Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
Shopee is partnering with OpenAI to integrate ChatGPT Shopping, bringing AI-powered product discovery and recommendations to users.
Zepto has appointed Sushant S. to lead people experience, workforce governance and operations strategy as it scales across India.
SAP and Google Cloud are expanding their AI partnership to bring multi-agent systems into commerce, marketing and customer engagement.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
Pine Labs has launched P3P, an AI-powered payment protocol designed to simplify UPI transactions and improve digital payment experiences.
Visa has integrated its payment network with ChatGPT, enabling AI-assisted shopping and bringing conversational commerce closer to mainstream adoption.
Aurus Inc has appointed fintech veteran Rishabh Jain as SVP & Head of Business, Strategy & Growth for India and Emerging Markets to drive expansion and cross-border payments growth.
Paytm plans to hire 4,000 employees as it expands AI capabilities, merchant services and financial products to support its next phase of growth.
Meesho says 75% of its orders now come from Bharat markets as AI-powered discovery, localisation and personalisation drive e-commerce growth beyond metros.
Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.
FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.
AI is reshaping affiliate marketing, but human trust, creator influence, and strategic partnerships continue to drive long-term performance and consumer confidence.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.
Amazon has integrated Alexa into its shopping search bar as the company expands AI-driven commerce and conversational shopping features.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Manychat has integrated Claude AI to strengthen ecommerce automation and conversational customer engagement capabilities.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Etsy launches a native ChatGPT app to enhance AI-powered shopping, product discovery, and conversational commerce experiences.
PhonePe launches an AI-powered integration layer to simplify merchant operations, automate workflows, and improve digital business efficiency.
Coca-Cola promotes Siddharth Subramanian to Director, Marketing Digital Commerce, reinforcing its focus on digital transformation and consumer engagement.
Amazon is testing an AI-powered audio Q&A feature on product pages to improve shopping experience and product discovery.
BigBasket has appointed Arpit Jaiswal as Chief Growth Officer to drive expansion and strengthen its market position.
Amazon has launched an AI Store in India to help users discover and shop smart devices with simplified recommendations.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
Myntra has appointed Sharon Pais as its new head, with current CEO Nandita Sinha set to step down amid leadership restructuring.
Contextual commerce is reshaping B2B buying, with marketplaces emerging as the primary destination for discovery, evaluation, and transaction.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Flipkart has appointed Hemant Badri to lead its AI transformation as the company strengthens its focus on automation and data-driven growth.
Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.
Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
Flipkart appoints Smita Ojha and Amit Sharma to strengthen its technology leadership and drive innovation.
Amazon India highlights how women leaders are driving AI innovation to enhance customer shopping experiences.
Swiggy partners Sarvam to launch voice-led ordering, aiming to simplify food delivery through AI-powered voice interactions.
Swish has raised $38 million in funding to expand its quick commerce operations and strengthen its delivery infrastructure.
Meesho has launched Vaani, a Gen AI voice assistant designed to simplify shopping and improve accessibility for users across India.
Accenture invests in DaVinci Commerce to advance agentic AI driven shopping and enhance digital commerce experiences.
World has launched a verification tool to confirm human users behind AI shopping agents, addressing trust and security concerns in AI driven e-commerce environments.
Shoplazza has adopted an agentic commerce architecture to enable AI driven e-commerce operations, allowing businesses to automate workflows and enhance customer engagement.
Google has promoted Abhinav Rastogi to lead global marketing for YouTube Shopping as the platform expands its commerce capabilities within the creator ecosystem.
