Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
KFC South Asia has appointed former P&G executive Rishab Mukherjee as Chief Marketing Officer to lead regional marketing strategy and brand growth.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
AI is transforming digital marketing in 2026, reshaping search, personalization, customer journeys and brand discovery as marketers adapt to AI-driven consumer behavior.
L'Oréal is expanding its OpenAI partnership to accelerate AI-powered content creation, personalization and marketing efficiency across global brands.
Hashtag Orange has launched an AI Lab and introduced AI agents designed to automate marketing workflows, content creation and customer engagement.
Ben & Jerry’s has appointed Greg Lambert as Global Head of Digital as the brand expands its focus on AI, martech, digital engagement and purpose-driven marketing.
A newly launched AI Marketing OS aims to automate marketing execution, helping businesses streamline operations and reduce agency dependency.
Narayana Health has elevated marketing leader Krishna Goyal, reinforcing its focus on brand growth, digital engagement and patient-centric communication.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
Impel has integrated AI video capabilities with customisable AI agents to support automotive retail marketing and customer engagement.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
A Canva study shows marketers are rapidly adopting AI creative tools while consumer trust and authenticity concerns continue to grow.
Krunch has appointed Baneen Qazi as Director of Martech as agencies continue strengthening data and marketing technology capabilities.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
A new study by mFilterIt AI Tech and MMA India finds most businesses adopting AI in marketing are seeing medium to high impact.
StackAdapt launches an AI-powered advertising pilot in ChatGPT, exploring conversational marketing and contextual brand engagement.
Adobe Express launches ‘Jhatphat Fatafat’ campaign with Sunil Grover, offering free premium access to Airtel users during cricket season.
Meta is expanding its AI business assistant globally to help brands manage marketing campaigns and improve customer engagement.
Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
The shutdown of Sora has prompted discussions around the future of AI video and its role in marketing strategies.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
Marketing internships are becoming more competitive in 2026 as AI automates entry-level tasks, shifting focus to skills, judgment, and real business impact.
Bing introduces an AI dashboard that maps queries to cited sources, improving transparency and trust in AI powered search results.
AI is improving digital marketing performance in 2026, but its biggest gains are coming from automation, decisioning, and data workflows rather than creative output.
Generative AI SEO is emerging as the fastest growing digital marketing discipline in 2026, reshaping how brands optimise content for AI driven platforms.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
ODMT has launched a Telugu digital marketing course that focuses on artificial intelligence tools and practical marketing skills for aspiring professionals.
Incubeta appoints Adam Woods as Global Chief Product Officer to drive product innovation, marketing technology strategy, and global growth.
Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.
Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.
AI is reshaping marketing teams, tools, and workflows—moving from task automation to core decision-making across content, personalisation, analytics, and skills in global and Indian markets.
NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.
Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.
CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.
RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
