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Tags: Brand-strategy

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Geetika Anand Gupta, Group Chief Marketing Officer, Kouzina

  Kouzina Appoints Geetika Anand Gupta as Group Chief Marketing Officer

  • by Martech Desk
  • 1 week ago

Kouzina has appointed Geetika Anand Gupta as Group CMO as the food tech company looks to strengthen brand building, growth and customer engagement.

OpenAI Turns to Retro Advertising

  OpenAI Turns to Retro Advertising as It Seeks a More Human Connection With Consumers

  • by Martech Desk
  • Jun 6, 2026

OpenAI is embracing retro-inspired advertising to make artificial intelligence feel more approachable as competition in the AI market intensifies.

Krishna Goyal, Head of Digital Marketing, Narayana Health

  Narayana Health Appoints Krishna Goyal as Head of Digital Marketing

  • by Martech Desk
  • Jun 5, 2026

Narayana Health has elevated marketing leader Krishna Goyal, reinforcing its focus on brand growth, digital engagement and patient-centric communication.

ACAM and Kantar Expand AI-Led Marketing

  ACAM and Kantar Expand AI-Led Marketing Research Partnership Across Asia

  • by Martech Desk
  • May 29, 2026

ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.

Kanishka Garbyal, Head of Digital Marketing, Polycab

  Polycab Appoints Kanishka Garbyal as Head of Digital Marketing

  • by Martech Desk
  • May 18, 2026

Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.

5 Emerging Tech Trends Brands Need to Know About in 2026

  5 Emerging Tech Trends Brands Need to Know About in 2026

  • by Anupama Mitra
  • May 14, 2026

AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.

Meha Parekh, Marketing and Communications Head, Samsonite India

  Samsonite India Names Meha Parekh as Marketing and Communications Head

  • by Martech Desk
  • May 8, 2026

Samsonite India has appointed Meha Parekh as Head of Marketing and Communications to strengthen brand strategy and digital engagement.

Shruti Narang, Director of Marketing for India, Microsoft

  Microsoft Appoints Shruti Narang as Director of Marketing for India

  • by Martech Desk
  • Apr 27, 2026

Microsoft appoints Shruti Narang as Director of Marketing for India, strengthening its leadership team in a key growth market.

Janani Kandaswamy, Head of Marketing, Pickyourtrail

  Pickyourtrail Appoints Janani Kandaswamy as Head of Marketing

  • by Martech Desk
  • Apr 23, 2026

Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.

Aditya Singh, CMO, Bajaj Consumer Care

  Bajaj Consumer Care Appoints Aditya Singh as CMO

  • by Martech Desk
  • Apr 21, 2026

Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer to strengthen its brand and growth strategy.

Rajesh Rajyalakshmi Pantina, VP Marketing, Gnan.ai

  Gnan.ai Appoints Rajesh Rajyalakshmi Pantina as VP Marketing

  • by Martech Desk
  • Apr 20, 2026

Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.

Cinematic AI Video Gains Ground in Retail Marketing

  Cinematic AI Video Gains Ground in Retail Marketing

  • by Martech Desk
  • Apr 20, 2026

AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.

Ritesh Sud, Chief Marketing Officer, LT Foods

  LT Foods Appoints Ritesh Sud as Chief Marketing Officer

  • by Martech Desk
  • Apr 17, 2026

LT Foods has appointed Ritesh Sud as Chief Marketing Officer to lead brand strategy and marketing initiatives.

Suhayl Limbada, CMO, KFC India

  KFC India Names Suhayl Limbada as CMO

  • by Martech Desk
  • Apr 16, 2026

KFC India has appointed Suhayl Limbada as Chief Marketing Officer to lead brand strategy and customer engagement.

Ritika Gupta, Director of Marketing, VipShaadi

  VipShaadi Appoints Ritika Gupta as Director of Marketing

  • by Martech Desk
  • Apr 15, 2026

VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.

Vineeth Jayendranath, VP Marketing Head, Mumbai, Vodafone Idea

  Vodafone Idea Elevates Vineeth Jayendranath as VP Marketing Head, Mumbai

  • by Martech Desk
  • Apr 13, 2026

Vodafone Idea elevates Vineeth Jayendranath as VP Marketing Head for Mumbai, strengthening its regional marketing leadership.

