India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
India has launched the AI Doctors Mission to support digital healthcare access, medical assistance and AI-driven health services.
New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
ChatGPT can now connect to bank accounts and access transaction data as AI assistants expand into personal finance services.
AI is rapidly transforming travel planning, discovery and customer support as travelers increasingly rely on conversational tools and smart recommendations.
Google Analytics has added an AI assistant to improve channel grouping, reporting and campaign performance analysis for marketers.
OpenAI is preparing to bring Codex to smartphones as AI coding assistants continue expanding across devices and developer workflows.
Poppy’s AI assistant is designed to simplify daily digital tasks through conversational automation and personalised user support.
Amazon has integrated Alexa into its shopping search bar as the company expands AI-driven commerce and conversational shopping features.
MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.
Voice AI startup Vapi has reached a $500 million valuation after Amazon Ring selected its platform over more than 40 competitors.
ZFunds has launched an AI assistant aimed at helping wealth managers improve productivity and customer engagement.
AWS has launched a desktop AI assistant designed to connect apps and data, improving enterprise workflows and productivity.
Amazon is testing an AI-powered audio Q&A feature on product pages to improve shopping experience and product discovery.
The Standard has launched a GCC in Bengaluru to strengthen AI, cloud and digital capabilities as part of its India expansion strategy.
Meta is expanding its AI business assistant globally to help brands manage marketing campaigns and improve customer engagement.
Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.
Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
Meta is testing AI avatars to facilitate internal employee interactions, signalling a shift towards AI-driven workplace communication.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.
Apple integrates ChatGPT into CarPlay, enabling smarter voice interactions and enhanced in-car AI experiences for users.
Meesho has launched Vaani, a Gen AI voice assistant designed to simplify shopping and improve accessibility for users across India.
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Picsart has launched an AI assistant marketplace that allows creators to hire specialised AI agents for editing, design and content creation, signalling growth of the agent economy.
OpenAI expands ChatGPT with app integrations for Spotify, Uber, DoorDash and more, turning the AI assistant into a central hub for everyday digital tasks.
Bumble has introduced Bee, an AI powered dating assistant designed to help users start conversations, suggest replies, and improve messaging interactions on the platform.
Google has expanded its Gemini AI assistant in the Chrome browser to India, Canada and New Zealand, bringing AI powered browsing features to more users.
Perplexity has launched voice mode for Perplexity Computer, enabling users to interact with its AI platform through spoken commands and hands free computing.
OpenAI launches the GPT-5.3 Instant model for ChatGPT, refining conversational tone and reducing responses that users previously perceived as patronising.
Burger King is testing an AI assistant to monitor customer interactions and enhance service quality across select outlets.
Tesla will introduce Grok AI assistant to vehicles in the UK and Europe, expanding in-car conversational AI capabilities beyond the US market.
Cloudflare has released Moltworker, a serverless solution that lets personal AI agents run on its edge infrastructure without requiring dedicated hardware.
Two Stanford students have launched a $2 million accelerator to back student founders across the US, offering capital, mentorship and early support for startups.
Hindustan Aeronautics Limited has appointed Kota Ravi as its new Chairman and Managing Director, marking a leadership transition at India’s leading aerospace PSU.
Apple is expected to unveil a Gemini-powered Siri upgrade in February, signalling a shift toward deeper AI integration and more advanced conversational capabilities.
OpenAI plans to evolve ChatGPT into a personal AI superassistant by 2026, focusing on proactive, personalised, and integrated user experiences.
Ford unveils a new AI assistant and next-generation BlueCruise system at CES 2026, highlighting its push toward hands-free and software-driven driving experiences.
Waymo has started testing Google’s Gemini AI as an in-car assistant in its robotaxis, exploring conversational support and contextual assistance for passengers.
Amazon has expanded Alexa’s capabilities by integrating it more deeply with services such as Angi, Expedia, Square and Yelp to support task completion and discovery.
Meta enhances its AI glasses with Spotify integration, Indian language support including Kannada and Telugu, and improved noise filtering for voice interactions.
Google has launched CC, an AI agent aimed at managing email and daily tasks, signalling a push toward autonomous assistants embedded into everyday workflows.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.
BMW to launch next-generation in-car AI powered by Amazon Alexa, enhancing voice control, personalization, and driver experience.
Yelp introduces new AI features, including menu scanning and conversational search, to enhance visual discovery and customer interactions for local businesses.
Kazakhstan appoints Dr. Ebtesam Almazrouei to its Presidential AI Council, highlighting her global AI leadership and Emirati talent shaping future tech governance.
OpenAI launches ChatGPT Pulse for Pro users, offering personalized daily insights to enhance productivity and make AI a proactive part of everyday routines.
OpenAI hires the team behind Apple’s Xcode AI assistant Alex to strengthen its coding tools, aiming to boost developer productivity and compete in AI-driven programming.
Narayana Health launches AI tool AIRA to reduce doctors’ paperwork, improve patient data management, and streamline hospital workflows while ensuring compliance and efficiency.
