DeepSeek has launched its V4 AI model, expanding its open source strategy amid rising competition in the AI sector.
AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.
Lemma has launched an AI powered platform to transform OOH advertising into a measurable, performance driven channel.
Google has rolled out AI Max for Search globally and plans to phase out legacy ad tools as it shifts toward AI-driven campaign automation.
Moloco has launched an AI-powered CTV platform, enabling app marketers to access mobile-grade measurement and optimisation on connected TV.
Generative AI is transforming advertising outcomes, but only for brands that rethink workflows, improve inputs, and adopt continuous optimisation across campaigns.
NxtGen plans to invest Rs 7,200 crore in an AI cloud hub to expand compute infrastructure and support India’s growing artificial intelligence ecosystem.
Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.
AI is transforming performance marketing from manual optimisation to automated decision systems. Here’s how privacy, programmatic growth, and budget pressure are reshaping the rules.
TCS and AMD will introduce the Helios rack-scale AI architecture in India to strengthen enterprise AI compute capabilities.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
India expands its high-performance computing capabilities with the launch of the Param Shakti supercomputer at IIT Madras under the National Supercomputing Mission.
India is exploring plans to manufacture a compact AI supercomputer using Nvidia technology, aligning with its push into advanced computing and AI infrastructure.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
DeepSeek launches new reasoning AI models with performance comparable to top global systems, advancing open access innovation.
AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.
Bunjy introduces an AI-powered integrated marketing agency, integrating performance marketing and data-driven solutions to help enterprises optimise campaign results.
Google unveils Gemini 3, stating major improvements in reasoning, math, coding and multimodal tasks, positioning it ahead of leading AI models in global benchmark tests.
Google launches new AI ad tools to help retailers boost sales this holiday season with generative content, predictive targeting, and real-time campaign optimisation.
PerformAce Media appoints Ajhay Kumar as Chief Business Officer for PA ConnectX, strengthening leadership to drive growth and performance-led marketing strategies.
Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
Xactly launches industry-first AI agents to automate sales performance and GTM operations, aiming to boost efficiency, accuracy, and strategic decision-making for global revenue teams.
iQuanti names Arnab Sen as CEO, marking a strategic shift to boost AI-driven, performance-led martech solutions for enterprise growth.
