Nokia has opened its first Saudi Arabia R&D centre in Riyadh to develop AI-powered network automation, orchestration and future 6G technologies.
Mureka has launched V9.5, an AI music model designed to generate more natural vocals, coherent arrangements and songs that better follow creator prompts.
Sony Music Publishing, Warner Chappell and other publishers have sued Anthropic, alleging copyrighted music was illegally obtained to train Claude AI.
TIME has unveiled its 2026 TIME100 AI list featuring Sam Altman, Elon Musk, Dario Amodei, Mira Murati and other figures shaping artificial intelligence.
Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Stability AI raises $76 million from Sony Music, Universal Music, Warner Music, EA and other investors to expand its generative AI tools for creative production.
Aditya Birla Fashion is evaluating PointAI’s one-second AI virtual try-on and Fashion Advisor technology for potential use across its retail network.
IMBODY enters India with Power S, an AI-guided strength training system combining digital resistance, personalised workouts and connected fitness features.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
Sonata Software appoints Hariprasad Rebala as Chief AI Officer to lead its AI strategy and strengthen enterprise AI transformation capabilities.
Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
Kerala deploys AI-based PRISM at Thiruvananthapuram Central Jail to monitor inmate behaviour, contraband smuggling and potential escape attempts.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
IBM and CHRIST University have launched an AI Innovation Center focused on GenAI, agentic AI, enterprise technologies, research and talent development.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
Edubex is expanding globally with AI-enabled learning, international university partnerships and more than 200 career-focused education programmes.
RMIT has launched a Marketing Technology Lab focused on AI, data and privacy-first personalisation, giving marketers hands-on experience with emerging MarTech.
Meta has launched Muse Glimmer, an open-weight AI model built for agentic tasks that can run locally on laptops and PCs as it expands its open AI strategy.
Samsung is studying how consumers use AI in everyday life to shape future Galaxy experiences, with its India R&D teams also developing locally relevant AI features.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Google Maps has introduced agentic AI features that let users order food, discover hotels and personalise travel planning through conversational AI.
Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.
Devyani International is combining AI with creator-led marketing to strengthen customer engagement across KFC, Pizza Hut and Costa Coffee.
Meta is testing StoryKit, an AI app that helps parents create personalised children's stories with illustrations, narration, music and printable storybooks.
Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.
5paisa Capital has partnered with OpenAI to deliver AI-powered investing, personalised market insights and conversational trading experiences through ChatGPT.
JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.
BITS Pilani backed AI edtech startup SortMyPrep has raised $350,000 to expand its personalised learning platform and AI powered test preparation tools.
Wimbledon and IBM have launched new AI powered features, including Match Chat and predictive analytics, to enhance digital fan engagement.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
Pravis has appointed Amit Duggal as Founding Chief Growth Officer to strengthen its AI, media and growth capabilities as demand for AI driven marketing grows.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
Manago AI, formerly SALESmanago, has launched a new brand identity and agentic AI capabilities to help enterprises automate and personalise marketing.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
General Intuition has raised $320 million at a $2.3 billion valuation to train AI agents using billions of gaming videos for real-world applications.
Adobe's latest report finds India leading Asia Pacific in AI adoption, with 60% of consumers interested in creating personal AI agents.
SAS CMO Jennifer Chase discusses AI-driven decision-making, personalisation at scale, marketing technology, governance and why India is a key AI testing ground.
Oracle reduced its workforce by 21,000 employees as the company expanded AI and cloud infrastructure investments worldwide.
Gap is expanding its AI strategy through partnerships with Google Cloud, Zeta and Publicis Sapient to modernise retail operations and marketing.
GWI’s Jason Mander says attention is fragmenting across platforms as AI adoption, synthetic data and changing search habits reshape marketing.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Google’s Dreambeans AI tool may turn personal digital activity into cartoon-style stories, expanding AI-led content discovery and personalization.
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
