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VerSe Innovation Launches SparkStation

  VerSe Innovation Launches SparkStation AI Content Platform for Global Creators

  • by Martech Desk
  • 1 week ago

VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.

The One Club Launch Global AI Creative Challenge

  Google, The One Club Launch Global AI Creative Challenge With $50,000 Prize

  • by Martech Desk
  • 1 week ago

Google and The One Club have launched a global AI Creative Challenge featuring 128 creators, 16 cities and $50,000 in prize money, with Mumbai hosting an event in October.

Rohan Salunkhe

  Rohan Salunkhe Joins Godrej Living as Head of Technology and Digital Transformation

  • by Martech Desk
  • 1 week ago

Godrej Living has appointed Rohan Salunkhe as Head of Technology & Digital Transformation to lead technology initiatives and strengthen its digital capabilities.

IndiGo Ventures Invests in Sarvam AI

  IndiGo Ventures Invests in Sarvam AI to Scale AI Across Airline Operations

  • by Martech Desk
  • 1 week ago

IndiGo Ventures has invested in Sarvam AI's Series B as the companies expand their use of AI across customer service, employee productivity and airline operations.

OpenAI, Google and Microsoft Join 100 Firms

  OpenAI, Google and Microsoft Join 100 Firms in AI Cybersecurity Warning

  • by Martech Desk
  • 1 week ago

More than 100 companies, including OpenAI, Google, Microsoft and Anthropic, are calling for stronger cyber defences as AI-enabled attack risks increase.

Gujarat High Court Quashes GST Orders

  Gujarat High Court Quashes GST Orders Over Reliance on AI-Generated Case Laws

  • by Martech Desk
  • Aug 28, 2026

Gujarat High Court quashes GST proceedings after a tax officer used non-existent and irrelevant AI-generated case laws, and mandates strict verification of AI-assisted legal research.

Google Cloud & boAt partners

  Google Cloud, boAt Partner to Bring Gemini AI to Next-Gen Audio Devices

  • by Martech Desk
  • Aug 28, 2026

Google Cloud and boAt are bringing Gemini Live to upcoming Crest AI audio devices, enabling conversational AI, regional language support and hands-free productivity.

Jitendra Kumar, Lead Advertising Business, Hightouch

  Hightouch Appoints Google Veteran Jitendra Kumar to Lead Advertising Business

  • by Martech Desk
  • Aug 26, 2026

Hightouch appoints 20-year Google veteran Jitendra Kumar as Head of Commercial, Advertising to expand its agency relationships and agentic marketing business.

AI Safety Startup Alice Raises $140 Million

  AI Safety Startup Alice Raises $140 Million as Demand for Model Security Grows

  • by Martech Desk
  • Aug 26, 2026

AI safety startup Alice raises $140 million to expand its model testing and security platform as its AI business grows more than 500% in two years.

Shivani Goel, Vice President Marketing, Reliance Brands

  Reliance Brands Appoints Shivani Goel as Vice President Marketing

  • by Martech Desk
  • Aug 23, 2026

Reliance Brands appoints Shivani Goel as Vice President, Marketing to lead brand strategy and growth for HUGO BOSS, Paul & Shark, ZEGNA and TUMI.

Meta AI Adds New Tools

  Meta AI Adds New Tools to Analyse Ad Performance and Optimise Campaigns

  • by Martech Desk
  • Aug 21, 2026

Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.

Google Offers Indian College Students Free Gemini AI Plus

  Google Offers Indian College Students Free Gemini AI Plus for One Year

  • by Martech Desk
  • Aug 21, 2026

Google is offering eligible Indian college students Google AI Plus free for one year, with expanded Gemini access, AI tools and 400 GB of cloud storage.

UNIVO Launches Free AI Readiness Programme

  UNIVO Launches Free AI Readiness Programme as India Targets 1 Crore Youth

  • by Martech Desk
  • Aug 21, 2026

UNIVO Education launches an AI Readiness Initiative with free foundational courses as India moves to expand AI literacy and skill one crore youth.

Higgsfield

  Higgsfield Raises $400 Million as AI Video Startup Hits $5.4 Billion Valuation

  • by Martech Desk
  • Aug 20, 2026

Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.

PepsiCo Puts Global Marketing Business Under Review

  PepsiCo Puts Global Marketing Business Under Review as AI Reshapes Agency Model

  • by Martech Desk
  • Aug 19, 2026

PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.

Ashish Mishra, Marketing Chief, ZEE Entertainment

  ZEE Entertainment Names Former ACKO CMO Ashish Mishra as Marketing Chief

  • by Martech Desk
  • Aug 19, 2026

ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.

Instabase

  Instabase Becomes SuperApp, Brings ChatGPT, Claude, Gemini and Grok Into One Workspace

  • by Martech Desk
  • Aug 18, 2026

Instabase becomes SuperApp and launches an AI collaboration workspace bringing GPT, Claude, Gemini, Grok and teams together in a shared environment.

Singapore Tourism Board, Agoda Deepen Digital Push

  Singapore Tourism Board, Agoda Deepen Digital Push to Reach Travellers Across Asia

  • by Martech Desk
  • Aug 17, 2026

Singapore Tourism Board and Agoda deepen their digital collaboration as STB expands the use of data, AI and technology across tourism and destination marketing.

