AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Tech Mahindra has partnered with Perplexity to help enterprises improve sales productivity through AI-powered search and conversational intelligence.
From agentic AI to trust and AI discovery, five major debates at Cannes Lions 2026 could shape the future of marketing, creativity and consumer engagement.
Kouzina has appointed Geetika Anand Gupta as Group CMO as the food tech company looks to strengthen brand building, growth and customer engagement.
Optimizely has launched a full AEO platform designed to help brands improve visibility and performance across AI-powered search and answer engines.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
ZFunds has launched an AI assistant aimed at helping wealth managers improve productivity and customer engagement.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
The government has launched a new portal to help Indian tech MSMEs explore opportunities and expand into the US market.
Tesla is reportedly planning the Terafab project to scale production of AI chips powering its Dojo supercomputer, autonomous driving systems and robotics initiatives.
Tech Mahindra has promoted Jeetu Anandani to Vice President and Country Head for Enterprise Strategic Growth as it expands its enterprise digital transformation initiatives.
BrightEdge research finds Google AI Overviews are 44 percent more likely to criticise brands than ChatGPT responses, raising new reputation risks for marketers.
Tech Mahindra and Microsoft collaborate to build an ontology driven agentic AI platform aimed at automating telecom network operations and improving service efficiency.
Bajaj Auto partners VDO.AI and Dentsu India for a DCO powered connected TV campaign promoting Triumph Motorcycles.
As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.
From TV commercials to app alerts, push marketing drives reach and conversions. Here’s how push strategies work and why they still deliver strong ROI.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
IBM plans to acquire Confluent for 11 billion dollars to expand its cloud, data streaming and AI service capabilities for enterprise clients.
Wealthy raises 130 crore rupees led by Bertelsmann India Investments to scale AI driven wealth management tools and expand its financial advisor network.
Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
BrightEdge data shows Google regaining search market share for the first time since AI-powered platforms disrupted user discovery patterns.
Tech Mahindra reports 5% QoQ profit growth in Q2 FY26, driven by new deals worth $1.6 billion and the launch of its Orion AI platform for enterprise innovation.
Tech Mahindra teams up with AMD to strengthen AI, hybrid cloud, and enterprise transformation with next-gen computing solutions.
Opus Technologies appoints Nischala Murthy Kaushik as Chief Marketing Officer to strengthen global brand strategy and drive fintech growth.
OpenAI launches GPT-5, its most advanced AI model yet, with CEO Sam Altman calling India its second-largest market poised to surpass the U.S. in adoption.
Smita Wadhawan joins Constant Contact as Chief Marketing Officer, bringing two decades of experience in brand and growth marketing.
Indian IT firms shift focus to AI integration over invention, boosting enterprise solutions and workforce upskilling.
Phaneesh Murthy joins Covasant as Strategic Advisor to accelerate enterprise adoption of Agentic AI and redefine the future of Services-as-Software.
Jagdish Mitra at Martech Mixer emphasized empathy intelligence in AI—highlighting how brands can use emotional AI to build trust and customer loyalty.
The MarTech Mixer by MartechAI.com brought together 50+ CXOs, CMOs, and industry leaders for an exclusive evening of AI-powered marketing conversations, networking, and entertainment.
In this exclusive conversation, Jagdish Mitra shares why empathy is AI’s missing link, the rise of “artificial empathy,” and what it means to unlearn privilege and relearn hustle.
India’s MarTech sector is growing faster than global averages, projected to hit $94B by 2030 amid rising AI use, digital ad spend, and tech adoption.
