Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.
HUL has appointed three CMOs as part of its unified India strategy, reshaping its marketing leadership structure to drive agility and brand growth.
Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.
Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.
As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.
