AI agents are reshaping marketing budgets, shifting spend in real time across platforms and challenging the traditional role of CFOs and CMOs.
UiPath appoints Michael Atalla as Chief Marketing Officer to drive growth, strengthen AI-led automation strategy, and expand global enterprise engagement.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
Cart.com appoints Sam Bowman as Chief Marketing Officer after acquiring Amify, marking a strategic move to scale its global commerce solutions and strengthen brand leadership.
Mobiquity launches CMONE, an agentic AI marketing platform to automate campaigns, improve ROI, and ensure data security across channels.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
CFOs demand data-driven ROI from CMOs as marketing budgets shrink. Learn how AI, metrics, and shared KPIs are reshaping CMO-CFO alignment.
MakeMyTrip now spends 20–25% of its marketing budget on MarTech, with a strong push toward AI-led personalization and conversational booking, reveals CMO Raj Rishi Singh.
As Indian companies ramp up their digital transformation efforts, CMOs are faced with the challenge of navigating an increasingly complex MarTech ecosystem,
