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Cloudflare Global Outage Disrupts Major Platforms Including ChatGPT and X

  Cloudflare Global Outage Disrupts Major Platforms Including ChatGPT and X

  • by Martech Desk
  • 3 days ago

A major outage at Cloudflare disrupted services across many leading platforms including ChatGPT, X and Spotify, highlighting the dependency on key internet infrastructure.

Why FX Marketers Need More Than Chatbots In The Age Of AI

  Why FX Marketers Need More Than Chatbots In The Age Of AI

  • by Anupama Mitra
  • 4 days ago

AI in FX is evolving from basic chatbots to smart doers that drive acquisition, personalisation, compliance-safe automation and better customer outcomes.

Martech

  Martech Magic: How Coca-Cola, Netflix and Others Are Turning Data into Dollars

  • by Brij Pahwa
  • 4 days ago

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales

Global Software Leaders Accelerate AI Acquisitions in Israel

  Global Software Leaders Accelerate AI Acquisitions in Israel

  • by Martech Desk
  • 5 days ago

Salesforce, Figma and HubSpot acquire early-stage Israeli AI startups to expand enterprise search, marketing AI and creative tech capabilities.

AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  • by Anupama Mitra
  • 6 days ago

AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.

Firefox Introduces AI Window With Focus on User Control and Privacy

  Firefox Introduces AI Window With Focus on User Control and Privacy

  • by Martech Desk
  • 6 days ago

Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.

Vamsi Murthy, Senior Director and Head of Marketing, Netflix India

  Vamsi Murthy Joins Netflix as Senior Director and Head of Marketing for India

  • by Martech Desk
  • 1 week ago

Netflix appoints Vamsi Murthy as Senior Director and Head of Marketing for India to strengthen its brand and audience strategy in the region.

ChatGPT vs Perplexity: The New AI Browser Battle for Everyday Search

  ChatGPT vs Perplexity: The New AI Browser Battle for Everyday Search

  • by Brij Pahwa
  • 1 week ago

ChatGPT excels in creative, conversational tasks, while Perplexity delivers fast, citation-backed answers. Together, they are reshaping how users search and verify information.

Clicks To Keys: How Martech Is Rewiring India’s Real Estate and Auto Journeys

  Clicks To Keys: How Martech Is Rewiring India’s Real Estate and Auto Journeys

  • by Anupama Mitra
  • 1 week ago

Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.

From CRM to CXM: How AI Is Creating Continuous Experience Loops

  From CRM to CXM: How AI Is Creating Continuous Experience Loops

  • by Anupama Mitra
  • 1 week ago

AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.

How Multimodal AI is Redefining the Future of Customer Engagement

  How Multimodal AI is Redefining the Future of Customer Engagement

  • by Anupama Mitra
  • 1 week ago

Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.

New Age of Search: Why Marketers Must Master AI Browsers Like ChatGPT and Perplexity

  New Age of Search: Why Marketers Must Master AI Browsers Like ChatGPT and Perplexity

  • by Anupama Mitra
  • 1 week ago

AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.

Apoorv Pandey, Chief Marketing Officer, OLX India

  Apoorv Pandey Returns to OLX India as Chief Marketing Officer

  • by Martech Desk
  • 1 week ago

Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.

Hexaware acquires Cybersolve for $66 million to boost AI-led cybersecurity capabilities

  Hexaware acquires Cybersolve for $66 million to boost AI-led cybersecurity capabilities

  • by Martech Desk
  • 1 week ago

Hexaware Technologies acquires US-based Cybersolve for $66 million to expand its AI-driven cybersecurity and cloud solutions portfolio.

Microsoft announces $15.2 billion Investment to Strengthen UAE’s AI Ecosystem

  Microsoft announces $15.2 billion Investment to Strengthen UAE’s AI Ecosystem

  • by Martech Desk
  • 1 week ago

Microsoft to invest $15.2 billion in UAE to build AI infrastructure, boost cloud capacity, and expand regional innovation partnerships.

Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  • by Martech Desk
  • 1 week ago

Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.

