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Liquid C2 expands Google Cloud access in Africa

  Liquid C2 expands Google Cloud access in Africa with AI driven distribution programme

  • by Martech Desk
  • 1 week ago

Liquid C2 launches an AI driven programme to expand Google Cloud access across Africa, improving cloud adoption and distribution efficiency.

Coforge expands Quasar platform with New AI Accelerators

  Coforge expands Quasar platform with New AI Accelerators for Enterprise Adoption

  • by Martech Desk
  • 1 week ago

Coforge adds new AI accelerators to its Quasar platform to help enterprises scale AI adoption with improved governance and deployment efficiency.

When AI Becomes the Voice of the Brand: The New Era of Content Control

  When AI Becomes the Voice of the Brand: The New Era of Content Control

  • by Anupama Mitra
  • 1 week ago

As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.

The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  • by Anupama Mitra
  • Nov 27, 2025

AI-driven ad fraud is escalating rapidly as generative bots mimic real users. Brands deploy advanced AI defenses to protect ad spend, security, and trust.

Google Introduces Nested Learning to Advance Continuous AI Learning Models

  Google Introduces Nested Learning to Advance Continuous AI Learning Models

  • by Martech Desk
  • Nov 24, 2025

Google unveils Nested Learning, a new approach designed to solve AI memory loss and enable more human-like continuous learning across tasks.

Uber Faces Legal Action Over AI-Driven Pay System in the UK

  Uber Faces Legal Action Over AI-Driven Pay System in the UK

  • by Martech Desk
  • Nov 22, 2025

Uber faces collective legal action in the UK over allegations that its AI-powered pay and management systems lack transparency and violate worker data rights.

Google Introduces Nano Banana Pro Image Model to Elevate Visual Generation

  Google Introduces Nano Banana Pro Image Model to Elevate Visual Generation

  • by Martech Desk
  • Nov 22, 2025

Google has unveiled Nano Banana Pro, its new image-generation model powered by Gemini 3, enabling high-quality visuals and studio-level output for creators and enterprises.

IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  • by Martech Desk
  • Nov 21, 2025

IndiaAI CEO Sanjay Kumar says AI coding tools from OpenAI and Google could impact India’s IT workforce as automation accelerates routine development tasks.

Google launches Gemini 3, Claims Performance Gains Across Core AI Benchmarks

  Google launches Gemini 3, Claims Performance Gains Across Core AI Benchmarks

  • by Martech Desk
  • Nov 20, 2025

Google unveils Gemini 3, stating major improvements in reasoning, math, coding and multimodal tasks, positioning it ahead of leading AI models in global benchmark tests.

YouTube Expands AI Initiatives in India With New Tools and Healthcare Partnerships

  YouTube Expands AI Initiatives in India With New Tools and Healthcare Partnerships

  • by Martech Desk
  • Nov 19, 2025

YouTube launches new AI tools in India and partners with AIIMS and IICT to advance healthcare content, research applications and creator-focused innovation.

Karnataka Announces New IT and Space Tech Policies to Expand Digital Growth

  Karnataka Announces New IT and Space Tech Policies to Expand Digital Growth

  • by Martech Desk
  • Nov 17, 2025

Karnataka unveils updated IT and space tech policies focused on jobs, regional expansion and incentives aimed at strengthening the state’s technology leadership.

Google Announces New Private AI Compute and SIMA 2 Advancements for AI Capabilities

  Google Announces New Private AI Compute and SIMA 2 Advancements for AI Capabilities

  • by Martech Desk
  • Nov 15, 2025

Google introduces Private AI Compute and SIMA 2, combining secure on device level privacy with advanced reasoning agents powered by Gemini.

India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  • by Brij Pahwa
  • Nov 14, 2025

India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.

Assam Partners with Google to Boost AI-Led Governance and Digital Transformation

  Assam Partners with Google to Boost AI-Led Governance and Digital Transformation

  • by Martech Desk
  • Nov 13, 2025

Assam government signs MoU with Google to deploy AI tools for governance, education, and digital infrastructure under its ‘Digital Assam’ vision.