Ankit Desai, Senior Director Marketing, Mondelez International

  Mondelez International Appoints Ankit Desai as Senior Director Marketing

  • by Martech Desk
  • Apr 11, 2026

Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.

Arjun Kalra, Head of Marketing (India & South Asia), Uber

  Uber Appoints Arjun Kalra as Head of Marketing for India and South Asia

  • by Martech Desk
  • Apr 9, 2026

Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.

The Algorithm Decides

  The Algorithm Decides: What Brand Building Looks Like in 2026

  • by Anupama Mitra
  • Mar 27, 2026

AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.

Sunaina Haldar, Director Marketing, Faber Castell India

  Faber Castell India Appoints Sunaina Haldar as Director Marketing

  • by Martech Desk
  • Mar 22, 2026

Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.

Neha Agarwalla, Marketing Communications Head, Apollo Tyres

  Apollo Tyres Appoints Neha Agarwalla as Marketing Communications Head

  • by Martech Desk
  • Mar 21, 2026

Apollo Tyres has appointed Neha Agarwalla as Divisional Head for Marketing Communications and Sponsorships to strengthen its brand and engagement strategy.

Coca-Cola Boosts AI Marketing

  Coca-Cola Boosts AI Marketing as Pricing Momentum Slows

  • by Martech Desk
  • Feb 22, 2026

Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.

Britannia Appoints Puneet Das as CMO

  Britannia Appoints Puneet Das as CMO, Elevates Siddharth Gupta to VP Marketing

  • by Martech Desk
  • Feb 12, 2026

Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.

Nishant Poddar, Chief Marketing Officer, The House of Rare

  The House of Rare Appoints Nishant Poddar as Chief Marketing Officer

  • by Martech Desk
  • Feb 3, 2026

The House of Rare appoints Nishant Poddar as Chief Marketing Officer to lead marketing, digital strategy and consumer engagement across its fashion portfolio.

Beerajaah S Swain, Chief Digital Marketing Officer, NeuGenM.ai

  Beerajaah S Swain Joins NeuGenM.ai as Chief Digital Marketing Officer

  • by Martech Desk
  • Jan 23, 2026

NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.

Priyanka Vishnoi, Head of Marketing, Liberty Shoes

  Priyanka Vishnoi Appointed Head of Marketing at Liberty Shoes

  • by Martech Desk
  • Jan 12, 2026

Liberty Shoes has appointed Priyanka Vishnoi as Head of Marketing, strengthening its leadership as the footwear brand sharpens focus on brand building and growth.

Madhav Nayak, Vice President and Chief Marketing Officer for Asia Pacific, Kenvue

  Kenvue Names Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific

  • by Martech Desk
  • Jan 8, 2026

Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific, strengthening its regional marketing leadership.

CloudSEK Appoints Tanuja Padwal as AVP of Marketing to Support Global Expansion

  CloudSEK Appoints Tanuja Padwal as AVP of Marketing to Support Global Expansion

  • by Martech Desk
  • Dec 28, 2025

CloudSEK has appointed Tanuja Padwal as associate vice president of marketing to strengthen global brand strategy and support its next phase of growth.

Attention Whiplash: Why 2-Second Marketing Is Replacing Storytelling

  Attention Whiplash: Why 2-Second Marketing Is Replacing Storytelling

  • by Anupama Mitra
  • Dec 22, 2025

As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.

EaseMyTrip Appoints Manmeet Ahluwalia as Chief Marketing Officer

  EaseMyTrip Appoints Manmeet Ahluwalia as Chief Marketing Officer

  • by Martech Desk
  • Nov 25, 2025

EaseMyTrip names industry veteran Manmeet Ahluwalia as CMO to strengthen brand strategy, customer engagement and global growth.

Apoorv Pandey, Chief Marketing Officer, OLX India

  Apoorv Pandey Returns to OLX India as Chief Marketing Officer

  • by Martech Desk
  • Nov 11, 2025

Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.

Abhishek Ranjan, Managing Director & CMO India and APAC, HMD Global

  HMD Global names Abhishek Ranjan Managing Director & CMO for India and APAC

  • by Martech Desk
  • Nov 5, 2025

HMD Global names Abhishek Ranjan as Managing Director & CMO for India and APAC, tasking him with regional brand strategy and growth in mobile devices.

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