• HOME
  • INDUSTRY NEWS & TRENDS
  • EXPERT SPEAK
  • AI
  • IN DEPTH
  • OTHER NEWS
  • EVENTS
    • EVENT CALENDER
logo
logo
  • HOME
  • INDUSTRY NEWS & TRENDS
  • EXPERT SPEAK
  • AI
  • IN DEPTH
  • OTHER NEWS
  • EVENTS
    • EVENT CALENDER

Tags: Go

  • Home
  • Go
Generative Engine Optimization (GEO)

  When Google Stops Showing Links: Why Marketers Are Rethinking Search Itself

  • by Anupama Mitra
  • 2 days ago

As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.

Albinder Dhindsa, CEO, Eternal

  Deepinder Goyal Steps Down as Eternal CEO as Albinder Dhindsa Takes Charge

  • by Martech Desk
  • 3 days ago

Deepinder Goyal resigns as Eternal CEO and moves to Vice Chairman role with Albinder Dhindsa of Blinkit stepping in to lead the group amid strong business performance.

India Invests $3 Million to Build Indigenous Silicon Base for AI Chips

  India Invests $3 Million to Build Indigenous Silicon Base for AI Chips

  • by Martech Desk
  • 4 days ago

India has committed $3 million to develop indigenous silicon ingots, aiming to secure its AI chip supply chain and reduce reliance on imports.

Former OpenAI Policy Leader Launches Independent AI Watchdog to Challenge Self-Regulation

  Ex OpenAI Policy Chief Launches Independent AI Oversight Watchdog

  • by Martech Desk
  • 5 days ago

A former OpenAI policy head has launched an independent AI watchdog aimed at reducing industry self-regulation and strengthening public oversight of AI systems.

Google Supports Emergent’s Vision for AI Powered No-Code Software

  Google Supports Emergent’s Vision for AI Powered No-Code Software

  • by Martech Desk
  • 6 days ago

Google’s AI Futures Fund has invested in Emergent to support the startup’s agentic no-code app building platform aimed at accelerating AI-driven software creation.

Gemini 3 Pro Becomes Gateway to Google’s Most Advanced AI Search Features

  Gemini 3 Pro Becomes Gateway to Google’s Most Advanced AI Search Features

  • by Martech Desk
  • 1 week ago

Google has placed advanced AI search reasoning behind its Gemini 3 Pro subscription, highlighting a shift toward premium monetisation of AI capabilities.

Elon Musk Seeks Up to $134 Billion in Damages in OpenAI Lawsuit

  Elon Musk Seeks Up to $134 Billion in Damages in OpenAI Lawsuit

  • by Martech Desk
  • 1 week ago

Elon Musk is seeking damages of up to $134 billion in his lawsuit against OpenAI, intensifying a legal dispute over governance and control.

Google Launches TranslateGemma to Advance AI Powered Language Translation

  Google Launches TranslateGemma to Advance AI Powered Language Translation

  • by Martech Desk
  • 1 week ago

Google has launched TranslateGemma, a new AI translation model, signalling intensified competition in machine driven language translation.

How AI Is Changing SEO Publishing Beyond Google

  How AI Is Changing SEO Publishing Beyond Google

  • by Anupama Mitra
  • 1 week ago

AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.

Google Launches Market Access Programme to Support Indian AI Startups

  Google Launches Market Access Programme to Support Indian AI Startups

  • by Martech Desk
  • 1 week ago

Google has launched a Market Access Programme aimed at helping Indian AI startups scale globally through mentorship, partnerships, and enterprise exposure.

This is an AI-generated image.

  How Algorithms Are Rewriting Creator Reach in India

  • by Anupama Mitra
  • 1 week ago

Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.

Alphabet Hits $4 Trillion Valuation as Apple Leverages Google Gemini AI

  Alphabet Hits $4 Trillion Valuation as Apple Leverages Google Gemini AI

  • by Martech Desk
  • 1 week ago

Alphabet has crossed a $4 trillion market valuation as Apple deepens its use of Google’s Gemini AI for next-generation intelligence features.

xAI’s Grok Faces Access Restrictions in Indonesia and Malaysia

  xAI’s Grok Faces Access Restrictions in Indonesia and Malaysia

  • by Martech Desk
  • 1 week ago

Indonesia and Malaysia have restricted access to xAI’s Grok chatbot, citing concerns around content moderation, governance, and compliance with local regulations.

