Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
Fractal Analytics reported a 17% rise in Q4 revenue while net profit more than doubled amid growing enterprise demand for AI solutions.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Gartner warns that weak semantic foundations in AI systems could increase costs, hallucinations and governance risks for enterprises.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
KPMG launches an internal dashboard to track employee AI usage, focusing on governance, productivity, and responsible adoption.
Delhi government is exploring partnerships with AI startups to enhance governance and improve delivery of public services across key sectors.
Formula One is integrating AI across race strategy, car performance, and fan engagement, reshaping the sport through data-driven innovation.
AI mobile marketing is reshaping user acquisition, engagement, and retention, helping brands make smarter, data-driven decisions across the mobile ecosystem.
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
Air India is leveraging AI to improve operational efficiency, reduce costs and enhance revenue generation across its aviation network.
AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.
AI is transforming healthcare marketing, but rising concerns around trust, data privacy, and ethics are reshaping how brands balance precision with credibility.
Bain & Company appoints Gurpur Sibia as India head of AI practice to drive enterprise AI adoption and digital transformation strategies.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.
From autonomous marketing systems to predictive measurement, here are five key MarTech trends reshaping how CMOs drive growth, efficiency, and real-time decision-making in 2026.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
AI is improving digital marketing performance in 2026, but its biggest gains are coming from automation, decisioning, and data workflows rather than creative output.
CMOs are moving beyond dashboards to AI-driven decision engines as marketing analytics shifts from reporting performance to recommending and automating strategic actions.
LG CNS and Palantir have formed a partnership to develop AI and data platform solutions for enterprises, aiming to accelerate digital transformation across industries.
AI is transforming India’s gaming industry, powering personalised gameplay, faster development, smarter monetisation, and adaptive experiences beyond graphics and hardware advancements.
Google Cloud and Liberty Global have entered a five-year partnership to deploy AI, data and cloud technologies across Liberty Global’s operations and services.
Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.
HDFC Bank appoints Srajan Tiwari as Senior Vice President to strengthen investment analytics and data driven decision making capabilities.
The Delhi government plans to deploy an AI enabled pollution control system with IIT Kanpur to improve monitoring, forecasting and data driven action.
Cautio has acquired two-wheeler safety startup Bytes to expand its AI-driven road safety platform and deepen focus on accident prevention and rider safety.
HCLSoftware has expanded its AI and data analytics capabilities with the acquisition of Wobby.ai and Jaspersoft, reinforcing its enterprise data and intelligence strategy.
Accenture and Snowflake launch a new business group to help enterprises scale AI and modernise data platforms through integrated cloud and consulting capabilities.
Zerodha invests 5 million dollars in Tijori to support the expansion of its AI driven market intelligence and analytics platform.
AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
Fractal Analytics secures SEBI approval to launch India’s first AI focused IPO, marking a milestone for the country’s enterprise AI and analytics sector.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
Accenture has invested in Alembic to strengthen its causal AI capabilities and advance data-driven marketing measurement for global enterprises.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
AI is reshaping lead generation in 2025 as Indian marketers focus on intent-led strategies, using predictive models, personalisation and human oversight to drive precision and trust.
AI and digital marketing are transforming India’s $60B fashion industry, driving personalization, smarter supply chains, and data-led creativity.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.
Marketers are shifting to smarter, AI-driven demand generation strategies as budgets tighten, focusing on efficiency, personalization, and measurable impact across channels.
Elite Marketing Projects launches AI-driven marketing strategies designed to enhance personalization, efficiency, and business growth across industries.
AsiaPac introduces four AI-powered SaaS platforms designed to transform omnichannel marketing across Asia, enabling real-time insights, automation, and personalized engagement.
YouScan launches Insights Copilot, an AI tool designed to simplify social data analysis and support marketers with faster, clearer decision-making.
Tiger Analytics collaborates with AWS to deliver scalable generative AI solutions, helping enterprises accelerate adoption and unlock new business value.
ConnectMind AI unveils a strategy platform powered by synthetic consumers, offering marketers new tools for consumer insights and data-driven decision-making.
