Consumers are increasingly using ChatGPT and AI assistants for product research, creating a new trust challenge for advertisers and brands.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
ChatGPT's market share has fallen below 50% for the first time, signaling intensifying competition in the rapidly growing AI assistant market.
SpaceX has signed a reported $60 billion deal with Cursor, highlighting growing enterprise demand for AI-powered coding and software development tools.
Apple is reportedly exploring a premium subscription model for advanced Siri AI features as it looks to monetize next-generation artificial intelligence services.
Equal AI has raised $30 million to expand its AI-powered call assistant that screens unknown calls, tackles spam and helps users manage phone conversations.
Suvan Ventures has made a strategic investment in ASPR AI to accelerate growth of its agentic sales execution platform and expand enterprise deployments globally.
Anthropic has launched Claude Fable 5, introducing advanced AI capabilities alongside expanded safety controls to support broader consumer and enterprise adoption.
Constant Contact has launched a ChatGPT app that enables businesses to create, manage and optimize email marketing campaigns using AI-powered assistance.
Apple introduced major AI updates, Siri enhancements and new software features at WWDC 2026 as it accelerates its Apple Intelligence strategy.
Microsoft has launched Scout, an OpenClaw-inspired AI assistant that can automate workplace tasks across Microsoft 365 applications.
Luna has unveiled an AI-powered wearable designed to help users manage schedules, productivity, wellness, and daily routines more efficiently.
Google has introduced Gemini Spark, an always-on AI assistant aimed at expanding its agentic AI and productivity ecosystem.
Figma has introduced an AI assistant for its collaborative canvas platform to improve design workflows and team productivity.
Amazon has introduced an Alexa feature that can generate AI-powered podcast episodes using conversational and automated content tools.
Standard Chartered is reportedly planning 7,000 job cuts as the bank accelerates AI adoption and operational restructuring efforts.
Uber reportedly exhausted its 2026 AI budget within months as adoption of Claude AI coding tools accelerated across teams.
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
India has launched the AI Doctors Mission to support digital healthcare access, medical assistance and AI-driven health services.
New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
ChatGPT can now connect to bank accounts and access transaction data as AI assistants expand into personal finance services.
AI is rapidly transforming travel planning, discovery and customer support as travelers increasingly rely on conversational tools and smart recommendations.
Google Analytics has added an AI assistant to improve channel grouping, reporting and campaign performance analysis for marketers.
OpenAI is preparing to bring Codex to smartphones as AI coding assistants continue expanding across devices and developer workflows.
Poppy’s AI assistant is designed to simplify daily digital tasks through conversational automation and personalised user support.
Amazon has integrated Alexa into its shopping search bar as the company expands AI-driven commerce and conversational shopping features.
MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.
Voice AI startup Vapi has reached a $500 million valuation after Amazon Ring selected its platform over more than 40 competitors.
ZFunds has launched an AI assistant aimed at helping wealth managers improve productivity and customer engagement.
AWS has launched a desktop AI assistant designed to connect apps and data, improving enterprise workflows and productivity.
Amazon is testing an AI-powered audio Q&A feature on product pages to improve shopping experience and product discovery.
The Standard has launched a GCC in Bengaluru to strengthen AI, cloud and digital capabilities as part of its India expansion strategy.
Meta is expanding its AI business assistant globally to help brands manage marketing campaigns and improve customer engagement.
Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.
Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
Meta is testing AI avatars to facilitate internal employee interactions, signalling a shift towards AI-driven workplace communication.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.
Apple integrates ChatGPT into CarPlay, enabling smarter voice interactions and enhanced in-car AI experiences for users.
Meesho has launched Vaani, a Gen AI voice assistant designed to simplify shopping and improve accessibility for users across India.
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Picsart has launched an AI assistant marketplace that allows creators to hire specialised AI agents for editing, design and content creation, signalling growth of the agent economy.
OpenAI expands ChatGPT with app integrations for Spotify, Uber, DoorDash and more, turning the AI assistant into a central hub for everyday digital tasks.
Bumble has introduced Bee, an AI powered dating assistant designed to help users start conversations, suggest replies, and improve messaging interactions on the platform.
Google has expanded its Gemini AI assistant in the Chrome browser to India, Canada and New Zealand, bringing AI powered browsing features to more users.
Perplexity has launched voice mode for Perplexity Computer, enabling users to interact with its AI platform through spoken commands and hands free computing.
OpenAI launches the GPT-5.3 Instant model for ChatGPT, refining conversational tone and reducing responses that users previously perceived as patronising.
Burger King is testing an AI assistant to monitor customer interactions and enhance service quality across select outlets.
Tesla will introduce Grok AI assistant to vehicles in the UK and Europe, expanding in-car conversational AI capabilities beyond the US market.
Cloudflare has released Moltworker, a serverless solution that lets personal AI agents run on its edge infrastructure without requiring dedicated hardware.
