NDTV has announced the appointment of Koreel Lahiri as Chief of Strategy and Innovation as the news network continues to strengthen its digital business, product capabilities and long term transformation agenda. The move comes at a time when media companies across India are accelerating technology adoption, audience analytics and new formats to stay competitive in a rapidly shifting news landscape.
Lahiri will oversee strategic planning, digital growth initiatives, product innovation and partnerships aimed at improving NDTV’s reach and relevance in a market where consumer behaviour is changing quickly. His appointment is positioned as a key step in NDTV’s broader focus on building a future ready content ecosystem supported by technology, data and new monetisation opportunities.
According to the company’s announcement, Lahiri’s role will include strengthening NDTV’s digital content strategy, improving audience experience across platforms and leading initiatives that can drive long term value creation. His mandate also includes new business models that support sustainable revenue growth as the media economy becomes increasingly multi platform. NDTV stated that the organisation aims to create a clear roadmap for innovation, with Lahiri expected to play a central role in this transformation.
Lahiri brings extensive experience across the media and creative industries, having previously worked in leadership positions with global organisations. Over the past decade, he has been associated with projects that intersect content, digital platforms, storytelling and creator ecosystems. His background includes operational and strategic roles that involve scaling digital initiatives, advising media companies and building teams that work at the intersection of content and technology.
Industry reports highlight that Indian news consumption continues to shift toward digital platforms, driven by mobile-first audiences, short form content and rising demand for personalised experiences. This shift has placed greater pressure on news organisations to evolve their strategies, develop new digital products and adopt a data-led approach to storytelling. NDTV’s decision to bring on a senior leader focused on innovation aligns with these larger trends in the media sector.
The company is expected to invest in formats that appeal to younger and more interactive audiences. Lahiri’s role will involve shaping these offerings through a mix of editorial insights, consumer research, platform partnerships and technology integration. As global newsrooms increasingly adopt AI driven tools for automation, personalisation and content management, Indian broadcasters are also moving in the same direction. Lahiri is likely to have a role in evaluating such technologies to ensure they fit NDTV’s objectives while maintaining journalistic standards.
NDTV has been expanding its portfolio across digital properties including news apps, social channels, video formats and live content. The appointment is seen as an indication that the network plans to scale these efforts further with a structured approach to digital growth. The company has said that its focus is to deepen audience engagement and strengthen its presence across categories where consumption patterns are evolving fast.
Executives in the media industry note that leadership roles centred on innovation have become increasingly common as companies attempt to balance editorial integrity with product development. This trend reflects the broader shift toward multidisciplinary teams that bring together journalists, technologists, data specialists and product managers. Lahiri’s appointment aligns with this movement as NDTV looks to create new pathways for growth.
The news network has also been exploring opportunities in emerging content formats that include explainers, fact based video storytelling and interactive digital news products. These areas require a combination of editorial understanding and product strategy, making the role of Chief of Strategy and Innovation significant for future initiatives. Lahiri is expected to contribute to long term planning, including how NDTV positions itself in a competitive market where global and domestic players are scaling rapidly.
Industry observers say that NDTV’s decision reflects the broader pressures on media houses to innovate continuously. With audiences demanding greater convenience, personalisation and trust, the emphasis on data driven decision making has become more prominent. This shift has led many organisations to create new leadership roles dedicated to strategy, digital transformation and innovation.
Lahiri’s appointment comes at a time when several Indian media groups are strengthening their digital leadership with senior hires who bring cross functional expertise. Companies are focusing on subscription based offerings, digital products, creator partnerships and AI assisted news operations. NDTV is expected to participate in these developments with a focus on sustainable growth.
As the company works toward expanding its footprint in India’s digital news market, Lahiri will be responsible for steering innovation while ensuring that new products and strategies align with NDTV’s editorial values. His role will involve close collaboration with senior leadership across editorial, product and business teams.
The appointment is viewed as an important step in NDTV’s plan to build a resilient digital future as competition intensifies and audience interests diversify. With the media landscape undergoing rapid technological change, NDTV aims to move forward with a structured strategy that focuses on forward looking growth opportunities. Lahiri’s leadership is expected to contribute to this roadmap as the company focuses on long term transformation.