Bengaluru based wealth management startup Wealthy has raised 130 crore rupees in a new funding round led by Bertelsmann India Investments. Existing investors including Alpha Wave, Oak Capital and Titan Capital also participated. The company said the capital will be used to expand its network of financial advisors, strengthen its technology infrastructure and scale AI powered investment tools for customers across India.
Wealthy operates as a financial advisory and investment distribution platform aimed at helping individuals access personalised wealth management services. The platform enables independent financial professionals to offer advisory, planning and portfolio solutions using a technology driven ecosystem. According to the company, its goal is to support the next generation of wealth advisors with digital tools, training and an expanded product marketplace.
With the fresh capital infusion Wealthy plans to grow its advisor network significantly over the next two years. The company stated that it will invest in training, certification programs and digital workflows that make it easier for advisors to serve clients efficiently. Wealthy believes that India is entering a phase where personalised advisory is gaining importance due to rising incomes, increasing investor awareness and an expanding pool of first time wealth creators.
The funding comes at a time when India’s wealth management market is undergoing a substantial shift toward hybrid models that combine technology with human expertise. Wealthy said it plans to strengthen its AI based capabilities to support advisors with client profiling, investment recommendations, risk assessment and portfolio insights. The company has highlighted that technology can help reduce manual analysis, enhance compliance and improve consistency in financial planning.
Industry analysts note that the wealth management sector in India has seen rapid growth as more consumers seek structured guidance for investing in mutual funds, insurance products, fixed income instruments and equity markets. Platforms offering advisory support to independent wealth professionals have emerged as a growing category, helping advisors manage larger client bases without compromising service quality. Wealthy positions itself as a full stack solution for these advisors.
The company stated that funds will also be used to expand its product suite. This includes building more investment options, strengthening integrations with asset management companies and enhancing tools for performance tracking. Wealthy said it aims to provide financial professionals with a unified platform where they can handle onboarding, compliance, reporting, product selection and engagement without switching systems.
Bertelsmann India Investments, the lead investor, has expressed confidence in Wealthy’s model and its potential to shape the advisory ecosystem in India. The firm noted that India’s wealthtech landscape is expanding rapidly and that platforms like Wealthy can play an important role in scaling high quality financial advisory services. With growing investor participation across metros and smaller cities, digital advisory infrastructure is becoming increasingly essential.
Wealthy reported that it has already enabled thousands of financial advisors to build independent practices supported by technology. The company said its mission is to empower advisors with long term business opportunities while ensuring that end investors receive transparent and well structured financial guidance. The management team believes that the current funding round will allow it to expand operations across more cities and deepen its presence in metros, tier two and tier three markets.
The company has also placed emphasis on compliance and investor protection, areas that have gained attention as more individuals participate in financial markets. Wealthy said it plans to further enhance tools that support risk profiling, suitability checks and regulatory requirements. The firm noted that ensuring consistent standards across its advisor network is a key priority as it scales.
The Indian wealth management space continues to attract significant investment as technology driven platforms gain traction. Rising financial literacy, expanding digital adoption and the growth of retail investing have contributed to strong demand for advisory and planning services. Wealthtech companies offering analytics, automation and hybrid advisory capabilities are expected to play a significant role in shaping industry growth.
Wealthy’s leadership has stated that the company is focused on building long term value by supporting advisors as entrepreneurs rather than distributors. The platform aims to help financial professionals build sustainable careers by providing tools that enhance productivity, improve client engagement and simplify operational tasks. The startup believes this approach can contribute to raising the overall quality of wealth advisory services in India.
As competition intensifies in the wealth management market, investors are increasingly evaluating platforms based on their ability to deliver high quality guidance and maintain customer trust. Wealthy’s focus on technology augmented advisory is aligned with broader trends in global wealthtech, where data driven solutions are helping advisors scale their businesses while staying compliant and client centric.
The company plans to deploy the raised capital over the coming quarters and continue hiring across technology, product and advisor support functions. Wealthy has said that building a strong operational backbone will be critical as it expands its network and product offerings.
In summary Wealthy’s 130 crore rupee funding round reflects growing investor confidence in technology enabled wealth advisory solutions. With plans to scale its advisor network, strengthen its AI driven tools and expand its product ecosystem, the company aims to capture rising demand for structured and personalised wealth management across India