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Abdul Nasir Shaikh, Chief Experience Officer and A&Co.’s Founder

  Beyond the Price Tag: How Personalisation Shapes the Luxury Customer Experience

  • by Nicole Fernandes
  • 2 days ago

A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.

AI Marketing

  AI Is Making Marketing Faster. But Are Brands Actually Getting Better Results?

  • by Anupama Mitra
  • 2 days ago

AI is making marketing faster, but is it delivering better results? Research reveals gaps in creativity, personalisation, customer experience and measurable ROI.

Soket AI Launches Open-Source LOOP

  Soket AI Launches Open-Source LOOP for Long-Running AI Agents

  • by Martech Desk
  • 3 days ago

Soket AI has launched LOOP, an open-source Rust-based harness designed to let AI agents run for hours, days or weeks while retaining context and using multiple tools.

Rohit Prasad, CEO, Boston Dynamics

  Boston Dynamics Names Former Amazon AI Leader Rohit Prasad as CEO

  • by Martech Desk
  • 3 days ago

Boston Dynamics has named former Amazon AI leader Rohit Prasad as CEO to lead its Physical AI strategy and expand AI-powered robots across industries.

HCLTech Opens AI Centre of Excellence

  HCLTech Opens AI Centre of Excellence at New South Africa Headquarters

  • by Martech Desk
  • 3 days ago

HCLTech has opened a new Johannesburg headquarters with an AI Centre of Excellence to support enterprise AI adoption and technology talent in South Africa.

Nandini Malhotra, Café & CX Lead, BEANLY

  Can a Cup of Coffee Turn Customer Curiosity Into Long-Term Loyalty?

  • by Nicole Fernandes
  • 3 days ago

BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.

ChatGPT

  ChatGPT Text Is Getting an Invisible AI Watermark in the EU

  • by Martech Desk
  • 4 days ago

OpenAI will add invisible textGrain watermarks to eligible ChatGPT and Codex text in the EU, allowing AI-generated content to be identified by specialised detectors.

Customer's Journey

  Customer's Journey: From ‘Will This Work for Me?’ to ‘Yes, I Can Count on Them’

  • by Nicole Fernandes
  • 4 days ago

CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.

Gaurav Srivastava, IndusInd General

  The Customer Is the Best CX Teacher, Says IndusInd General’s Gaurav Srivastava

  • by Nicole Fernandes
  • 4 days ago

IndusInd General Insurance’s Gaurav Srivastava discusses his career journey, customer-first CX, AI, self-service and the changing expectations of insurance customers.

Credgenics Launches Prix AI Voice Agents

  Credgenics Launches Prix AI Voice Agents Across 12 Indian Languages

  • by Martech Desk
  • 4 days ago

Credgenics has launched Prix AI, a voice AI platform trained on insights from over one billion collections conversations and supporting 12 Indian languages.

Adobe X ChatGPT

  Adobe Brings Customer Experience Data and Creative Tools Into ChatGPT

  • by Martech Desk
  • 4 days ago

Adobe is bringing customer experience intelligence and creative workflows into ChatGPT, connecting enterprise data, AI agents and Adobe Express.

Gnani AI

  Gnani AI Expands Ascent Voice AI Partner Programme to the Middle East

  • by Martech Desk
  • 4 days ago

Gnani AI has expanded its Ascent partner programme to the Middle East, bringing Voice AI, Agent Assist and speech analytics to GCC enterprises.

Mixpanel Launches Agent Intelligence

  Mixpanel Launches Agent Intelligence to Track AI Agent Behaviour

  • by Martech Desk
  • 5 days ago

Mixpanel has launched Agent Intelligence to help businesses track AI agent behaviour, task completion and interactions alongside human user and product analytics.

PewDiePie Unveils Ajax

  PewDiePie Unveils Ajax, a Local AI Model Built to Run on Home PCs

  • by Martech Desk
  • 6 days ago

PewDiePie has unveiled Ajax, a local AI model based on Qwen3.5-9B, after saying OpenAI suspended his account twice during its development.

Microsoft

  Microsoft Launches Three Real-Time AI Voice Models for Contact Centres

  • by Martech Desk
  • 1 week ago

Microsoft has launched three real-time AI speech models for transcription and voice generation, targeting contact centres, customer service and conversational agents.

DoorDash Opens First India Office

  DoorDash Opens First India Office, Plans 3,000-Plus Jobs in Hyderabad

  • by Martech Desk
  • 1 week ago

DoorDash has opened its first India office in Hyderabad with 500 professionals and plans to expand the workforce to more than 3,000 within two years.

Salesforce

  Salesforce Acquires Listen Labs to Bring AI Customer Research Into CRM

  • by Martech Desk
  • 1 week ago

Salesforce is acquiring Listen Labs, an AI customer research platform that automates interviews, analysis and simulations across more than 120 languages.

What builds Customer Loyalty?

  From First Purchase to Favourite Brand - What builds Customer Loyalty?

  • by Nicole Fernandes
  • 1 week ago

Customer loyalty is moving beyond points and discounts as brands focus on consistent experiences, personalisation, product quality, AI and easier customer journeys.

