IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
MarTechAI Watchlist highlights seven AI tools reshaping search, CRM, creative production, customer engagement and AI visibility for modern marketers.
Naukri has launched an AI powered recruitment platform featuring AI REX to automate talent sourcing and deliver smarter hiring for recruiters and job seekers.
Discovr AI has appointed Shashank Veer as Executive Vice President, South, to drive regional growth, customer partnerships and enterprise AI expansion.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Meta says its next AI model has reached GPT-5.5 level on internal benchmarks as it accelerates investments in frontier AI and enterprise capabilities.
Puducherry has begun plans to establish an AI Centre of Excellence focused on healthcare, research, skilling and AI adoption under the IndiaAI Mission.
Veeam has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer to strengthen AI driven customer engagement and global marketing.
India's GCCs are becoming global AI hubs, with over 1,200 centres embedding AI and driving enterprise innovation, according to the Nasscom-Zinnov report.
Adobe has expanded its agentic AI ecosystem through new partnerships with WPP, Accenture, Omnicom and Stagwell to automate enterprise marketing workflows.
Google India and the Ministry of Tourism have partnered to use AI for improving destination discovery, multilingual tourism content and digital traveller engagement.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
Meta has appointed Chief Data Officer Alex Schultz bringing the company's marketing and data leadership under one executive.
Exotel has launched India's first fully agentic AI voice calling capability, enabling AI agents to independently manage customer calls and automate follow-up actions.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
SBI has launched AI-powered digital journeys, a new agentic AI assistant and enhanced YONO features to strengthen retail and business banking.
IIT ISM Dhanbad has partnered with AGI to develop AI powered technologies for mineral exploration, supporting faster mineral discovery and India's critical minerals strategy.
Kapture CX has raised $10 million to expand globally and strengthen its AI-powered CRM platform for enterprise customer experience.
Manago AI, formerly SALESmanago, has launched a new brand identity and agentic AI capabilities to help enterprises automate and personalise marketing.
NeevCloud has launched Agentic Studio, a platform that enables enterprises to build, test and deploy AI agents securely in sandbox environments.
South Korea has unveiled a major AI chip investment plan led by Samsung and SK Hynix to strengthen semiconductor leadership.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Tech Mahindra has partnered with Perplexity to help enterprises improve sales productivity through AI-powered search and conversational intelligence.
Elon Musk has teased Grok 4.5, claiming xAI's upcoming model delivers performance comparable with the industry's leading AI systems.
Asian AI startups are launching new frontier models as US export restrictions on Anthropic create fresh opportunities for regional AI providers.
Gnani.ai has launched Prisma v2.5, a speech-to-text model trained on Indic speech data to improve voice AI accuracy for Indian enterprises.
Target has signed a ₹1,250 crore office lease in Bengaluru, expanding its India GCC and reinforcing the city's leadership in global capability centre growth.
OpenAI has appointed former Uber India President Prabhjeet Singh as Managing Director for India to drive business growth, partnerships and AI adoption.
SiMa.ai and Mistral Solutions have partnered to develop an AI-powered drone platform that brings autonomous intelligence to edge deployments.
JustAI has raised $17 million in Series A funding to expand its AI-native marketing platform and accelerate autonomous marketing for enterprises.
Meta has launched its first self-branded AI smart glasses, expanding its wearable strategy with a more affordable entry into the growing AI eyewear market.
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Wipro and Palo Alto Networks have expanded their partnership to offer AI-driven managed detection and response services for enterprises.
Axis Bank has appointed Namrata Dubashi as Artificial Intelligence Officer, strengthening its focus on AI-led innovation and digital banking.
India ranks 13th in the QS World Future Skills Index 2027, showcasing AI readiness while highlighting persistent workforce and skills challenges.
Google is launching a 12-week AI startup incubator for former employees building new ventures in artificial intelligence.
Gap is expanding its AI strategy through partnerships with Google Cloud, Zeta and Publicis Sapient to modernise retail operations and marketing.
Blue Cloud Softech is exploring AI opportunities linked to advanced computing, SpaceTech and next-generation digital infrastructure.
Shopee is partnering with OpenAI to integrate ChatGPT Shopping, bringing AI-powered product discovery and recommendations to users.
OpenAI is reportedly preparing GPT-5.6 models, with early reports pointing to stronger coding, larger context and possible voice upgrades.
Hexaware Technologies has appointed cybersecurity veteran Sunil Varkey as EVP and CISO to lead enterprise security and risk strategy.
Anthropic has opened a Seoul office and announced new partnerships to strengthen its presence in South Korea's rapidly growing AI ecosystem.
GRM Foodkraft has appointed Dixit Verma as SVP – Revenue & Growth to lead commercial strategy and accelerate growth across online and offline channels.
Respond.io has raised $62.5 million to expand its AI-powered customer messaging platform and pursue acquisitions in North America and Europe.
ChatGPT's market share has fallen below 50% for the first time, signaling intensifying competition in the rapidly growing AI assistant market.
Wipro has launched a Bengaluru-based AI Centre of Excellence for Anthropic's Claude and plans to train 10,000 employees in enterprise AI.
AI startups are flooding the martech sector, but growing competition, valuation concerns and ROI pressures are testing which companies can deliver lasting value.
SpaceX has signed a reported $60 billion deal with Cursor, highlighting growing enterprise demand for AI-powered coding and software development tools.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