Kerala Turns to AI Cameras to Monitor Inmates

  Kerala Turns to AI Cameras to Monitor Inmates and Prevent Prison Escapes

  • by Martech Desk
  • Aug 17, 2026

Kerala deploys AI-based PRISM at Thiruvananthapuram Central Jail to monitor inmate behaviour, contraband smuggling and potential escape attempts.

Bengaluru Engineer Uses AI to Detect Potholes

  Bengaluru Engineer Uses AI to Detect Potholes and Identify Responsible Contractors

  • by Martech Desk
  • Aug 17, 2026

Bengaluru engineer Gaurav Sen demonstrates an AI system that detects potholes, checks government contracts and prepares structured civic complaints.

Rajat Pandit, Lead Applied AI in India, Anthropic

  Anthropic Appoints Rajat Pandit to Lead Applied AI in India

  • by Martech Desk
  • Aug 17, 2026

Anthropic appoints former Google Cloud executive Rajat Pandit to lead Applied AI for India, strengthening its focus on enterprise AI deployment.

Google Lets Users Remove Visible Watermarks

  Google Lets Users Remove Visible Watermarks From Gemini AI Content

  • by Martech Desk
  • Aug 17, 2026

Google is making visible watermarks optional for AI-generated images, videos and music while retaining SynthID and C2PA provenance signals.

Google Launches Gemini 3.7 Flash

  Google Launches Gemini 3.7 Flash With Stronger Coding and AI Agent Capabilities

  • by Martech Desk
  • Aug 15, 2026

Google has launched Gemini 3.7 Flash with stronger coding, agentic workflow and web development capabilities, alongside lower introductory API pricing.

Deloitte Expands AI Controls and Assurance Services

  Deloitte Expands AI Controls and Assurance Services for Enterprises

  • by Martech Desk
  • Aug 14, 2026

Deloitte is expanding its AI controls and assurance capabilities as enterprises increase adoption of generative and agentic AI across business operations.

This is an AI-generated image.

  Google Search Glitch Lists Sam Altman, Dario Amodei as Dead After Wikipedia Vandalism

  • by Martech Desk
  • Aug 14, 2026

Google Search briefly displayed false death information for Sam Altman and Dario Amodei after its automated systems picked up vandalised Wikipedia data.

Accel Bets on AI and Deeptech

  Accel Bets on AI and Deeptech With New $550 Million India Fund

  • by Martech Desk
  • Aug 13, 2026

Accel has raised $550 million for its ninth India fund, maintaining its early-stage strategy as AI, deeptech and advanced manufacturing gain investment focus.

Google Adds AI-Powered Insights and Dashboards

  Google Adds AI-Powered Insights and Dashboards to Ads and Analytics

  • by Martech Desk
  • Aug 13, 2026

Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.

xAI Co-Founder Igor Babuschkin’s River AI

  xAI Co-Founder Igor Babuschkin’s River AI Secures $1.1 Billion Funding

  • by Martech Desk
  • Aug 12, 2026

xAI co-founder Igor Babuschkin’s River AI has raised $1.1 billion to expand tools that help enterprises customise AI models using their own data.

NVIDIA Joins Apollo, BlackRock and KKR

  NVIDIA Joins Apollo, BlackRock and KKR to Build $500 Billion AI Financing Platforms

  • by Martech Desk
  • Aug 12, 2026

NVIDIA has partnered with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to mobilise over $500 billion for AI infrastructure.

Apple Reportedly Explores Screen-Free Fitness Wearable

  Apple Reportedly Explores Screen-Free Fitness Wearable Beyond Apple Watch

  • by Martech Desk
  • Aug 11, 2026

Apple is reportedly exploring a screen-free wearable focused on health and fitness tracking as competition grows beyond traditional smartwatches.

Samsung

  Samsung Studies How People Use AI to Shape its Next Smartphone Experiences

  • by Martech Desk
  • Aug 10, 2026

Samsung is studying how consumers use AI in everyday life to shape future Galaxy experiences, with its India R&D teams also developing locally relevant AI features.

Maharashtra Launches AI Portal

  Maharashtra Launches AI Portal for Food and Drug Safety Complaints

  • by Martech Desk
  • Aug 10, 2026

Maharashtra FDA’s AI-powered portal lets citizens report food and drug safety violations using voice in Marathi, Hindi and English, with automated routing and tracking.

This is an AI-generated image.

  Jeff Dean Leaves Google After 27 Years to Launch AI Startup Discovery Loop

  • by Martech Desk
  • Aug 8, 2026

Google chief scientist Jeff Dean has left after 27 years to co-found Discovery Loop, an AI startup focused on automating machine learning and scientific research.

Google Maps Adds AI Features for Food Orders

  Google Maps Adds AI Features for Food Orders, Hotel Search and Travel Planning

  • by Martech Desk
  • Aug 7, 2026

Google Maps has introduced agentic AI features that let users order food, discover hotels and personalise travel planning through conversational AI.