This is an AI-generated image.

  Trump Signs Executive Order Renaming AI ‘Super Intelligence’ Across US Government

  • by Martech Desk
  • 1 week ago

Trump has ordered US federal agencies to use “Super Intelligence” and “SI” instead of “Artificial Intelligence” and “AI” in official communications.

Adobe Partners With NHL

  Adobe Partners With NHL to Bring AI-Powered Personalisation to Hockey Fans

  • by Martech Desk
  • 1 week ago

Adobe has become the NHL’s Official Creative, Marketing and AI Partner, bringing GenStudio, Experience Platform and AI tools to fan engagement.

IBM x YOTTA

  IBM and Yotta Launch Sovereign Agentic AI Platform in India

  • by Martech Desk
  • 1 week ago

IBM and Yotta have launched a sovereign agentic AI platform in India, combining watsonx Orchestrate with Shakti Cloud to deploy and govern enterprise AI agents.

Girikon.AI’s GirikVoice

  Girikon.AI’s GirikVoice Crosses 100,000 AI-Powered Calls a Day

  • by Martech Desk
  • 1 week ago

Girikon.AI says GirikVoice now handles over 100,000 calls daily and can analyse up to one million minutes of enterprise voice conversations each day.

OpenAI

  OpenAI Launches New AI Learning Paths for Developers, Leaders and Educators

  • by Martech Desk
  • 1 week ago

OpenAI has expanded its Academy with free role-based AI courses for workers, developers, leaders, educators and college students.

TCS & IEM

  TCS, IEM Kolkata Join Hands for AI Research and Industry-Ready Skills

  • by Martech Desk
  • 1 week ago

TCS and IEM Kolkata have partnered to establish an AI-focused Centre of Excellence for applied learning, research, certifications and industry-led projects.

Dextr AI Secures $6.7 Million

  Dextr AI Secures $6.7 Million to Scale AI Agents for Hotels

  • by Martech Desk
  • Sep 27, 2026

Dextr AI has raised $6.7 million in seed funding led by Elevation Capital to expand its AI workforce platform for hotels and hospitality operators.

Zifo

  Zifo’s AI Tool TLFGenix Automates a Key Part of Clinical Trial Reporting

  • by Martech Desk
  • Sep 26, 2026

Zifo’s AI-powered TLFGenix has been named runner-up in the 2026 CDISC AI Innovation Challenge for automating clinical trial tables, figures and listings.

Dr. Ankita Gupta, Chief Business Officer, Fidelitus GCC Nexus

  Fidelitus GCC Nexus Names Dr. Ankita Gupta Chief Business Officer

  • by Martech Desk
  • Sep 26, 2026

Fidelitus GCC Nexus appoints Dr. Ankita Gupta as Chief Business Officer to focus on business strategy, growth, go-to-market initiatives and market expansion.

Praxis Plans $1 Billion Tech Community in Uruguay

  Praxis Plans $1 Billion Tech Community in Uruguay, First Residents Expected in 2027

  • by Martech Desk
  • Sep 25, 2026

Sam Altman-backed Praxis plans to mobilise $1 billion for a technology-focused community in Uruguay, with its first residents expected in mid-2027.

Meta Launches 100-Gram VR Glasses

  Meta Launches 100-Gram VR Glasses With IMAX and Built-In AI

  • by Martech Desk
  • Sep 25, 2026

Meta has unveiled $1,299 VR Glasses featuring IMAX-certified viewing, Disney+ 3D content, Meta AI, immersive sports and Xbox Cloud Gaming.

Google Gemini 3.8

  Google’s New Gemini 3.8 Can Create Custom AI Voices From Simple Text Prompts

  • by Martech Desk
  • Sep 25, 2026

Google launches Gemini 3.8 Flash TTS and Flash-Lite TTS for custom AI voices, dubbing, podcasts and voice agents across more than 100 languages.

Chloe Tambe, Director of Marketing, AI Transformation, Extreme Networks

  Extreme Networks Appoints Chloe Tambe as Director of Marketing, AI Transformation

  • by Martech Desk
  • Sep 25, 2026

Chloe Tambe has joined Extreme Networks as Director of Marketing, AI Transformation, bringing experience across ServiceNow, Dell Technologies and VMware.

Martech

  The Evolving Canvas of MarTech

  • by Sanjay Trehan
  • Sep 21, 2026

Sanjay Trehan explores how AI, first-party data, hyper-personalisation and MarTech-AdTech convergence are reshaping modern customer experiences.

GPT-5.5

  OpenAI Is Retiring GPT-5.5 From ChatGPT and Codex on October 14

  • by Martech Desk
  • Sep 20, 2026

OpenAI will retire GPT-5.5 from ChatGPT, ChatGPT Work and Codex on October 14, while API access remains unaffected for now.

AI Watermarking May Change How AI Agents Use Tools

  AI Watermarking May Change How AI Agents Use Tools, Research Finds

  • by Martech Desk
  • Sep 20, 2026

A Lasso Security study finds that LLM watermarking can alter AI agent tool calls, arguments and refusal behaviour, raising questions for agent testing.

