Parle Products has announced the elevation of Sanjay J Joshi as its Chief Technology Officer, marking a significant step in the company’s digital and technology leadership strategy. The move reflects the company’s focus on modernising internal systems, improving data-driven decision making and strengthening its digital infrastructure across operations. Parle Products, one of the largest FMCG companies in India, has been expanding its technology capabilities over the past few years, and Joshi’s appointment is positioned as an important step in this direction.
Joshi has been associated with Parle Products for several years and has played a crucial role in strengthening its technology functions. In his previous role, he contributed to streamlining core systems, enabling smoother business processes and supporting the company’s transition into more digital-first workflows. His elevation to the position of Chief Technology Officer signals the company’s intent to accelerate technology adoption across functions ranging from supply chain to marketing.
Industry executives familiar with Parle’s digital journey note that the company has been investing in modern systems that support better operational efficiency. Over the past decade, FMCG companies in India have steadily increased their technology spending on cloud systems, analytics, automated distribution management and consumer data platforms. Parle has followed a similar direction with its investments, particularly since the expansion of digital commerce in India. The company’s focus on using data to support forecasting, route-to-market strategies and inventory optimisation has grown, and the addition of a senior technology leader is expected to support those priorities.
Parle’s scale across India, along with its wide distributor and retail network, has created a need for more integrated technology solutions. As consumer behaviour shifts and technology-driven retail channels expand, FMCG companies are placing greater emphasis on ensuring that their systems are agile and can support real-time market insights. Joshi’s experience in implementing enterprise technology frameworks is expected to support Parle’s efforts in these areas.
The company has also been working on improving its internal collaboration tools and digital communication processes, which has become important as organisations adopt hybrid working models. Technology leadership roles in FMCG companies increasingly involve close coordination with departments that manage sales, logistics and brand communication. With Joshi stepping into the CTO role, Parle is expected to continue aligning its systems with the needs of cross-functional teams.
Parle Products has not disclosed additional details regarding immediate technology investments or specific programmes that Joshi will lead. However, industry analysts point out that technology modernisation has become central to FMCG competitiveness, especially in India’s rapidly evolving retail environment. E-commerce penetration, quick commerce expansion and digital marketplaces are influencing how food and packaged goods companies plan their supply chains and consumer outreach.
In addition to operational technology, companies across the FMCG sector are exploring applications of artificial intelligence in demand forecasting, product quality monitoring and market analytics. Some players have adopted AI-led automation within manufacturing units to improve efficiency and reduce errors. Parle has not publicly outlined its roadmap regarding AI-enabled systems, but Joshi’s elevation is being viewed as a step that will enable the company to expand its capabilities in such areas.
The company has also been expanding its engagement in digital consumer marketing through multiple platforms. Technology leadership plays an increasingly important role in ensuring that these marketing systems integrate with data platforms, consumer analytics tools and campaign measurement dashboards. Brands with strong digital ecosystems are able to respond faster to consumer trends and maintain consistency across channels. Parle is among the FMCG brands that have widened their presence across digital advertising platforms, social media and retail media networks.
Analysts note that the elevation of senior technology leaders in FMCG companies generally indicates a long-term view on technology-driven growth. Hiring or promoting executives with strong enterprise technology experience is seen as a way to future-proof the organisation and ensure that legacy systems can be modernised effectively. Parle’s move aligns with similar leadership developments seen in other FMCG and retail companies in India over the past year.
Parle Products remains a major household brand in India with a portfolio that includes biscuits, snacks and confectionery. The company operates in a competitive environment with both multinational and domestic players investing in digital capabilities. Strengthening internal systems allows companies to improve product availability, maintain visibility across the supply chain and respond faster to changes in consumer demand.
With Sanjay J Joshi’s elevation as Chief Technology Officer, Parle has reinforced its commitment to using technology as a driver of efficiency and growth. The company is expected to continue refining its digital roadmap, focusing on enhancing operational capabilities and supporting its national distribution network with more integrated systems. Joshi’s leadership will play a key role in shaping the next phase of Parle’s technology strategy as the FMCG sector undergoes rapid digital transformation in India.