Kenvue has appointed Madhav Nayak as Vice President and Chief Marketing Officer for the Asia Pacific region, marking a key leadership move as the company continues to strengthen its presence across diverse consumer health markets. Nayak will be responsible for leading marketing strategy, brand building, and consumer engagement across the region, which includes a mix of mature and emerging markets.
The appointment comes at a time when consumer health companies are navigating shifting consumer expectations, increased competition, and rapid digital adoption. Marketing leadership has become central to driving growth, particularly in categories where trust, relevance, and consistency play a significant role in purchase decisions.
Nayak brings extensive experience in marketing, brand strategy, and commercial leadership. Prior to joining Kenvue, he held senior marketing roles across multinational consumer-facing organisations, where he led large-scale brand transformations, portfolio growth initiatives, and integrated marketing strategies. His experience spans managing complex regional portfolios and adapting global brand narratives to local market contexts.
In his new role, Nayak will oversee marketing across Kenvue’s portfolio of consumer health brands in Asia Pacific. This includes responsibility for shaping long-term brand strategies, strengthening go-to-market execution, and driving innovation-led growth. The role also involves close collaboration with regional and global teams to ensure alignment between brand objectives and broader business priorities.
Asia Pacific represents a strategically important region for consumer health companies due to its scale, demographic diversity, and rising health awareness. Markets across the region are at different stages of maturity, requiring tailored approaches to brand communication, product positioning, and channel strategy. Nayak’s appointment reflects Kenvue’s intent to build leadership that can manage this complexity while maintaining coherence across markets.
The consumer health sector has seen increased emphasis on preventive care, wellness, and self-care products. Brands are expected to communicate scientific credibility alongside accessibility and everyday relevance. Marketing leaders in this space are tasked with balancing regulatory compliance, consumer education, and emotional resonance, particularly in categories linked to health and well-being.
Kenvue operates in an environment where digital engagement is becoming increasingly important. Consumers are researching health products online, engaging with brands across social and e-commerce platforms, and seeking personalised experiences. As Chief Marketing Officer for Asia Pacific, Nayak will play a role in shaping how Kenvue leverages digital channels and data-driven insights to connect with consumers.
The appointment also highlights the growing focus on leadership with regional expertise. Companies operating across Asia Pacific are increasingly recognising the need for leaders who understand local market dynamics while being able to scale strategies regionally. Nayak’s background in managing diverse portfolios is expected to support this approach.
From a marketing technology perspective, the role of a regional CMO has evolved significantly. Marketing leaders are now expected to integrate analytics, automation, and content strategies to drive measurable outcomes. As brands seek to optimise spend and improve effectiveness, the ability to align creativity with performance metrics has become critical.
Kenvue’s leadership move aligns with broader trends in the consumer goods and health sectors, where companies are recalibrating leadership structures to support growth in high-potential regions. Asia Pacific continues to attract investment as companies look to expand reach and deepen engagement with increasingly health-conscious consumers.
People movement announcements such as this are closely watched within the marketing and advertising ecosystem, as they often signal shifts in strategic priorities. A new marketing leader can influence how brands allocate budgets, select agency partners, and approach innovation across channels.
Nayak’s appointment also underscores the importance of continuity and change. While Kenvue builds on established brand equity, evolving consumer behaviour and competitive pressures require fresh perspectives and adaptive leadership. Marketing leadership is central to navigating this balance.
The consumer health category is subject to stringent regulatory environments across markets. Marketing strategies must align with local regulations while maintaining brand consistency. This adds another layer of complexity to the Asia Pacific CMO role, making governance and compliance integral to marketing decision-making.
Kenvue has positioned itself as a company focused on everyday care and trusted brands. Strengthening regional marketing leadership is part of sustaining that positioning in a competitive landscape where differentiation increasingly depends on brand credibility and consumer connection.
While Kenvue has not outlined specific priorities under Nayak’s leadership, industry observers expect continued focus on brand-led growth, digital engagement, and innovation tailored to regional needs. Collaboration with sales, product, and regulatory teams will be essential to delivering cohesive strategies.
As consumer health continues to intersect with lifestyle, technology, and data, the role of marketing leadership will remain pivotal. Nayak’s appointment reflects Kenvue’s recognition of this reality and its intent to invest in experienced leadership to guide its Asia Pacific marketing agenda.
The move adds to ongoing leadership changes across the consumer goods and health sectors, as companies adapt to evolving market conditions. For Kenvue, the appointment of a new regional CMO marks a step toward strengthening its marketing capabilities in a region that remains central to its growth ambitions.