New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
Publicis will acquire data company LiveRamp for $2.2 billion as the advertising giant accelerates its AI-driven marketing strategy.
Osaurus is bringing local and cloud AI models to Mac users through a unified platform designed for flexible AI workflows.
Former Google CEO Eric Schmidt faced backlash during a university event as concerns around AI’s impact on jobs continue growing.
Nectar Social has raised $30 million to expand its AI-powered marketing platform focused on automation, analytics and audience engagement.
Nokia has appointed new leadership for its mobile infrastructure business as AI-related demand continues rising across telecom networks.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
IBM has launched an infrastructure innovation centre in India to support AI development, enterprise technology and digital transformation.
ChatGPT can now connect to bank accounts and access transaction data as AI assistants expand into personal finance services.
Ogilvy India and Google have launched an AI-powered creative studio aimed at accelerating content production and marketing innovation.
AI is rapidly transforming travel planning, discovery and customer support as travelers increasingly rely on conversational tools and smart recommendations.
