Pravis has appointed Amit Duggal as its Founding Chief Growth Officer, strengthening its leadership team as the company expands its focus on AI enabled marketing, media transformation and business growth. The appointment comes at a time when brands are increasingly looking for partners that combine strategic consulting, media expertise and artificial intelligence to deliver measurable business outcomes.
Duggal joins the founding leadership team with more than 23 years of experience across media leadership, entrepreneurship and digital transformation. In his new role, he will lead Pravis' next phase of growth, with responsibility for expanding client partnerships, driving business strategy and building AI powered marketing capabilities that align with evolving enterprise requirements.
The appointment reflects Pravis' ambition to position itself at the intersection of strategy, media, technology and artificial intelligence. As marketers increasingly adopt AI for campaign planning, audience targeting, measurement and creative optimisation, the company is investing in leadership that can help brands navigate a rapidly changing marketing landscape.
Before joining Pravis, Duggal held senior leadership positions at Essence, Omnicom Media Group, Madison and Mindshare. During his career, he led media, digital transformation and growth initiatives for several global and Indian brands, including Google India, PepsiCo, HP, Airtel, Cisco, Virgin Atlantic, Perfetti, Renault, ITC and SC Johnson. His experience spans traditional media planning, digital transformation, business consulting and technology enabled marketing solutions.
Alongside his corporate career, Duggal has also built technology focused ventures including Adorithm, which was later acquired, and MonkeyMinds, a digital marketing and technology company that worked with more than 100 brands across sectors such as BFSI, retail, consumer goods, direct to consumer, education and media. As part of the transition, several members of the MonkeyMinds team have also joined Pravis, bringing expertise across media planning, performance marketing, strategy and client partnerships.
Commenting on the appointment, Prashant Sinha, Co-founder of Pravis, said the marketing industry is being reshaped by the rapid convergence of media and artificial intelligence. He noted that Duggal's experience across global media organisations and technology led businesses will strengthen the company's ability to help brands respond to changing market dynamics and achieve stronger business outcomes.
Speaking on his new role, Duggal said his experience across multinational media organisations and entrepreneurial ventures had reinforced the importance of combining strategy, execution and technology to deliver sustainable growth. He added that artificial intelligence is making that combination even more impactful and expressed enthusiasm about contributing to Pravis' growth journey.
The appointment comes as artificial intelligence continues to transform the marketing ecosystem. Brands are increasingly investing in AI driven media planning, predictive analytics, performance marketing, audience intelligence and automation to improve efficiency and deliver more personalised consumer experiences. Agencies and consulting firms are responding by building integrated capabilities that combine creativity, data science, media and AI within unified operating models.
Industry observers note that leadership roles focused on business growth are evolving beyond traditional client acquisition. Growth executives are increasingly expected to shape AI adoption strategies, integrate technology into marketing operations and help organisations build future ready business models that balance innovation with measurable commercial outcomes.
For Pravis, Duggal's appointment represents another step in building a technology enabled growth marketing company capable of supporting brands through the next phase of digital transformation. As AI becomes increasingly central to marketing decision making, the company is positioning itself to deliver integrated solutions that combine strategic thinking, media expertise and artificial intelligence to drive long term business growth.