The company aims to introduce AI agents that can identify business opportunities and carry out tasks for sellers, while retaining human control over key decisions.
Amazon India is planning to introduce agentic artificial intelligence (AI) capabilities for its two million sellers, enabling businesses to identify opportunities, automate routine operations and manage marketplace activities more efficiently. The company also aims to extend the benefits of AI to 15 million small businesses in India by 2030.
The proposed shift will move beyond existing AI-powered seller tools towards systems capable of identifying business requirements and taking actions on behalf of sellers. However, businesses will continue to retain control over important decisions.
Abhijit Kamra, Director, Emerging Markets, Seller Experience and Smart Commerce at Amazon, said the company's next phase of development would focus on agentic AI, with sellers maintaining the final say on critical business decisions.
The initiative forms part of Amazon's efforts to simplify online selling, improve operational efficiency and support small businesses across its marketplace.
According to the company, interactions with its Selling Partner AI, available in English and Hinglish, have increased 7.5 times year-on-year. More than 200,000 sellers currently use AI-powered product listing tools, which Amazon claims can reduce routine listing time by up to 70 per cent.
The tools are designed to assist sellers with catalogue creation, inventory planning and understanding customer demand. Amazon said these capabilities have helped businesses manage activities that previously required larger teams.
Additionally, more than 28,000 sellers use Amazon's Product Opportunity Explorer to identify potential customer demand, while over 69,000 have used its Sale Event Planner to prepare for promotional events.
The company's AI expansion comes amid growing participation from smaller Indian cities in e-commerce. More than 70 per cent of businesses participating in this year's Amazon Great Indian Festival were from Tier-II and Tier-III cities.
Amazon reported that shopping volumes during the festival increased by more than 50 per cent year-on-year. During the first week, seller sales were 3.5 times their usual levels, while new sellers recorded more than 2.5 times growth in units sold.
Participation by small and medium businesses also increased by nearly 30 per cent compared with the previous year.
Amazon's seller ecosystem includes businesses operating through its Karigar, Saheli and Local Shops programmes. The company said these initiatives support artisans, women entrepreneurs and neighbourhood retailers seeking to expand their customer reach.
The planned expansion also comes as India's e-commerce market continues to grow. Boston Consulting Group projects the market could reach $280 billion to $300 billion by 2030, compared with an estimated $120 billion to $140 billion currently.
Amazon has not disclosed a specific rollout timeline for its proposed agentic AI capabilities.
The company intends to continue developing AI tools that support sellers across product discovery, catalogue management and marketplace operations, while maintaining seller oversight of business decisions.
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