ChatGPT can now virtually try on clothes and accessories using user photos, as OpenAI adds new AI shopping and product-saving features globally.
DoorDash has opened its first India office in Hyderabad with 500 professionals and plans to expand the workforce to more than 3,000 within two years.
India’s influencer marketing is shifting beyond follower counts as brands prioritise relevance, commerce, performance and AI, while trust and transparency become more important.
Criteo’s Marc Fischli explains how agentic AI, changing product discovery and commerce data could reshape marketing teams, search and performance strategies.
Sunder Balasubramanian has stepped down as Myntra CMO after nearly four years, during which the platform expanded its Gen Z and creator-led marketing strategy.
BCG finds LLM search reaches 22% of purchase journeys in India and influences final brand choice among 65% of consumers who use it.
Google is testing direct Flipkart purchases through Gemini and AI Mode in India, allowing select users to move from AI-powered product discovery to checkout.
VEGA has appointed Himanshu Shekhar as Head of Digital, D2C and Growth, with a focus on e-commerce, digital growth and AI-assisted marketing.
Amazon has blocked Meta’s Muse AI agent from shopping on its platform, citing unauthorised access and concerns around third-party automated shopping.
L'Oréal has appointed Marc Dicko as SAPMENA Chief Digital and Marketing Officer to oversee digital, eCommerce and marketing across more than 35 markets.
Commerce has appointed Sri Subramanian as Head of Data and AI, where he will lead data strategy, AI, analytics and efforts to translate technology into business outcomes.
NPCI is reportedly developing a framework that could allow AI agents to make limited UPI payments under user-defined rules, spending limits and safeguards.
OneRail has launched OmniSTAR, an AI-powered delivery platform built with Nvidia technology to help retailers make faster, lower-cost last-mile delivery decisions.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.
CIBC leases 1.21 lakh sq ft of managed office space in Hyderabad for its GCC in a five-year deal valued at around ₹180 crore.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
Enterprise AI startup Kily has raised Rs 30 crore in a funding round led by Sorin Investments to expand its agentic AI platform for consumer brands.
PUMA will establish a Global Capability Centre in Pune to support global technology, digital and enterprise operations, strengthening its India expansion strategy.
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
WPP Media has partnered with Kily to integrate AI-powered commerce capabilities into WPP Open, helping brands automate ecommerce and quick commerce operations in India.
Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.
Chris Fall has resigned as head of the US AI safety agency after three months, with NIST Director Arvind Raman taking over on an interim basis.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
magicpin has expanded its AI merchant assistant Vera to six international markets as it accelerates global adoption of AI-powered retail and restaurant technology.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
Shopee is partnering with OpenAI to integrate ChatGPT Shopping, bringing AI-powered product discovery and recommendations to users.
Zepto has appointed Sushant S. to lead people experience, workforce governance and operations strategy as it scales across India.
SAP and Google Cloud are expanding their AI partnership to bring multi-agent systems into commerce, marketing and customer engagement.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
Pine Labs has launched P3P, an AI-powered payment protocol designed to simplify UPI transactions and improve digital payment experiences.
Visa has integrated its payment network with ChatGPT, enabling AI-assisted shopping and bringing conversational commerce closer to mainstream adoption.
Aurus Inc has appointed fintech veteran Rishabh Jain as SVP & Head of Business, Strategy & Growth for India and Emerging Markets to drive expansion and cross-border payments growth.
Paytm plans to hire 4,000 employees as it expands AI capabilities, merchant services and financial products to support its next phase of growth.
Meesho says 75% of its orders now come from Bharat markets as AI-powered discovery, localisation and personalisation drive e-commerce growth beyond metros.
Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.
FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.
AI is reshaping affiliate marketing, but human trust, creator influence, and strategic partnerships continue to drive long-term performance and consumer confidence.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
