Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
Flipkart appoints Smita Ojha and Amit Sharma to strengthen its technology leadership and drive innovation.
Amazon India highlights how women leaders are driving AI innovation to enhance customer shopping experiences.
Swiggy partners Sarvam to launch voice-led ordering, aiming to simplify food delivery through AI-powered voice interactions.
Swish has raised $38 million in funding to expand its quick commerce operations and strengthen its delivery infrastructure.
Meesho has launched Vaani, a Gen AI voice assistant designed to simplify shopping and improve accessibility for users across India.
Accenture invests in DaVinci Commerce to advance agentic AI driven shopping and enhance digital commerce experiences.
World has launched a verification tool to confirm human users behind AI shopping agents, addressing trust and security concerns in AI driven e-commerce environments.
Shoplazza has adopted an agentic commerce architecture to enable AI driven e-commerce operations, allowing businesses to automate workflows and enhance customer engagement.
Google has promoted Abhinav Rastogi to lead global marketing for YouTube Shopping as the platform expands its commerce capabilities within the creator ecosystem.
Meta has introduced an AI feature for Facebook Marketplace that can automatically reply to buyer messages, helping sellers respond faster to common questions.
Technosport has appointed Achal Sharma as Chief Technology Officer to strengthen its digital capabilities and accelerate technology led growth.
Moglix appoints Animesh Srivastava as CTO to lead its technology and AI strategy and scale Cognilix, the company’s AI-led operating system for B2B commerce.
Mastercard launches an AI agent payments pilot in Singapore, allowing AI systems to complete purchases within user-defined rules and secure payment networks.
Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.
Bluecore launches an AI powered marketing agent to automate retail campaigns and enhance customer personalisation.
Google has set up a dedicated AI team in Southeast Asia to support e-commerce and gaming platforms, strengthening its regional focus on AI-driven digital growth.
OpenAI partners with Pine Labs to build agentic commerce in India by embedding AI agents into payment systems, enabling autonomous commerce tasks.
Uber Eats has rolled out an AI-powered Cart Assistant in its app to help users turn text or image prompts into ready-to-checkout grocery carts, enhancing convenience.
Nykaa has highlighted challenges in issuing financial guidance as shifting consumer trends and cost pressures impact forecasting, even as the beauty sector shows growth.
Meta CEO Mark Zuckerberg has outlined plans for agentic commerce tools and a broader AI rollout in 2026, signalling deeper integration of AI across Meta’s platforms.
Swiggy has introduced a new feature that allows users to place food orders directly through ChatGPT, marking a step forward in conversational commerce and AI-led user experiences.
Deepinder Goyal resigns as Eternal CEO and moves to Vice Chairman role with Albinder Dhindsa of Blinkit stepping in to lead the group amid strong business performance.
Flipkart has appointed Jane Duke as Chief Ethics and Compliance Officer, reinforcing its focus on governance, ethics, and regulatory compliance.
Google has introduced a Universal Commerce Protocol to support AI-powered agentic shopping tools across discovery, decision-making, and transactions.
PayPal and Microsoft launch Copilot Checkout, combining AI-assisted shopping with integrated payments to streamline online purchases.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
AI-generated product descriptions are creating accuracy issues on e-commerce platforms, raising concerns around consumer trust, misleading claims and the need for stronger human oversight.
Zepto Cafe has introduced AI-powered ordering, allowing customers to place food orders using AI models as part of its push toward faster and more intuitive commerce.
AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
AI tools and new BIS guidelines are reshaping India’s response to fake online reviews as platforms, regulators and brands step up efforts to restore trust in digital ratings.
Meesho expands vernacular AI voice agents and automation across operations as it prepares for its expected 2025 IPO, aiming for efficiency, customer reach and marketplace growth.
Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.
OpenAI introduces Shopping Research mode in ChatGPT to help users evaluate products and find best buys using AI-driven product comparisons and insights.
AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
Cart.com appoints Arjun Sainath as Chief Technology Officer to strengthen its AI-driven commerce infrastructure and accelerate digital transformation initiatives.
Meesho’s upcoming IPO outlines major investments in technology, marketing, and AI-led workforce expansion to strengthen its digital ecosystem and business growth strategy.
Cloudflare teams up with Visa, Mastercard, and American Express to develop secure AI agent protocols for the next generation of digital commerce.
KERV.ai joins forces with Amazon Ads to bring interactive, AI-powered shoppable video experiences to connected TV and online platforms.
Visa launches whitepaper on Agentic AI at Global Fintech Fest 2025, outlining a $175B autonomous commerce future powered by trust, security, and consumer empowerment.
From health to floods, classrooms to farms, MarTech tools are being repurposed to solve real-world problems, driving impact through data, targeting, and timely engagement.
LTIMindtree partners with Shopify to launch an AI Commerce Centre of Excellence, focusing on digital transformation, personalization, and growth in global e-commerce.
Cart.com appoints Gregg Zegras as Chief Revenue Officer to strengthen global growth and unify commerce solutions across B2C and B2B markets.
Visa launches MCP Server and Agent Toolkit to power secure, AI-driven agentic commerce, enabling developers and businesses to integrate intelligent payment experiences.
Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.
WizCommerce raises $8M to bring AI-powered “digital employees” into the $10T wholesale industry, aiming to modernize sales, pricing, and customer engagement.
Criteo and Zepto expand partnership to enhance retail media campaigns in India’s fast-growing quick commerce sector with AI-driven personalized advertising.