The Role of Synthetic Data in Training Marketing Models

  The Role of Synthetic Data in Training Marketing Models

  • by Anupama Mitra
  • Nov 12, 2025

Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.

Google Expands AI Infrastructure in India with Trillium TPUs, Gemini Capacity

  Google Expands AI Infrastructure in India with Trillium TPUs, Gemini Capacity

  • by Martech Desk
  • Nov 12, 2025

Google introduces Trillium TPUs and expands AI infrastructure in India to power local innovation, research, and data sovereignty initiatives.

How Multimodal AI is Redefining the Future of Customer Engagement

  How Multimodal AI is Redefining the Future of Customer Engagement

  • by Anupama Mitra
  • Nov 12, 2025

Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.

Jio extends free Google AI Pro access to all users across age groups

  Jio Extends free Google AI Pro Access to all Users Across Age Groups

  • by Martech Desk
  • Nov 10, 2025

Reliance Jio expands free Google AI Pro offer, bringing Gemini Live and AI tools to all users in India.

Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  • by Martech Desk
  • Nov 10, 2025

Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.

Tech Majors Urge India to clarify Copyright Rules in Upcoming AI Framework

  Tech Majors Urge India to clarify Copyright Rules in Upcoming AI Framework

  • by Martech Desk
  • Nov 8, 2025

Microsoft, AWS and Adobe call for clear copyright provisions in India’s AI governance framework to support innovation and reduce legal ambiguity.

Google expands AI Mode with Agentic Booking Tools for Tickets and Appointments

  Google expands AI Mode with Agentic Booking Tools for Tickets and Appointments

  • by Martech Desk
  • Nov 6, 2025

Google updates AI Mode in Search to include agentic booking for tickets and wellness services, aiming to make AI more action-oriented and accessible globally.

India unveils AI Governance Guidelines under IndiaAI Mission

  India unveils AI Governance Guidelines under IndiaAI Mission

  • by Martech Desk
  • Nov 6, 2025

India’s MeitY launches comprehensive AI Governance Guidelines focused on human-centred, responsible AI ahead of India-AI Impact Summit 2026.

MoEngage raises $100 million to accelerate AI-led expansion

  MoEngage raises $100 million to accelerate AI-led expansion

  • by Martech Desk
  • Nov 6, 2025

MoEngage secures $100 million funding led by Goldman Sachs and A91 Partners to scale its AI-powered marketing and customer engagement platform globally.

Pomelli, Simply Explained: How AI Helps Teams Keep Content On Brand

  Pomelli, Simply Explained: How AI Helps Teams Keep Content On Brand

  • by Anupama Mitra
  • Nov 5, 2025

Google’s Pomelli uses AI to read brand websites, learn tone and style, and generate on-brand content. Here’s how one can prepare to adopt such tools while keeping creativity and trust intact.

Aditya Swamy, Managing Director APAC across India, Southeast Asia, Australia, New Zealand, Google Play

  Google Play promotes Aditya Swamy to Managing Director for India and Asia-Pacific regions

  • by Martech Desk
  • Nov 5, 2025

Aditya Swamy takes over as Managing Director for Google Play across India, Southeast Asia, Australia, and New Zealand to drive developer growth and regional expansion.

SEO vs GEO: What Really Differs and How Marketers Should Respond in 2025

  SEO vs GEO: What Really Differs and How Marketers Should Respond in 2025

  • by Anupama Mitra
  • Nov 4, 2025

As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.

Google Airs First Fully AI-Generated Ad Featuring Holiday Turkey

  Google Airs First Fully AI-Generated Ad Featuring Holiday Turkey

  • by Martech Desk
  • Nov 4, 2025

Google debuts its first fully AI-generated TV commercial created with Veo 3, starring a plush turkey in its “Just Ask Google” campaign.

How Indian Brands Are Building AI-Ready CRM Systems

  How Indian Brands Are Building AI-Ready CRM Systems

  • by Anupama Mitra
  • Nov 2, 2025

Indian enterprises are building AI-ready CRM systems by unifying data, training teams, and balancing automation with human oversight to drive measurable business growth.