Google & UN

  UN Partners With Google to Make Global Data Ready for AI Agents

  • by Martech Desk
  • Sep 20, 2026

The UN and Google have launched the UN System Data Commons, giving AI agents direct access to authoritative global statistics through an AI-ready platform.

This is an AI-generated image.

  Vishal Sikka's AI Startup Hang Ten Raises $53 Million, Total Funding Hits $85 Million

  • by Martech Desk
  • Sep 18, 2026

Hang Ten Systems, founded by former Infosys CEO Vishal Sikka, has raised another $53 million, taking total funding to $85 million as it scales enterprise AI services.

Mistral AI Partners With Mozilla

  Mistral AI Partners With Mozilla to Power Firefox Smart Window

  • by Martech Desk
  • Sep 17, 2026

Mistral AI and Mozilla are bringing Mistral models to Firefox Smart Window, expanding private and multilingual AI-powered browsing across North America and Europe.

Is AI Becoming Better Than Google

  Is AI Becoming Better Than Google at Finding What Consumers Want?

  • by Anupama Mitra
  • Sep 17, 2026

AI assistants are reshaping how consumers research, compare and discover products, pushing marketers to think beyond search rankings and optimise for AI-generated answers.

Alexa

  Amazon Launches Alexa+ in India With Hindi and Hinglish Support

  • by Martech Desk
  • Sep 17, 2026

Amazon has launched Alexa+ in India with Hindi and Hinglish support, bringing generative AI conversations and task automation to Echo, Fire TV and mobile users.

IBM x NASA

  IBM, NASA Launch Open-Source AI Model to Help Scientists Study the Moon

  • by Martech Desk
  • Sep 17, 2026

IBM and NASA have released an open-source AI foundation model designed to analyse lunar data, map craters and volcanic features, and identify potential water ice.

'yuu-moji' Campaign

  yuu Launches AI-Powered 'yuu-moji' Campaign With dentsu Hong Kong

  • by Martech Desk
  • Sep 16, 2026

yuu and dentsu Hong Kong have launched yuu-moji, an AI-powered campaign that turns members' interests and everyday moments into personalised digital identities.

Sandhya Biswas, Chief Marketing and Customer Experience Officer, Orient Electric

  Orient Electric Names Sandhya Biswas Chief Marketing and Customer Experience Officer

  • by Martech Desk
  • Sep 16, 2026

Orient Electric has appointed Sandhya Biswas as Chief Marketing and Customer Experience Officer, bringing nearly 20 years of consumer and brand experience.

Xiaomi

  Xiaomi Launches 14kg Three-Drum Washing Machine With AI Controls

  • by Martech Desk
  • Sep 16, 2026

Xiaomi has launched a 14kg three-drum Mijia washing machine in China with MiMo-powered AI that creates personalised wash recommendations from voice or text.

This is an AI-generated image.

  Musk Says Grok 4.8's Training Stack Was Written by Humans, Not AI

  • by Martech Desk
  • Sep 16, 2026

Elon Musk says Grok 4.8 is being trained on an internally developed C/C++ stack written by humans, as the 2.5-trillion-parameter model prepares to enter RL.

Google Adds Agentic AI to Meridian

  Google Adds Agentic AI to Meridian to Improve Marketing Measurement

  • by Martech Desk
  • Sep 16, 2026

Google is upgrading Meridian with agentic AI, brand signals and GeoX to help marketers measure campaigns, audit data and improve marketing mix models.

Ruchika Malhan Varma, Chief Marketing and Customer Officer, Mahindra Manulife

  Mahindra Manulife Appoints Ruchika Malhan Varma as Chief Marketing and Customer Officer

  • by Martech Desk
  • Sep 16, 2026

Mahindra Manulife has appointed Ruchika Malhan Varma as CMCO to lead marketing, customer experience, digital growth, partnerships and AI enablement.

DialNexa

  DialNexa Analyses 1 Million AI Calls to Decode Voice AI Performance in India

  • by Martech Desk
  • Sep 15, 2026

DialNexa analysed over one million AI-assisted calls in India, finding that latency, retries, Hinglish support and conversation design can influence voice AI performance.

Adobe

  Adobe Expands AI MarTech Push as Marketing Technology Market Grows

  • by Martech Desk
  • Sep 14, 2026

Adobe is expanding AI across its marketing technology portfolio as brands increase adoption of generative and agentic AI for content, data and customer experience.

This is an AI-generated image.

  Xi Jinping Proposes BRICS Open-Source AI Zone at New Delhi Summit

  • by Martech Desk
  • Sep 14, 2026

China has proposed a BRICS AI Open Source Zone to support large language models, AI training and wider technology cooperation across member countries.

indexly

  Indexly Launches AI Marketing Stack for Agencies to Manage GEO and Search

  • by Martech Desk
  • Sep 12, 2026

Indexly has launched an AI marketing stack for agencies, combining AI search visibility, GEO, content creation, reporting and traffic attribution in one platform.

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