Godrej Living has appointed Rohan Salunkhe as Head of Technology & Digital Transformation to lead technology initiatives and strengthen its digital capabilities.
Standard Chartered is strengthening its India GCC strategy as industry estimates project the country's global capability centre market to reach $105 billion by 2030.
MAHE and GHCL have partnered to develop an AI-enabled system for real-time fuel quality monitoring, combining AI and computer vision for industrial applications.
Schreiber Foods has partnered with Ascendion to deploy agentic AI across its global operations, modernising software engineering and enterprise workflows.
Microsoft has opened its largest India data centre hub in Hyderabad, expanding cloud capacity to meet rising enterprise AI and digital transformation demand.
Nandan Nilekani says India should focus on becoming the world's AI use case capital by building practical AI applications instead of competing in semiconductor manufacturing.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Sookti AI has appointed Gagan Mohan Singh as Chief Information Officer to lead technology strategy and strengthen its enterprise AI capabilities.
Dabur has partnered with Accenture to accelerate AI-led business reinvention by embedding artificial intelligence across operations, data, cloud and enterprise processes.
Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.
Mphasis said 63% of its new deal wins in Q1 FY27 were AI-led as enterprises accelerated investments in AI-powered digital transformation.
TCS plans to build a team of up to 8,900 AI deployment engineers while evaluating AI and cybersecurity acquisitions to strengthen enterprise AI services.
Accenture and Google Cloud have launched an agentic AI platform to help mid-market companies accelerate enterprise AI adoption and move projects from pilot to production.
Japanese companies are rapidly expanding GCCs in India, driven by AI, digital transformation and technology talent, making Japan the fastest growing APAC contributor.
Under Armour has appointed Madhu Natesan as Vice President and Managing Director of its India Global Capability Centre.
Deece has launched an AI-powered platform designed to help enterprises simplify data management, analytics and business decision-making.
IIFL Home Loans has appointed Sumit Chadha as CTO to strengthen digital transformation and technology operations.
India’s GCC sector could reach $98.4 billion in revenue by FY26 as enterprises expand AI, digital transformation, and innovation operations.
India’s GCC model is shifting from cost efficiency to talent ownership and integrated delivery, driving innovation and strategic value.
The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.
LG introduces EXAONE 4.5, a multimodal AI model designed to power next-generation intelligent systems across industries.
India selects six firms to support its government AI rollout, focusing on scaling AI adoption across public sector services.
Flipkart has appointed Hemant Badri to lead its AI transformation as the company strengthens its focus on automation and data-driven growth.
Flipkart appoints Smita Ojha and Amit Sharma to strengthen its technology leadership and drive innovation.
HGS has introduced a 90-day ROI assurance model to accelerate enterprise adoption of AI through measurable business outcomes.
HSBC appoints David Rice as its first Chief AI Officer to drive AI led transformation and strengthen enterprise capabilities.
Automation Anywhere appoints Shreya Bhatnagar as India Head of Marketing to drive brand growth and AI automation adoption.
Technosport has appointed Achal Sharma as Chief Technology Officer to strengthen its digital capabilities and accelerate technology led growth.
0101.Today has appointed Nitika Khanna as Martech Director to strengthen its marketing technology consulting and digital transformation capabilities.
Oracle may cut thousands of jobs as rising data centre and AI infrastructure costs pressure technology companies expanding cloud computing capabilities.
Infosys and Intel expand their strategic collaboration to help enterprises deploy scalable artificial intelligence solutions and accelerate global AI adoption.
Google has expanded Kapil Malhotra’s leadership role to drive engagement with India startups and AI-native businesses as the ecosystem scales innovation and adoption.
Mukesh Ambani has unveiled a draft Reliance AI Manifesto outlining the group’s vision to use artificial intelligence to drive productivity, efficiency and long-term business transformation.
Salesforce says its AI agent strategy is focused on productivity and growth, rejecting claims that staff are being replaced by artificial intelligence.
Tata Group and the Uttar Pradesh government discuss expanding TCS operations and strengthening AI-led collaboration to support technology growth and skill development in the state.
Wipro expands its partnership with Google Cloud by deploying Gemini Enterprise across global operations to accelerate AI driven delivery and enterprise transformation.
Parle Products appoints Sanjay J Joshi as Chief Technology Officer to strengthen digital strategy, technology modernisation, and data-driven operations.
NDTV has appointed Koreel Lahiri as Chief of Strategy and Innovation to lead digital growth, product expansion and next generation content initiatives.
Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.
AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.
Wipro to drive HanesBrands’ IT 2.0 transformation using GenAI and cloud technologies to enhance efficiency, automation, and digital innovation.
Accenture introduces its Physical AI Orchestrator, enabling manufacturers to create software-defined, intelligent facilities powered by agentic AI and automation.
LTIMindtree secures a $100 million multi-year deal with a US chemicals company to drive AI-led digital transformation and modernize business operations.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
Infosys has delivered over 2,500 generative AI projects globally, signaling a shift from pilot programs to scaled enterprise adoption across sectors.
As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.
LTIMindtree posts solid Q2 FY26 results with revenue crossing ₹10,000 crore, driven by AI-led digital transformation and strong deal momentum.
Elite Marketing Projects launches AI-driven marketing strategies designed to enhance personalization, efficiency, and business growth across industries.
Attentive launches new features to help brands simplify engagement, personalize experiences, and build stronger customer connections.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