BMW partners with Amazon to integrate Alexa-powered AI voice assistant in new vehicles

  BMW partners with Amazon to integrate Alexa-powered AI voice assistant in new vehicles

  • by Martech Desk
  • Nov 9, 2025

BMW to launch next-generation in-car AI powered by Amazon Alexa, enhancing voice control, personalization, and driver experience.

The Five MarTech Shifts That Will Define the Next Decade

  The Five MarTech Shifts That Will Define the Next Decade

  • by Brij Pahwa
  • Nov 9, 2025

The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.

Here’s What Global Experts Have To Say About The Future of Martech & AI

  Here’s What Global Experts Have To Say About The Future of Martech & AI

  • by Brij Pahwa
  • Nov 3, 2025

Global marketing leaders predict AI will redefine martech—transforming personalization, creativity, and strategy, while making adaptability and AI literacy essential for the next era of marketing.

Perplexity and Getty Images Sign Multi-Year Licensing Deal for AI Search Capabilities

  Perplexity and Getty Images Sign Multi-Year Licensing Deal for AI Search Capabilities

  • by Martech Desk
  • Nov 3, 2025

Perplexity partners with Getty Images in a multi-year deal to enhance AI-powered search with licensed visual content and responsible data use.

Persistent Systems Launches AI Experience Transformation Studio in Pune

  Persistent Systems Launches AI Experience Transformation Studio in Pune

  • by Martech Desk
  • Nov 1, 2025

Persistent Systems opens its AI Experience Transformation Studio in Pune to drive enterprise innovation and immersive client solutions.

Adani Airports Introduces Agentic AI System to Enhance Passenger Experience

  Adani Airports Introduces Agentic AI System to Enhance Passenger Experience

  • by Martech Desk
  • Oct 31, 2025

Adani Airports launches an AI-driven concierge system using agentic intelligence to personalize passenger journeys and streamline airport services across terminals.

Gen Z Is Making AI A Daily Habit And B2B Buying Just Entered The Generative Era

  Gen Z Is Making AI A Daily Habit And B2B Buying Just Entered The Generative Era

  • by Brij Pahwa
  • Oct 30, 2025

Gen Z’s AI habits are transforming the B2B landscape. As AI-driven discovery and hybrid buying rise, vendors must sell the way Gen Z works — fast and human.

Adobe Expands Firefly Platform with New AI Tools for Audio, Video and Imaging

  Adobe Expands Firefly Platform with New AI Tools for Audio, Video and Imaging

  • by Martech Desk
  • Oct 30, 2025

Adobe enhances its Firefly AI platform with new tools for audio, video, and imaging creation, expanding generative capabilities across its creative suite.

Elon Musk’s xAI Launches Grokipedia, an AI-Powered Knowledge Platform

  Elon Musk’s xAI Launches Grokipedia, an AI-Powered Knowledge Platform

  • by Martech Desk
  • Oct 29, 2025

Elon Musk’s xAI unveils Grokipedia, an AI-driven encyclopedia aiming to provide factual, real-time knowledge with fewer biases than traditional platforms.

AI Adoption Accelerates in Luxury Customer Experience Market

  AI Adoption Accelerates in Luxury Customer Experience Market as Global Demand Surges

  • by Martech Desk
  • Oct 28, 2025

The global AI in luxury customer experience market is expanding rapidly as brands like IBM, Salesforce, and Microsoft lead innovations in personalized, high-end digital engagement.

Top Chrome Extensions Enabling Agentic AI for Smarter Workflows

  Top Chrome Extensions Enabling Agentic AI for Smarter Workflows and Automation

  • by Martech Desk
  • Oct 24, 2025

From task automation to contextual reasoning, these Chrome extensions are enhancing agentic AI capabilities for professionals and developers worldwide.

Will AI Kill Market Research or Make It Smarter? India’s Insights Industry Weighs In

  Will AI Kill Market Research or Make It Smarter? India’s Insights Industry Weighs In

  • by Anupama Mitra
  • Oct 24, 2025

AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.