Google Introduces Open Protocol to Power Next-Generation AI Commerce

  Google Introduces Open Protocol to Power Next-Generation AI Commerce

  • by Martech Desk
  • 1 week ago

Google has introduced a Universal Commerce Protocol to support AI-powered agentic shopping tools across discovery, decision-making, and transactions.

OpenAI Seeks Contractors’ Real Work Examples to Measure AI Model Capabilities

  OpenAI Seeks Contractors’ Real Work Examples to Measure AI Model Capabilities

  • by Martech Desk
  • Jan 12, 2026

OpenAI is asking contractors to upload real work samples from past and current jobs to help train and evaluate advanced AI models.

Perplexity Rolls Out Enterprise AI platform for Public Safety and Law Enforcement Use

  Perplexity Rolls Out Enterprise AI platform for Public Safety and Law Enforcement Use

  • by Martech Desk
  • Jan 11, 2026

Perplexity launches an enterprise AI platform designed for public safety and law enforcement, focusing on secure, source-backed intelligence.

Elon Musk Recalls Conversation with Larry Page that Led to OpenAI’s Founding

  Elon Musk Recalls Conversation with Larry Page that Led to OpenAI’s Founding

  • by Martech Desk
  • Jan 10, 2026

Elon Musk says a conversation with Google co-founder Larry Page influenced his decision to help start OpenAI over concerns about AI safety.

Gmail Integrates Gemini AI Features to Reshape Email Writing and Inbox Management

  Gmail Integrates Gemini AI Features to Reshape Email Writing and Inbox Management

  • by Martech Desk
  • Jan 10, 2026

Gmail introduces Gemini-powered AI features for email summaries, writing assistance, and inbox prioritisation, marking a shift toward smarter productivity tools.

AI Agent Startup Artisan returns to LinkedIn after Temporary BA

  AI Agent Startup Artisan returns to LinkedIn after Temporary BA

  • by Martech Desk
  • Jan 9, 2026

AI agent startup Artisan has returned to LinkedIn after a temporary ban, highlighting growing platform scrutiny of autonomous AI tools.

Italy Concludes Probe Into DeepSeek Following Scrutiny Over AI Hallucination Risks

  Italy Concludes Probe Into DeepSeek Following Scrutiny Over AI Hallucination Risks

  • by Martech Desk
  • Jan 7, 2026

Italy has closed its probe into DeepSeek after reviewing concerns around AI hallucinations, reflecting Europe’s evolving approach to AI oversight.

Meta Manus AI partnership Comes Under Chinese Regulatory Scrutiny

  Meta Manus AI partnership Comes Under Chinese Regulatory Scrutiny

  • by Martech Desk
  • Jan 7, 2026

Meta’s reported AI partnership with Manus AI faces Chinese regulatory scrutiny over potential technology export control concerns.

If Your MarTech Stack Ignores Agentic Metadata, It’s Already Obsolete

  If Your MarTech Stack Ignores Agentic Metadata, It’s Already Obsolete

  • by Anupama Mitra
  • Jan 7, 2026

As AI agents enter marketing workflows, agentic metadata is emerging as a critical layer for transparency, governance, and scalable AI-powered martech stacks.

AI safety window narrows as technology advances faster than oversight, experts warn

  AI Safety Window Narrows as Technology Advances Faster than Oversight, Experts Warn

  • by Martech Desk
  • Jan 6, 2026

AI experts warn that safety and governance measures are falling behind rapid AI advancements, narrowing the window to manage long-term risks responsibly.

India Directs X to moderate Grok Outputs Following Regulatory Concerns over AI Content

  India Directs X to moderate Grok Outputs Following Regulatory Concerns over AI Content

  • by Martech Desk
  • Jan 6, 2026

India has directed X to rein in Grok after AI-generated obscene content triggered regulatory scrutiny, highlighting growing concerns over AI governance.

AI chatbots reshape search advertising

  AI Chatbots Reshape Search Advertising as Brands Follow Users Beyond Traditional Engines

  • by Martech Desk
  • Jan 6, 2026

AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.

Yoshua Bengio Urges Caution on AI Rights Amid Concerns Over Autonomous Behaviour

  Yoshua Bengio Urges Caution on AI Rights Amid Concerns Over Autonomous Behaviour

  • by Martech Desk
  • Jan 3, 2026

AI pioneer Yoshua Bengio cautions against granting rights to artificial intelligence, citing early signs of self preserving behaviour and governance risks.

