AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.
Apollo Tyres has appointed Neha Agarwalla as Divisional Head for Marketing Communications and Sponsorships to strengthen its brand and engagement strategy.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.
The House of Rare appoints Nishant Poddar as Chief Marketing Officer to lead marketing, digital strategy and consumer engagement across its fashion portfolio.
NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.
Liberty Shoes has appointed Priyanka Vishnoi as Head of Marketing, strengthening its leadership as the footwear brand sharpens focus on brand building and growth.
Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific, strengthening its regional marketing leadership.
CloudSEK has appointed Tanuja Padwal as associate vice president of marketing to strengthen global brand strategy and support its next phase of growth.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
EaseMyTrip names industry veteran Manmeet Ahluwalia as CMO to strengthen brand strategy, customer engagement and global growth.
Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.
HMD Global names Abhishek Ranjan as Managing Director & CMO for India and APAC, tasking him with regional brand strategy and growth in mobile devices.