OpenAI Launches Atlas, a ChatGPT-Powered Browser to Compete with Chrome and Comet

  OpenAI Launches Atlas, a ChatGPT-Powered Browser to Compete with Chrome and Comet

  • by Martech Desk
  • Oct 23, 2025

OpenAI introduces Atlas, an AI-powered web browser built on ChatGPT to enhance personalized search, summarization, and contextual browsing experiences.

WEF launches AI Playbooks for SMEs & Agriculture, plus AI Sandbox White Paper for India

  WEF Launches ‘AI Playbooks for SMEs & Agriculture’ and AI Sandbox White Paper

  • by Martech Desk
  • Oct 22, 2025

World Economic Forum India unveils AI Playbooks for SMEs & Agriculture and an AI Sandbox White Paper to accelerate responsible AI adoption across sectors.

AWS Outage Disrupts Global Apps Including Canva, Snapchat, and Perplexity AI

  AWS Outage Disrupts Global Apps Including Canva, Snapchat, and Perplexity AI

  • by Martech Desk
  • Oct 21, 2025

A major AWS outage disrupted global apps and services including Canva, Snapchat, Perplexity AI, and Robinhood, highlighting growing concerns over cloud dependency and infrastructure resilience.

Perplexity AI Becomes Top-Ranked App, Surpasses ChatGPT and Gemini on App Stores

  Perplexity AI Becomes Top-Ranked App, Surpasses ChatGPT and Gemini on App Stores

  • by Martech Desk
  • Oct 21, 2025

Perplexity AI tops Google Play and Apple App Store charts, surpassing ChatGPT and Gemini, marking a major milestone for AI-driven search and discovery tools.

Cloudflare Partners with Visa, Mastercard and American Express for AI-Powered Shopping

  Cloudflare Partners with Visa, Mastercard and American Express for AI-Powered Shopping

  • by Martech Desk
  • Oct 17, 2025

Cloudflare teams up with Visa, Mastercard, and American Express to develop secure AI agent protocols for the next generation of digital commerce.

Nvidia, Microsoft, BlackRock and xAI Join Forces in $40 Billion Global Data Center Deal

  Nvidia, Microsoft, BlackRock and xAI Join Forces in $40 Billion Global Data Center Deal

  • by Martech Desk
  • Oct 17, 2025

Nvidia, Microsoft, BlackRock and Elon Musk’s xAI collaborate on a $40 billion acquisition to build the world’s largest AI data center network.

Agora and Exotel Partner to Power Real-Time AI Voice Bots for Enterprises

  Agora and Exotel Partner to Power Real-Time AI Voice Bots for Enterprises

  • by Martech Desk
  • Oct 16, 2025

Agora teams up with Exotel to integrate real-time AI voice bots into enterprise communication, enhancing customer engagement through intelligent automation.

Infosys Launches AI-Driven Customer Experience Suite for Salesforce for Agentic Adoption

  Infosys Launches AI-Driven Customer Experience Suite for Salesforce for Agentic Adoption

  • by Martech Desk
  • Oct 15, 2025

Infosys unveils AI-powered Customer Experience Suite for Salesforce to enhance marketing, sales, and service operations through intelligent automation and personalization.

Adani and Google Partner to Build India's Largest Data Centre Campus in Visakhapatnam

  Adani and Google Partner to Build India's Largest Data Centre Campus in Visakhapatnam

  • by Martech Desk
  • Oct 14, 2025

Adani and Google to co-develop India’s largest AI data centre in Visakhapatnam with USD 15B investment, boosting green energy infrastructure and AI innovation.

OpenAI Partners with Broadcom to Build 10-Gigawatt AI Chip Infrastructure

  OpenAI Partners with Broadcom to Build 10-Gigawatt AI Chip Infrastructure

  • by Martech Desk
  • Oct 14, 2025

OpenAI teams up with Broadcom to develop 10 gigawatts of in-house AI accelerators, marking a major move toward self-reliant chip infrastructure for next-generation AI models.

