AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
AI-first smartphones are reshaping the mobile industry through on-device intelligence, contextual assistants, and generative AI-powered user experiences.
Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.
Amazon has introduced an Alexa feature that can generate AI-powered podcast episodes using conversational and automated content tools.
AI is rapidly transforming travel planning, discovery and customer support as travelers increasingly rely on conversational tools and smart recommendations.
Amazon is continuing layoffs while expanding AI investments and strengthening its technology and business operations in India.
Netflix is reportedly developing an AI-focused studio initiative aimed at supporting short-form content production and digital storytelling.
OpenAI is preparing to bring Codex to smartphones as AI coding assistants continue expanding across devices and developer workflows.
Amazon has integrated Alexa into its shopping search bar as the company expands AI-driven commerce and conversational shopping features.
MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.
LTM has launched BlueVerse Max, an AI-driven marketing platform built on Salesforce to support automation and customer engagement.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Axis Bank has launched AI-powered compliance solutions for current account customers to simplify regulatory processes.
Mahindra has deployed AI voice agents for the XUV 7XO launch as brands accelerate adoption of conversational AI systems.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
Bharat Forge is expanding into defence manufacturing and AI-linked data centre infrastructure to drive future business growth.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
Adobe Express launches ‘Jhatphat Fatafat’ campaign with Sunil Grover, offering free premium access to Airtel users during cricket season.
Grok AI may soon power voice interactions in Apple CarPlay, signalling a shift towards advanced conversational AI in connected vehicles.
An Oxford study finds that AI models with higher “temperature” settings tend to produce more errors, highlighting a trade off between creativity and accuracy.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
Google has started building an AI hub in India as part of its $15 billion investment strategy to expand technology capabilities.
Apple is reportedly planning to introduce an AI-powered Siri mode for the iPhone camera as part of its upcoming iOS 27 update.
EisnerAmper plans to increase its India GCC workforce by 10 percent over three years to support global growth.
Amazon is testing an AI-powered audio Q&A feature on product pages to improve shopping experience and product discovery.
The Standard has launched a GCC in Bengaluru to strengthen AI, cloud and digital capabilities as part of its India expansion strategy.
YouTube is testing an AI-powered search feature with guided answers and video results to improve content discovery.
SA Technologies has enabled Axiado Corporation’s India GCC launch, supporting its global expansion and innovation strategy.
Mahindra Group has appointed Shuchi Suri as Executive Vice President to lead its Mahindra Experiences vertical.
Salesforce plans to hire 1,000 graduates and interns as it strengthens its AI capabilities and invests in future talent.
OpenAI has appointed Emmanuel Marill to lead its EMEA expansion as it strengthens its global enterprise strategy.
Xactly and ServiceNow have launched agent-to-agent AI integration to automate and optimise revenue operations.
OpenAI has appointed Nitin Bawankule as head of enterprise sales for India to strengthen its business expansion.
Coforge has launched AI platforms VoyagerAI and FlightFlexAI to improve airline customer experience and operational efficiency.
Adobe introduces CX Enterprise, a new platform aimed at unifying customer experience, data, and workflows across organisations.
Dropbox expands its ChatGPT integration with new AI-powered workplace tools aimed at improving productivity and streamlining workflows.
Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
Acko has initiated layoffs and seen its CMO exit as the company restructures ahead of a potential IPO.
Google has introduced a side-by-side AI Mode in Search, allowing users to view AI responses alongside traditional web results.
Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
American Express plans to acquire AI startup Hyper to strengthen its expense management and enterprise financial solutions.
Google has rolled out AI Max for Search globally and plans to phase out legacy ad tools as it shifts toward AI-driven campaign automation.
Gupshup has launched SuperAgent, an AI platform designed to enable autonomous, scalable customer conversations across channels.
Google has launched AI-powered NEET practice tests on Gemini, expanding its role in education and exam preparation.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
The government has launched a new portal to help Indian tech MSMEs explore opportunities and expand into the US market.
Google is testing an AI-powered mode in India that enables users to make restaurant reservations through an automated, conversational interface.
Contextual commerce is reshaping B2B buying, with marketplaces emerging as the primary destination for discovery, evaluation, and transaction.
ChatGPT launches a $100 Pro plan with Codex integration, targeting advanced users and developers with enhanced capabilities.
