Apollo Tyres has appointed Kanika Juneja as Head of Marketing for India and Southeast Asia, bringing an executive with more than 15 years of experience in brand management, business growth and commercial strategy into its regional marketing leadership.
Juneja announced the appointment through a LinkedIn post, confirming that she had completed her first month in the role. She joins the tyre manufacturer after a six-year tenure at Nestlé, where she most recently served as Category Marketing Head for Maggi Noodles.
Her appointment marks a transition from the fast-moving consumer goods sector to the automotive and tyre industry, with her new position covering marketing operations across India and Southeast Asian markets.
At Nestlé, Juneja was associated with one of the company's established food brands, working in a category where consumer engagement, brand positioning and marketing strategy form important parts of business operations.
Her professional experience spans brand building, commercial planning and business development, with responsibilities across organisations operating in different consumer-facing sectors.
Before joining Nestlé, Juneja held positions at GSK Consumer Healthcare India and ITC Limited, among other companies. Her career has included marketing and business roles across the FMCG and consumer healthcare industries.
The move brings experience from consumer products marketing into a sector where brands address different customer groups, including individual vehicle owners, commercial fleet operators, automotive manufacturers and distribution partners.
Apollo Tyres operates in the automotive tyre market, with products serving passenger vehicles, commercial vehicles and other mobility applications. The company markets its products through dealer networks and other distribution channels across domestic and international markets.
Marketing in the tyre industry involves communicating product attributes such as performance, durability, safety and suitability for different vehicle categories. Brand positioning also extends across retail, trade and institutional customer segments.
Juneja's appointment places her in a regional role covering markets with different consumer requirements, distribution structures and competitive conditions.
Her previous experience in consumer marketing provides a background in brand development and commercial strategy as she moves into the automotive sector.
The appointment also comes as automotive component manufacturers operate across an evolving marketing environment, where digital platforms, consumer research and distribution partnerships form part of customer engagement.
For companies operating in multiple markets, regional marketing leadership involves maintaining consistent brand positioning while addressing local market requirements and customer preferences.
Apollo Tyres has not publicly detailed specific marketing initiatives, organisational changes or regional business targets associated with Juneja's appointment.
The company has also not disclosed whether the role involves additional changes to its existing marketing leadership structure.
With Juneja taking charge of marketing for India and Southeast Asia, Apollo Tyres adds an executive with experience across FMCG brand management, consumer engagement and commercial strategy to its regional leadership team.
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