Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
The shutdown of Sora has prompted discussions around the future of AI video and its role in marketing strategies.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
Marketing internships are becoming more competitive in 2026 as AI automates entry-level tasks, shifting focus to skills, judgment, and real business impact.
Bing introduces an AI dashboard that maps queries to cited sources, improving transparency and trust in AI powered search results.
AI is improving digital marketing performance in 2026, but its biggest gains are coming from automation, decisioning, and data workflows rather than creative output.
Generative AI SEO is emerging as the fastest growing digital marketing discipline in 2026, reshaping how brands optimise content for AI driven platforms.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
ODMT has launched a Telugu digital marketing course that focuses on artificial intelligence tools and practical marketing skills for aspiring professionals.
Incubeta appoints Adam Woods as Global Chief Product Officer to drive product innovation, marketing technology strategy, and global growth.
Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.
Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.
AI is reshaping marketing teams, tools, and workflows—moving from task automation to core decision-making across content, personalisation, analytics, and skills in global and Indian markets.
NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.
Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.
CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.
RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
TCS acquires US-based ListEngage for $72.8M to expand Salesforce practice and enhance AI-driven digital marketing solutions globally.
Semrush introduces AI Visibility Index, a new metric to measure brand performance and visibility in generative AI platforms, reshaping digital discovery strategies for enterprises.
AI-driven digital marketing is reshaping brand engagement in India with personalization, automation, and predictive insights while balancing creativity and ethics.
Bikhchandani opened with a story from his early corporate days. In his office cafeteria, employees had to line up at a file folder to access restaurant menus before placing orders.
Digital Scholar launches AI-powered 1-year MBA in Digital Marketing with ₹20 lakh real ad budgets, IIT/IIM faculty, and global industry mentors.
HSIM introduces India’s first AI-integrated digital marketing course featuring 50 real-world tools to equip learners with hands-on skills for today’s tech-driven marketing landscape.
Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.
Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home
The tech giant had earlier announced plans to phase out third-party cookies by 2022
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
While global tariffs threaten supply chains and trade, the marketing technology industry is booming—driven by AI innovation, local resilience, and a sharp focus on ROI