The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  • by Anupama Mitra
  • Jan 1, 2026

AI tools are reshaping brand perception by answering consumer questions—sometimes incorrectly. How AI misinformation is creating a new, silent brand crisis.

India’s Expanding Data Centre Footprint

  India’s Expanding Data Centre Footprint Set to Accelerate Growth in Cooling Infrastructure

  • by Martech Desk
  • Jan 1, 2026

India’s data centre expansion is expected to drive nearly threefold growth in the cooling market as digital demand and AI workloads increase.

Gujarat Approves Indian AI Research Organisation at GIFT City With ₹300 Crore Investment

  Gujarat Approves Indian AI Research Organisation at GIFT City With ₹300 Crore Investment

  • by Martech Desk
  • Jan 1, 2026

Gujarat approves a ₹300 crore Indian AI research organisation at GIFT City to support innovation, talent development and applied AI research.

Why CMOs Are Losing Visibility Over Their Own Marketing Stack

  Why CMOs Are Losing Visibility Over Their Own Marketing Stack

  • by Brij Pahwa
  • Dec 31, 2025

As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.

Delhi Government Plans AI Enabled System

  Delhi Government Plans AI Enabled System to Strengthen Pollution Monitoring

  • by Martech Desk
  • Dec 31, 2025

The Delhi government plans to deploy an AI enabled pollution control system with IIT Kanpur to improve monitoring, forecasting and data driven action.

OpenAI Expands AI Safety Focus With Senior Preparedness role

  OpenAI Expands AI Safety Focus With Senior Preparedness Leadership Role

  • by Martech Desk
  • Dec 30, 2025

OpenAI is hiring a Head of Preparedness with a compensation package reaching $555,000 as it deepens focus on AI safety and risk management.

Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

  Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

  • by Martech Desk
  • Dec 29, 2025

Google DeepMind co founder Shane Legg suggests a simple laptop based test to evaluate which jobs artificial intelligence could eventually replace.

Google AI Leadership Move Triggered Competitive Shift That Sparked OpenAI’s Code Red

  Google AI Leadership Move Triggered Competitive Shift That Sparked OpenAI’s Code Red

  • by Martech Desk
  • Dec 27, 2025

A key Google AI leadership decision intensified competition in generative AI, prompting OpenAI to issue a company-wide code red as the race accelerated.

IndiaAI Mission Moves From Strategy to Execution With Focus on Scaled Impact

  IndiaAI Mission Moves From Strategy to Execution With Focus on Scaled Impact

  • by Martech Desk
  • Dec 25, 2025

IndiaAI Mission is entering its execution phase, shifting focus from policy vision to scaled deployment, infrastructure buildout and real-world AI outcomes.

OpenAI Warns Prompt Injection Risks Could Rise With Growth of Agentic AI on the Web

  OpenAI Warns Prompt Injection Risks Could Rise With Growth of Agentic AI on the Web

  • by Martech Desk
  • Dec 25, 2025

OpenAI has cautioned that prompt injection remains a persistent security risk as agentic AI systems expand across the open web and gain wider autonomy.

Deepak Singh, Senior Advisor, CloudKeeper

  CloudKeeper Appoints Former AWS and Google Cloud Leader Deepak Singh as Senior Advisor

  • by Martech Desk
  • Dec 24, 2025

CloudKeeper has appointed former AWS and Google Cloud executive Deepak Singh as senior advisor to strengthen its cloud cost optimisation and enterprise growth strategy.

Meta Plans to Launch New Mango and Avocado AI Models in 2026

  Meta Plans to Launch New Mango and Avocado AI Models in 2026

  • by Martech Desk
  • Dec 23, 2025

Meta is preparing to launch two new AI models, Mango and Avocado, in 2026 as part of its long-term strategy to expand generative AI capabilities.

Kansai Nerolac Launches Gen AI-Led Digital Campaign for Nerolac Perma NoHeat

  Kansai Nerolac Launches Gen AI-Led Digital Campaign for Nerolac Perma NoHeat

  • by Martech Desk
  • Dec 23, 2025

Kansai Nerolac has launched a generative AI-led digital campaign for Nerolac Perma NoHeat, using technology-driven storytelling to highlight heat reduction benefits.

Google DeepMind Invests in CoRover AI

  Google DeepMind Invests in CoRover AI to Support BharatGPT Development

  • by Martech Desk
  • Dec 22, 2025

Google DeepMind has invested in Indian AI startup CoRover AI, creator of BharatGPT, signalling growing global interest in India-focused language models.

