Digital Scholar, a leading digital marketing training institute, has launched a one-year MBA program in Digital Marketing powered by AI tools, offering students hands-on experience managing ₹20 lakh in real ad budgets. The program is positioned as a practical and globally-relevant alternative to traditional MBA formats, integrating faculty from prestigious institutions such as IITs, IIMs, and global marketing agencies.
The AI-integrated MBA is gaining attention both in India and internationally for its industry-driven curriculum and outcome-focused approach. It combines AI-based campaign management, performance analytics, content strategy, branding, and e-commerce to equip students with the skillsets required in modern marketing roles.
AI-Powered Curriculum With Real-World Budgets
What sets this program apart is its experiential learning model. Students will manage real advertising campaigns with a collective budget of ₹20 lakh, allowing them to gain hands-on experience in budgeting, targeting, media planning, and conversion optimization using AI-powered tools.
According to Digital Scholar, the AI stack used in the course includes automation platforms for ad deployment, predictive analytics, generative content tools, and audience segmentation technologies. This immersive approach is aimed at bridging the gap between academic knowledge and workplace readiness.
The institute states that this real-money, real-time strategy approach is designed to simulate agency-style pressure and accountability. Each student will work on live projects across performance marketing, influencer collaborations, SEO, SEM, and AI-integrated content production.
Faculty from IITs, IIMs and Global Agencies
The program features a distinguished faculty lineup that includes professionals from top-tier academic institutions like the Indian Institutes of Technology (IITs) and Indian Institutes of Management (IIMs), as well as senior executives from leading global marketing firms. Guest lectures and live workshops will be delivered by experts from Meta, Google, and top Indian agencies.
This cross-pollination of academia and industry is intended to provide students with both strategic frameworks and executional know-how, aligning with the demands of a fast-evolving digital economy.
Admission Model and Career Placement
Admission to the program is open to graduates from all academic backgrounds. The selection process includes an application form, an entrance exam, and a personal interview. The institute aims to maintain a small cohort size to ensure focused mentoring.
According to the official program page, students will receive placement assistance through Digital Scholar’s network of over 500 hiring partners across advertising, D2C, SaaS, and e-commerce companies. Roles are expected to include digital marketing managers, performance marketers, brand strategists, and marketing automation specialists.
Digital Scholar’s founder, Sorav Jain, emphasized the practical nature of the program: “We don’t want to teach marketing through textbooks—we want students to understand digital transformation by being part of it. Our AI-powered MBA ensures they come out industry-ready, with the experience of handling actual marketing spends.”
Industry Response and Global Reach
The program has received early traction from applicants across India, as well as from Southeast Asia and the Middle East, where demand for digital marketing talent continues to grow. According to The Globe and Mail, Digital Scholar’s AI-powered MBA has also gained interest from professionals looking to reskill into performance-driven marketing roles.
Industry analysts have noted that such programs could mark a shift in how marketing education is structured in the age of AI. With automation reshaping everything from media buying to customer segmentation, there is a growing need for professionals who can operate at the intersection of creativity, analytics, and technology.
Future of AI in Marketing Education
As AI becomes more integrated into core marketing workflows, institutions like Digital Scholar are experimenting with ways to embed automation, generative tools, and data science into the fabric of business education.
The launch of this program is part of a broader trend where specialized, short-term, and high-intensity business education is increasingly being favored over conventional MBAs, particularly in dynamic fields like digital marketing.
With its AI-first approach, real-world learning model, and cross-disciplinary faculty, Digital Scholar’s new MBA program could represent a template for future-ready marketing education.