Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.
Moon Beverages Ltd. has appointed Swapnasarit Singh as Chief Information Officer to lead its IT strategy and digital transformation across manufacturing and distribution operations.
HUL has appointed three CMOs as part of its unified India strategy, reshaping its marketing leadership structure to drive agility and brand growth.
Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.
Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.
As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.
Parle Products appoints Sanjay J Joshi as Chief Technology Officer to strengthen digital strategy, technology modernisation, and data-driven operations.
Nutrica launches an AI-powered Diwali video highlighting themes of love, joy, and family connections through everyday festive moments.
AI is helping brands reach India’s rural consumers through voice, vernacular content, and smarter distribution, reshaping marketing strategies beyond metros.
AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.
