Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
Amazon has launched an AI Store in India to help users discover and shop smart devices with simplified recommendations.
Swiggy partners Sarvam to launch voice-led ordering, aiming to simplify food delivery through AI-powered voice interactions.
Meesho has launched Vaani, a Gen AI voice assistant designed to simplify shopping and improve accessibility for users across India.
Shoplazza has adopted an agentic commerce architecture to enable AI driven e-commerce operations, allowing businesses to automate workflows and enhance customer engagement.
Technosport has appointed Achal Sharma as Chief Technology Officer to strengthen its digital capabilities and accelerate technology led growth.
Google has set up a dedicated AI team in Southeast Asia to support e-commerce and gaming platforms, strengthening its regional focus on AI-driven digital growth.
Uber Eats has rolled out an AI-powered Cart Assistant in its app to help users turn text or image prompts into ready-to-checkout grocery carts, enhancing convenience.
AI-generated product descriptions are creating accuracy issues on e-commerce platforms, raising concerns around consumer trust, misleading claims and the need for stronger human oversight.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
Meesho’s upcoming IPO outlines major investments in technology, marketing, and AI-led workforce expansion to strengthen its digital ecosystem and business growth strategy.
KERV.ai joins forces with Amazon Ads to bring interactive, AI-powered shoppable video experiences to connected TV and online platforms.
