AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Singapore Tourism Board and Agoda deepen their digital collaboration as STB expands the use of data, AI and technology across tourism and destination marketing.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
Google is making visible watermarks optional for AI-generated images, videos and music while retaining SynthID and C2PA provenance signals.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
StackAdapt has launched Ivy Studio, an AI-powered marketing hub that helps advertisers plan, execute and optimise campaigns through a conversational interface.
SuperStuff.ai has launched an AI-powered platform that matches brands with vetted marketing agencies, freelancers and fractional marketing experts.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
EleveIIM has launched a new Mohali campus offering AI, digital marketing and future skills programmes with an industry-focused curriculum and placement support.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
KFC South Asia has appointed former P&G executive Rishab Mukherjee as Chief Marketing Officer to lead regional marketing strategy and brand growth.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
AI is transforming digital marketing in 2026, reshaping search, personalization, customer journeys and brand discovery as marketers adapt to AI-driven consumer behavior.
L'Oréal is expanding its OpenAI partnership to accelerate AI-powered content creation, personalization and marketing efficiency across global brands.
Hashtag Orange has launched an AI Lab and introduced AI agents designed to automate marketing workflows, content creation and customer engagement.
Ben & Jerry’s has appointed Greg Lambert as Global Head of Digital as the brand expands its focus on AI, martech, digital engagement and purpose-driven marketing.
A newly launched AI Marketing OS aims to automate marketing execution, helping businesses streamline operations and reduce agency dependency.
Narayana Health has elevated marketing leader Krishna Goyal, reinforcing its focus on brand growth, digital engagement and patient-centric communication.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
Impel has integrated AI video capabilities with customisable AI agents to support automotive retail marketing and customer engagement.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
A Canva study shows marketers are rapidly adopting AI creative tools while consumer trust and authenticity concerns continue to grow.
Krunch has appointed Baneen Qazi as Director of Martech as agencies continue strengthening data and marketing technology capabilities.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
StackAdapt launches an AI-powered advertising pilot in ChatGPT, exploring conversational marketing and contextual brand engagement.
Adobe Express launches ‘Jhatphat Fatafat’ campaign with Sunil Grover, offering free premium access to Airtel users during cricket season.
Meta is expanding its AI business assistant globally to help brands manage marketing campaigns and improve customer engagement.
Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
The shutdown of Sora has prompted discussions around the future of AI video and its role in marketing strategies.
Marketing internships are becoming more competitive in 2026 as AI automates entry-level tasks, shifting focus to skills, judgment, and real business impact.
AI is improving digital marketing performance in 2026, but its biggest gains are coming from automation, decisioning, and data workflows rather than creative output.
Generative AI SEO is emerging as the fastest growing digital marketing discipline in 2026, reshaping how brands optimise content for AI driven platforms.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