India Tightens AI Rules With Mandatory Labels

  India Tightens AI Rules With Mandatory Labels and Three-Hour Takedown

  • by Martech Desk
  • Aug 7, 2026

India has introduced stricter AI content rules, mandating labels for synthetic media and reducing the takedown timeline for flagged content to three hours.

Tamil Nadu Announces India’s First AI and Innovation City ‘Arivagam’

  Tamil Nadu Announces India’s First AI and Innovation City ‘Arivagam’

  • by Martech Desk
  • Aug 6, 2026

Tamil Nadu has announced Arivagam, India's first AI and Innovation City, to strengthen AI research, startups, digital infrastructure and deep-tech investment.

Apple Revamps Siri AI to Take on ChatGPT and Gemini

  Apple Revamps Siri AI to Take on ChatGPT and Gemini

  • by Martech Desk
  • Aug 5, 2026

Apple is revamping Siri into a conversational AI chatbot, expanding Apple Intelligence to compete with ChatGPT, Gemini and other leading AI assistants.

Dabur Teams Up With Accenture

  Dabur Teams Up With Accenture to Scale AI Across Operations

  • by Martech Desk
  • Aug 5, 2026

Dabur has partnered with Accenture to accelerate AI-led business reinvention by embedding artificial intelligence across operations, data, cloud and enterprise processes.

Sam Altman Urges Slower AI Progress to Let Society Catch Up

  Sam Altman Urges Slower AI Progress to Let Society Catch Up

  • by Martech Desk
  • Aug 4, 2026

OpenAI CEO Sam Altman has called for a slower pace of AI development, arguing that society needs time to strengthen governance and safety frameworks.

India and Indonesia Expand AI Partnership

  India and Indonesia Expand AI Partnership to Accelerate Digital Transformation

  • by Martech Desk
  • Aug 4, 2026

India and Indonesia are strengthening cooperation in artificial intelligence to accelerate digital transformation, innovation and technology collaboration across key sectors.

Google Scales Back HCLTech Contract by $50 Million

  Google Scales Back HCLTech Contract by $50 Million as AI Reshapes IT Services

  • by Martech Desk
  • Aug 4, 2026

Google has reduced its HCLTech contract by $50 million annually as AI and automation reshape IT outsourcing, with around 1,000 employees set to be redeployed.

Hyderabad Deploys AI-Based Crowd Management System

  Hyderabad Deploys AI-Based Crowd Management System for Bonalu Festival

  • by Martech Desk
  • Aug 3, 2026

Hyderabad has deployed an AI-powered crowd management system during Bonalu to monitor crowd density, improve safety and strengthen real-time emergency response.

Indian Embassies Use AI Videos

  Indian Embassies Use AI Videos to Simplify Consular Services for NRIs

  • by Martech Desk
  • Aug 3, 2026

Indian embassies are using AI-generated videos to simplify passport, visa and consular services, making information more accessible for the global Indian diaspora.

How AI Is Opening Streaming TV Advertising

  How AI Is Opening Streaming TV Advertising

  • by Anupama Mitra
  • Aug 3, 2026

AI is making streaming TV advertising more accessible by simplifying planning, creative production, targeting and measurement, helping connected TV reach marketers of every size.

Google Withdraws AI Satellite Image Tool

  Google Withdraws AI Satellite Image Tool Less Than 24 Hours After Launch

  • by Martech Desk
  • Aug 3, 2026

Google has rolled back its AI-powered Google Earth image generation feature within 24 hours after concerns over fake satellite imagery and misinformation.

Okta Acquires AI Security Startup Permiso

  Okta Acquires AI Security Startup Permiso to Expand Identity Protection

  • by Martech Desk
  • Aug 2, 2026

Okta is acquiring AI security startup Permiso to strengthen identity threat detection and protect human, machine and AI agent identities.

Qualcomm Acquires Modular, Secures BMW Deal

  Qualcomm Acquires Modular, Secures BMW Deal to Advance AI-Powered Vehicle Software

  • by Martech Desk
  • Jul 31, 2026

Qualcomm has acquired AI software company Modular and secured a BMW partnership to strengthen its automotive AI platform for next-generation software-defined vehicles.

Claude AI Users Warned After Shared Conversations Surface on Google

  Claude AI Users Warned After Shared Conversations Surface on Google

  • by Martech Desk
  • Jul 31, 2026

Some Claude AI conversations became searchable on Google after users shared public chat links, prompting Anthropic to update its sharing feature and reinforce privacy protections.

Snowflake Launches AI Governance Layer

  Snowflake Launches AI Governance Layer to Help Enterprises Monitor Agents and Manage Costs

  • by Martech Desk
  • Jul 30, 2026

Snowflake has launched an AI governance layer that helps enterprises monitor AI agents, enforce security policies and manage AI costs at scale.

Over 1,000 AI Experts Urge Governments to Prepare Safeguards

  Over 1,000 AI Experts Urge Governments to Prepare Safeguards as Frontier AI Advances

  • by Martech Desk
  • Jul 30, 2026

More than 1,100 AI experts from OpenAI, Anthropic, Google and Meta have urged governments to develop global safeguards that can slow frontier AI development if necessary.

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