Google and Reliance Jio Partner to Offer Free Gemini Pro Access Worth ₹35,100

  Google and Reliance Jio Partner to Offer Free Gemini Pro Access Worth ₹35,100

  • by Martech Desk
  • Oct 31, 2025

Reliance Jio users to get 18 months of free access to Google’s Gemini Pro AI plan, expanding digital access and AI adoption in India.

RAG in Marketing

  RAG in Marketing: What It Is, How It Works, and Where It Actually Delivers Value

  • by Brij Pahwa
  • Oct 31, 2025

RAG (Retrieval-Augmented Generation) is reshaping marketing by grounding AI in real data, enabling smarter insights, personalized content, and context-aware customer engagement across campaigns.

Google DeepMind Unveils Pomelli, an AI Tool to Simplify Marketing Content Creation

  Google DeepMind Unveils Pomelli, an AI Tool to Simplify Marketing Content Creation

  • by Martech Desk
  • Oct 31, 2025

Google DeepMind launches Pomelli, an AI-powered tool to help marketers ideate, create, and test digital campaigns efficiently.

Piyush Goyal Urges India to Lead Global Deeptech Wave with Innovation & Tech Sovereignty

  Piyush Goyal Urges India to Lead Global Deeptech Wave with Innovation & Tech Sovereignty

  • by Brij Pahwa
  • Oct 31, 2025

At TiEcon Delhi, Piyush Goyal urged India to lead the global deeptech revolution, calling for innovation, AI, and technology sovereignty to power economic growth.

OpenAI Offers One-Year Free ChatGPT Go Access to Indian Users Ahead of Bengaluru DevDay

  OpenAI Offers One-Year Free ChatGPT Go Access to Indian Users Ahead of Bengaluru DevDay

  • by Martech Desk
  • Oct 29, 2025

OpenAI to provide one-year free access to ChatGPT Go in India from November 4, ahead of its Bengaluru DevDay event, aiming to expand user adoption and AI engagement.

Anthropic Expands Partnership with Google Cloud to Deploy One Million TPUs by 2026

  Anthropic Expands Partnership with Google Cloud to Deploy One Million TPUs by 2026

  • by Martech Desk
  • Oct 27, 2025

Anthropic strengthens partnership with Google Cloud to access one million TPUs by 2026, boosting AI model training and large-scale infrastructure capabilities.

Google Records First Market Share Recovery After AI Search Shift: BrightEdge Report

  Google Records First Market Share Recovery After AI Search Shift: BrightEdge Report

  • by Martech Desk
  • Oct 25, 2025

BrightEdge data shows Google regaining search market share for the first time since AI-powered platforms disrupted user discovery patterns.

Google Launches ‘Google Skills’ Platform Offering 3,000 AI and Digital Courses

  Google Launches ‘Google Skills’ Platform Offering 3,000 AI and Digital Courses

  • by Martech Desk
  • Oct 24, 2025

Google introduces ‘Google Skills’, a new global learning platform offering over 3,000 courses in AI, digital literacy, and cloud technologies to expand workforce readiness.

India’s MarTech Surge: Five Tools Powering Marketers

  India’s MarTech Surge: Five Tools Powering Marketers

  • by Brij Pahwa
  • Oct 24, 2025

India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.

OpenAI Launches Atlas, a ChatGPT-Powered Browser to Compete with Chrome and Comet

  OpenAI Launches Atlas, a ChatGPT-Powered Browser to Compete with Chrome and Comet

  • by Martech Desk
  • Oct 23, 2025

OpenAI introduces Atlas, an AI-powered web browser built on ChatGPT to enhance personalized search, summarization, and contextual browsing experiences.

Government Invites Applications for ₹5.85 Crore Global AI Impact Challenge

  Government Invites Applications for ₹5.85 Crore Global AI Impact Challenge

  • by Martech Desk
  • Oct 23, 2025

India’s Ministry of Electronics and IT launches the ₹5.85 crore Global AI Impact Challenge to fund innovators, startups, and researchers building AI solutions for public good.

