StackAdapt has launched Ivy Studio, a new artificial intelligence-powered workspace designed to help marketers plan, execute and optimise advertising campaigns through a single conversational interface. The launch expands the company's AI capabilities as it seeks to simplify campaign management and reduce reliance on multiple dashboards across digital advertising workflows.
Built on StackAdapt's AI assistant Ivy, the new platform introduces an AI-first experience where marketers can interact with campaigns using natural language instead of navigating traditional menus and reporting tools. Users can ask the platform to forecast campaign performance, identify audience opportunities, analyse results and execute campaign changes from a unified interface.
According to StackAdapt, Ivy Studio has been developed to address growing complexity in digital advertising as campaigns increasingly span connected TV, display, native, video, retail media and other digital channels. Marketing teams are often required to switch between multiple dashboards to monitor performance, generate reports and make campaign adjustments. Ivy Studio is intended to reduce these manual workflows by combining planning, execution and analytics within a single AI-powered environment.
The platform enables marketers to forecast audience reach, build media plans, generate performance insights and implement campaign changes through conversational prompts. Rather than presenting data alone, the AI assistant analyses campaign performance, highlights optimisation opportunities and recommends actions that users can review before execution. StackAdapt said the system is designed to maintain transparency by keeping marketers in control of campaign decisions while accelerating routine tasks.
One of Ivy Studio's key additions is a feature called Skills, which allows organisations to customise the AI assistant according to their workflows, terminology and operational priorities. Over time, the platform adapts to each team's preferred way of working, enabling faster access to insights and reducing repetitive processes.
The launch is part of a broader suite of AI announcements introduced by StackAdapt at its Conversion 2026 conference. Alongside Ivy Studio, the company previewed Command Center, launched an AI Video Builder in beta, introduced cross-channel attribution capabilities and expanded support for direct mail advertising. Together, these updates reflect StackAdapt's strategy of embedding artificial intelligence throughout the campaign lifecycle, from planning and creative development to optimisation and measurement.
The introduction of Ivy Studio comes as advertising technology providers increasingly integrate generative AI into marketing platforms. AI assistants are being used to automate campaign setup, recommend audience segments, generate creative assets, analyse performance data and improve media planning. Industry analysts believe conversational AI interfaces will become increasingly common as marketers seek faster decision making while managing campaigns across multiple digital channels.
StackAdapt said Ivy Studio is connected to hundreds of platform capabilities, allowing marketers to move from analysis to execution without leaving the workspace. The platform is designed to support every stage of campaign management, including planning, activation, optimisation and reporting.
As AI adoption continues to reshape advertising technology, platforms are evolving beyond traditional reporting dashboards toward proactive systems capable of recommending and executing actions. With Ivy Studio, StackAdapt is positioning AI as a collaborative marketing assistant that helps advertising teams reduce manual effort while improving campaign performance and operational efficiency.
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