AI is changing school admissions and marketing through chatbots, personalised campaigns and automated enquiries, while raising questions about parent trust and human engagement.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Formial Labs raises Rs 2.88 crore in pre-seed funding led by Zeropearl VC to expand AI-enabled personalised skincare, clinical consultations and dermatology technology.
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Nikhil Gandhi launches Dubai-based VYYB AI, introducing AI-powered background music management with plans for climate optimisation and contextual scent solutions.
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
HCL Group elevates Nikhil Soni to Head of Brand and Marketing, expanding his responsibilities across brand strategy, sports, culture, learning and environment.
Cal AI's 19-year-old co-founder Zach Yadegari raises $10 million for Persona, an AI assistant startup developing a $179 wearable and advertising-supported shopping features.
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
AI is making marketing faster, but is it delivering better results? Research reveals gaps in creativity, personalisation, customer experience and measurable ROI.
Hark has launched Hark Pro, a privacy-focused AI assistant that can manage emails, schedules, payments and other digital tasks on behalf of users.
Ghost has raised $11 million and launched Core, a $3,499 screenless personal computer designed to run AI agents and keep user data locally.
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.
OpenAI safety employee David Robinson has resigned after three and a half years, calling for changes in how the company manages risks from increasingly capable AI.
Customer loyalty is moving beyond points and discounts as brands focus on consistent experiences, personalisation, product quality, AI and easier customer journeys.
IBM and Yotta have launched a sovereign agentic AI platform in India, combining watsonx Orchestrate with Shakti Cloud to deploy and govern enterprise AI agents.
Sanjay Trehan explores how AI, first-party data, hyper-personalisation and MarTech-AdTech convergence are reshaping modern customer experiences.
How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
yuu and dentsu Hong Kong have launched yuu-moji, an AI-powered campaign that turns members' interests and everyday moments into personalised digital identities.
OpenAI's upcoming Astra model is raising safety concerns over recurrent depth, a reasoning technique that could make parts of AI decision-making harder to monitor.
Swiggy's CREW has entered the travel segment with an AI-backed concierge service offering trip planning, bookings, recommendations and on-trip assistance.
Nokia has opened its first Saudi Arabia R&D centre in Riyadh to develop AI-powered network automation, orchestration and future 6G technologies.
Mureka has launched V9.5, an AI music model designed to generate more natural vocals, coherent arrangements and songs that better follow creator prompts.
Sony Music Publishing, Warner Chappell and other publishers have sued Anthropic, alleging copyrighted music was illegally obtained to train Claude AI.
TIME has unveiled its 2026 TIME100 AI list featuring Sam Altman, Elon Musk, Dario Amodei, Mira Murati and other figures shaping artificial intelligence.
Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Stability AI raises $76 million from Sony Music, Universal Music, Warner Music, EA and other investors to expand its generative AI tools for creative production.
Aditya Birla Fashion is evaluating PointAI’s one-second AI virtual try-on and Fashion Advisor technology for potential use across its retail network.
IMBODY enters India with Power S, an AI-guided strength training system combining digital resistance, personalised workouts and connected fitness features.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
Sonata Software appoints Hariprasad Rebala as Chief AI Officer to lead its AI strategy and strengthen enterprise AI transformation capabilities.
Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
Kerala deploys AI-based PRISM at Thiruvananthapuram Central Jail to monitor inmate behaviour, contraband smuggling and potential escape attempts.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
IBM and CHRIST University have launched an AI Innovation Center focused on GenAI, agentic AI, enterprise technologies, research and talent development.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
Edubex is expanding globally with AI-enabled learning, international university partnerships and more than 200 career-focused education programmes.
RMIT has launched a Marketing Technology Lab focused on AI, data and privacy-first personalisation, giving marketers hands-on experience with emerging MarTech.
Meta has launched Muse Glimmer, an open-weight AI model built for agentic tasks that can run locally on laptops and PCs as it expands its open AI strategy.
Samsung is studying how consumers use AI in everyday life to shape future Galaxy experiences, with its India R&D teams also developing locally relevant AI features.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Google Maps has introduced agentic AI features that let users order food, discover hotels and personalise travel planning through conversational AI.
Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.
