Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.
Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.
As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.
Parle Products appoints Sanjay J Joshi as Chief Technology Officer to strengthen digital strategy, technology modernisation, and data-driven operations.
Nutrica launches an AI-powered Diwali video highlighting themes of love, joy, and family connections through everyday festive moments.
AI is helping brands reach India’s rural consumers through voice, vernacular content, and smarter distribution, reshaping marketing strategies beyond metros.
AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.