Google Cloud Appoints Karthik Narain as Chief Product and Business Officer

  Google Cloud Appoints Karthik Narain as Chief Product and Business Officer

  • by Martech Desk
  • Oct 22, 2025

Google Cloud appoints Accenture veteran Karthik Narain as Chief Product and Business Officer to drive AI-led product innovation and enterprise growth globally.

Google Unveils Unified AI Studio

  Google Unveils Unified AI Studio with Smarter Workflow and Grounding Tools

  • by Martech Desk
  • Oct 22, 2025

Google launches a new unified AI Studio featuring a single playground, grounding support, and smarter workflow tools to simplify development and improve AI reliability for enterprises and developers.

Deloitte’s Dual Headlines: Global Anthropic Partnership

  Deloitte Partners with Anthropic as AI Governance Report Sparks Industry Discussion

  • by Martech Desk
  • Oct 21, 2025

Deloitte partners with Anthropic to strengthen enterprise AI adoption while facing scrutiny over its AI governance report and ethical accountability standards.

Perplexity AI Becomes Top-Ranked App, Surpasses ChatGPT and Gemini on App Stores

  Perplexity AI Becomes Top-Ranked App, Surpasses ChatGPT and Gemini on App Stores

  • by Martech Desk
  • Oct 21, 2025

Perplexity AI tops Google Play and Apple App Store charts, surpassing ChatGPT and Gemini, marking a major milestone for AI-driven search and discovery tools.

Sundar Pichai Confirms Gemini 3.0 Launch by End of 2025, Promises Major Leap in AI

  Sundar Pichai Confirms Gemini 3.0 Launch by End of 2025, Promises Major Leap in AI

  • by Martech Desk
  • Oct 20, 2025

Google CEO Sundar Pichai confirms Gemini 3.0 will debut by the end of 2025, signaling a major leap in generative AI capabilities and global accessibility.

Google AI and Yale Researchers Discover New Cancer Therapy Pathway

  Google AI and Yale Researchers Discover New Cancer Therapy Pathway Using Gemma Model

  • by Martech Desk
  • Oct 17, 2025

Google AI and Yale scientists uncover potential cancer therapy pathway using Gemma, marking a major milestone in AI-assisted biomedical research.

A.R. Rahman, Google Cloud Launch AI-Powered Digital Avatar Music Band

  A.R. Rahman, Google Cloud Launch AI-Powered Digital Avatar Music Band

  • by Martech Desk
  • Oct 16, 2025

A.R. Rahman’s Secret Mountain collaborates with Google Cloud to create an AI-powered digital avatar music band blending creativity and technology.

Agora and Exotel Partner to Power Real-Time AI Voice Bots for Enterprises

  Agora and Exotel Partner to Power Real-Time AI Voice Bots for Enterprises

  • by Martech Desk
  • Oct 16, 2025

Agora teams up with Exotel to integrate real-time AI voice bots into enterprise communication, enhancing customer engagement through intelligent automation.

Clairva and GoQuest Media Announce Strategic Partnership.

  Clairva and GoQuest Media Announce Strategic Partnership

  • by Martech Desk
  • Oct 15, 2025

Clairva partners with GoQuest Media to launch secure AI data infrastructure, protecting content IPs and monetising Global South media for responsible AI innovation.

Swedish Startup Epiminds Raises $6.6 Million to Build AI-Powered Marketing Teams

  Swedish Startup Epiminds Raises $6.6 Million to Build AI-Powered Marketing Teams

  • by Martech Desk
  • Oct 15, 2025

Stockholm-based Epiminds secures $6.6 million funding to develop AI-driven marketing teams, founded by former Google and Spotify executives.

Adani and Google Partner to Build India's Largest Data Centre Campus in Visakhapatnam

  Adani and Google Partner to Build India's Largest Data Centre Campus in Visakhapatnam

  • by Martech Desk
  • Oct 14, 2025

Adani and Google to co-develop India’s largest AI data centre in Visakhapatnam with USD 15B investment, boosting green energy infrastructure and AI innovation.

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