From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.
AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.
CMOs are shifting budgets from flashy AI to invisible tools like decision engines, orchestration, and predictive models that quietly deliver real marketing ROI.
Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific, strengthening its regional marketing leadership.
What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.
As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.
As AI accelerates content creation, brands are moving from static PDF brand books to AI-powered guardrails that enforce identity, tone and design in real time across platforms.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
AI is reshaping the balance of power between CMOs and CTOs, forcing marketing and technology leaders to share ownership of data, budgets and AI-driven growth strategies.
India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.
EaseMyTrip names industry veteran Manmeet Ahluwalia as CMO to strengthen brand strategy, customer engagement and global growth.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.
As AI drives marketing efficiency, experts warn against losing the human touch. Learn how top CMOs balance automation with empathy, creativity, and authenticity in 2025’s AI-powered marketing era.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
Dentsu’s new report shows CMOs split on AI in marketing. While adoption is high, leaders stress empathy, creativity, and authenticity as vital to brand success.
CMO Council launches an AI marketing readiness tool to help leaders evaluate preparedness, benchmark progress, and align strategies for AI-powered customer engagement.
AI agents are reshaping marketing budgets, shifting spend in real time across platforms and challenging the traditional role of CFOs and CMOs.
UiPath appoints Michael Atalla as Chief Marketing Officer to drive growth, strengthen AI-led automation strategy, and expand global enterprise engagement.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
Cart.com appoints Sam Bowman as Chief Marketing Officer after acquiring Amify, marking a strategic move to scale its global commerce solutions and strengthen brand leadership.
Mobiquity launches CMONE, an agentic AI marketing platform to automate campaigns, improve ROI, and ensure data security across channels.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
CFOs demand data-driven ROI from CMOs as marketing budgets shrink. Learn how AI, metrics, and shared KPIs are reshaping CMO-CFO alignment.
MakeMyTrip now spends 20–25% of its marketing budget on MarTech, with a strong push toward AI-led personalization and conversational booking, reveals CMO Raj Rishi Singh.
As Indian companies ramp up their digital transformation efforts, CMOs are faced with the challenge of navigating an increasingly complex MarTech ecosystem,