Odisha Partners With OpenAI to Expand AI Training for Students and Government Officials

  Odisha Partners With OpenAI to Expand AI Training for Students and Government Officials

  • by Martech Desk
  • Dec 22, 2025

The Odisha government has partnered with OpenAI to train students and officials in artificial intelligence, focusing on skills development, governance and responsible AI adoption.

Spotify Tests Prompted Playlists to Expand User Control Over Music Discovery

  Spotify Tests Prompted Playlists to Expand User Control Over Music Discovery

  • by Martech Desk
  • Dec 20, 2025

Spotify is testing a new AI powered Prompted Playlists feature that lets users describe what they want to hear and generates customised playlists.

Instacart’s AI Pricing Tool Faces Regulatory Questions in the US

  Instacart’s AI Pricing Tool Faces Regulatory Questions in the US

  • by Martech Desk
  • Dec 19, 2025

US regulators are examining Instacart’s AI-driven pricing tool amid concerns over price variations for identical grocery items and transparency in algorithmic pricing.

Oracle Launches Oracle Database@Google Cloud in India

  Oracle Launches Oracle Database@Google Cloud in India

  • by Martech Desk
  • Dec 19, 2025

Oracle makes Oracle Database@Google Cloud available in India, enabling enterprises to adopt multicloud strategies while integrating AI, analytics and data services locally.

Google introduces CC, an AI Agent Designed to Manage Email and Daily Tasks

  Google introduces CC, an AI Agent Designed to Manage Email and Daily Tasks

  • by Martech Desk
  • Dec 18, 2025

Google has launched CC, an AI agent aimed at managing email and daily tasks, signalling a push toward autonomous assistants embedded into everyday workflows.

AI Is Rewriting the CMO–CTO Power Balance

  AI Is Rewriting the CMO–CTO Power Balance

  • by Brij Pahwa
  • Dec 16, 2025

AI is reshaping the balance of power between CMOs and CTOs, forcing marketing and technology leaders to share ownership of data, budgets and AI-driven growth strategies.

South Korea to Implement Comprehensive AI Law From January 2026

  South Korea to Implement Comprehensive AI Law From January 2026

  • by Martech Desk
  • Dec 16, 2025

South Korea will implement a comprehensive AI law from January 2026, setting new rules for safety, transparency and governance of artificial intelligence systems.

Wipro Expands Google Cloud Partnership, Rolls Out Gemini Enterprise

  Wipro Expands Google Cloud Partnership, Rolls Out Gemini Enterprise

  • by Martech Desk
  • Dec 15, 2025

Wipro expands its partnership with Google Cloud by deploying Gemini Enterprise across global operations to accelerate AI driven delivery and enterprise transformation.

India’s New Data Law Is a Wake-Up Call for Marketers: Ignore DPDP and Pay the Price

  India’s New Data Law Is a Wake-Up Call for Marketers: Ignore DPDP and Pay the Price

  • by Brij Pahwa
  • Dec 15, 2025

India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.

Google Elevates Amin Vahdat to Lead AI Infrastructure Strategy

  Google Elevates Amin Vahdat to Lead AI Infrastructure Strategy

  • by Martech Desk
  • Dec 14, 2025

Google appoints Amin Vahdat to lead AI infrastructure strategy as it scales global compute investments to support advanced AI systems.

Newsletter

Subscribe for our daily news


Popular Posts

  • India Poised for $150 billion in AI Infrastructure Investments by 2026 : Ashwini Vaishnav

    • Jan 23,2026
  • Deepinder Goyal Steps Down as Eternal CEO as Albinder Dhindsa Takes Charge

    • Jan 23,2026
  • When Google Stops Showing Links: Why Marketers Are Rethinking Search Itself

    • Jan 23,2026
  • Can AI Actually Reason Or Is It Just Faking Intelligence?

    • Jan 22,2026
  • 10 AI Trends That Will Define the Next Era of Marketing

    • Jan 19,2026

About Martech News

India’s definitive source for marketing technology news, insights, and trends. Stay ahead with the latest in AI, product strategy, and innovation shaping the future of marketing.

Useful Links

  • Industry News & Trends
  • Expert Speak
  • Latest News
  • Videos
  • Authors

Other Links

  • Privacy Policy
  • Events

CONNECT WITH US

Subscribe to the latest news from MartechAI.com