Singapore’s xCoffee Unveils AI-Powered Robotic Beverage Machines for Smarter Café

  Singapore’s xCoffee Unveils AI-Powered Robotic Beverage Machines for Smarter Café

  • by Martech Desk
  • Oct 14, 2025

Singapore-based xCoffee introduces AI-powered robotic beverage machines to redefine café automation and enhance customer experience across Asia.

NTT Data and AWS Partner to Launch AI-Powered Contact Center Solutions Globally

  NTT Data and AWS Partner to Launch AI-Powered Contact Center Solutions Globally

  • by Martech Desk
  • Oct 9, 2025

NTT Data partners with AWS to deliver AI-powered contact center solutions worldwide, enhancing customer engagement with scalable, cloud-native technology.

Vivek Sanghi (Left), Jitender Malik (Centre),  Vishal Singhani (Right)

  HashStudioz Technologies Acquires Maxify for to Accelerate AI-led Salesforce & SaaS

  • by Martech Desk
  • Oct 8, 2025

HashStudioz acquires majority stake in Maxify to drive AI-led Salesforce and SaaS innovation, expanding digital transformation across aviation, travel, banking, fintech, and media.

Zen Media Introduces Prompt Discovery Index to Redefine Keyword Research with AI

  Zen Media Introduces Prompt Discovery Index to Redefine Keyword Research with AI

  • by Martech Desk
  • Oct 8, 2025

Zen Media launches Prompt Discovery Index, an AI-native tool designed to replace keyword research and help marketers optimize campaigns with generative prompts.

Aurora Mobile Expands to Japan

  Aurora Mobile Expands to Japan with AI-Powered Marketing and Customer Engagement Solutions

  • by Martech Desk
  • Oct 7, 2025

Aurora Mobile enters Japan with advanced AI and omnichannel marketing solutions to strengthen enterprise customer engagement and expand its global footprint.

Oracle Launches AI Agents to Support Marketing, Sales and Service Leaders

  Oracle Launches AI Agents to Support Marketing, Sales and Service Leaders

  • by Martech Desk
  • Oct 7, 2025

Oracle introduces AI agents in Fusion Cloud to help marketing, sales and service teams improve efficiency, unlock revenue and enhance customer experience.

Hivve.io Launches Marketplace to Connect Businesses

  Hivve.io Launches Marketplace to Connect Businesses with Verified AI Experts

  • by Martech Desk
  • Oct 6, 2025

Hivve.io introduces a marketplace connecting companies with verified AI experts, aiming to simplify enterprise adoption and ensure trust in AI-driven business solutions.

Perplexity AI Acquires Visual Electric Team

  Perplexity AI Acquires Visual Electric Team to Strengthen Push into AI Agents

  • by Martech Desk
  • Oct 3, 2025

Perplexity AI acquires Sequoia-backed Visual Electric team to strengthen its AI agents push, adding design expertise to expand beyond search into creative and visual intelligence.

AI and the Empathy Gap: Finding the Balance between AI and Human

  AI and the Empathy Gap: Finding the Balance between AI and Human First Customer Experience

  • by Martech Desk
  • Oct 2, 2025

Verizon’s CX Annual Insights report finds 88% of consumers prefer human-led service over AI, with frustrations around hand-offs and personalization gaps. The future of CX lies in AI-human balance.

Marketers Show Confidence in Martech Despite Underused Capabilities

  Marketers Show Confidence in Martech Despite Underused Capabilities: CMO Council Report

  • by Martech Desk
  • Oct 1, 2025

CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.

Sprinklr Expands AI Capabilities

  Sprinklr Expands AI Capabilities to Power Customer Engagement and Marketing

  • by Martech Desk
  • Sep 30, 2025

Sprinklr introduces AI agents across marketing, customer service, and CCaaS to enhance efficiency, personalization, and enterprise customer engagement.

Google Rolls Out AI-Powered Live Search in the US for Real-Time Queries

  Google Rolls Out AI-Powered Live Search in the US for Real-Time Queries

  • by Martech Desk
  • Sep 29, 2025

Google launches AI-powered live search in the US, enabling real-time video and audio query responses to enhance user experience.

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