AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.
Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.
CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.
RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
TCS acquires US-based ListEngage for $72.8M to expand Salesforce practice and enhance AI-driven digital marketing solutions globally.
Semrush introduces AI Visibility Index, a new metric to measure brand performance and visibility in generative AI platforms, reshaping digital discovery strategies for enterprises.
AI-driven digital marketing is reshaping brand engagement in India with personalization, automation, and predictive insights while balancing creativity and ethics.
Bikhchandani opened with a story from his early corporate days. In his office cafeteria, employees had to line up at a file folder to access restaurant menus before placing orders.
Digital Scholar launches AI-powered 1-year MBA in Digital Marketing with ₹20 lakh real ad budgets, IIT/IIM faculty, and global industry mentors.
HSIM introduces India’s first AI-integrated digital marketing course featuring 50 real-world tools to equip learners with hands-on skills for today’s tech-driven marketing landscape.
Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.
Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home
The tech giant had earlier announced plans to phase out third-party cookies by 2022
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
While global tariffs threaten supply chains and trade, the marketing technology industry is booming—driven by AI innovation, local resilience, and a sharp focus on ROI
