed to help brands improve visibility and performance across AI-powered search and answer engines.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
ZFunds has launched an AI assistant aimed at helping wealth managers improve productivity and customer engagement.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
The government has launched a new portal to help Indian tech MSMEs explore opportunities and expand into the US market.
Tesla is reportedly planning the Terafab project to scale production of AI chips powering its Dojo supercomputer, autonomous driving systems and robotics initiatives.
Tech Mahindra has promoted Jeetu Anandani to Vice President and Country Head for Enterprise Strategic Growth as it expands its enterprise digital transformation initiatives.
BrightEdge research finds Google AI Overviews are 44 percent more likely to criticise brands than ChatGPT responses, raising new reputation risks for marketers.
Tech Mahindra and Microsoft collaborate to build an ontology driven agentic AI platform aimed at automating telecom network operations and improving service efficiency.
Bajaj Auto partners VDO.AI and Dentsu India for a DCO powered connected TV campaign promoting Triumph Motorcycles.
As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.
From TV commercials to app alerts, push marketing drives reach and conversions. Here’s how push strategies work and why they still deliver strong ROI.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
IBM plans to acquire Confluent for 11 billion dollars to expand its cloud, data streaming and AI service capabilities for enterprise clients.
Wealthy raises 130 crore rupees led by Bertelsmann India Investments to scale AI driven wealth management tools and expand its financial advisor network.
Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
BrightEdge data shows Google regaining search market share for the first time since AI-powered platforms disrupted user discovery patterns.
