Kerala deploys AI-based PRISM at Thiruvananthapuram Central Jail to monitor inmate behaviour, contraband smuggling and potential escape attempts.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Rajasthan Royals is using AI across IPL auctions, match analytics, scouting, marketing and ticketing as it expands its data-led approach to cricket operations.
Delhi Police has deployed over 1,000 CCTV cameras linked to AI video analytics around the Red Fort as part of heightened Independence Day security.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.
JLL has opened a new Global Capability Centre in Hyderabad and plans to expand its workforce to 1,600 as it strengthens global technology and business operations.
Tata AIA Life Insurance has appointed Kamlesh Jobanputra as Chief Technology Officer to strengthen digital transformation, AI adoption and enterprise technology leadership.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Dabur has partnered with Accenture to accelerate AI-led business reinvention by embedding artificial intelligence across operations, data, cloud and enterprise processes.
Hyderabad has deployed an AI-powered crowd management system during Bonalu to monitor crowd density, improve safety and strengthen real-time emergency response.
Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
S&P Global will acquire datacenterHawk to strengthen AI infrastructure, data center and power market intelligence for global investors and enterprises.
Google says AI Search sends billions of website clicks every week, but publishers continue to seek clearer reporting and transparency on AI-generated search traffic.
WPP Media has partnered with Kily to integrate AI-powered commerce capabilities into WPP Open, helping brands automate ecommerce and quick commerce operations in India.
Andhra Pradesh has launched an AI-powered urban flood forecasting platform, with Vijayawada becoming the first city to use predictive technology for disaster preparedness.
Aperam has opened a Global Capability Centre in Hyderabad to strengthen digital transformation, engineering, analytics and enterprise technology capabilities.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
Trailytics AI has appointed former Nestlé India executive Chandan Mukherji to its advisory board as it expands AI-powered analytics and consumer intelligence offerings.
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
TVH has expanded its India Global Capability Centre to strengthen AI, digital engineering, cloud technologies and enterprise innovation.
Chennai is introducing an AI powered Intelligent Transport System to improve traffic management, road safety and real time urban mobility.
Nestlé has launched a new Global Capability Centre in Hyderabad through Nestlé Business Services to strengthen AI, analytics and digital business operations.
Marriott International has appointed Shivanku Misra as Managing Vice President of Data, AI and Emerging Technologies to strengthen its digital transformation strategy.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
Meta has appointed Chief Data Officer Alex Schultz bringing the company's marketing and data leadership under one executive.
Merck has opened a new Global Capability Centre in Bengaluru to support global healthcare, life sciences, technology and enterprise operations.
Nationwide has launched a Global Capability Centre in Hyderabad to support AI, engineering, data and digital transformation initiatives globally.
India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.
Cognizant says its AI platform analyzed employee-client interactions and helped generate over $200 million in new business opportunities.
Deece has launched an AI-powered platform designed to help enterprises simplify data management, analytics and business decision-making.
LatentView has appointed Kamal Sharma and Puneet Talwar to its Advisory Council to support GCC-led digital transformation initiatives.
AI and real-time data are helping women leaders reshape industrial marketing through faster decision-making, customer insights and technology-driven growth.
Infosys and Roland-Garros have extended their partnership through 2031 to expand AI-powered digital fan engagement experiences.
ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.
NeuroRank has launched a patent-pending AI visibility platform aimed at helping brands monitor generative search visibility and governance globally.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
Hitachi is expanding industrial AI systems for mission-critical infrastructure as enterprises accelerate automation and predictive operations.
Google Analytics has added an AI assistant to improve channel grouping, reporting and campaign performance analysis for marketers.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
Fractal Analytics reported a 17% rise in Q4 revenue while net profit more than doubled amid growing enterprise demand for AI solutions.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Gartner warns that weak semantic foundations in AI systems could increase costs, hallucinations and governance risks for enterprises.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
KPMG launches an internal dashboard to track employee AI usage, focusing on governance, productivity, and responsible adoption.
