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Tags: Programmatic-advertising

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Veylan Launches AI-Native Ad Platform, Recognized as Category Leader by WARC

  Veylan Launches AI-Native Ad Platform, Recognized as Category Leader by WARC

  • by Martech Desk
  • Oct 8, 2025

Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.

MarTech's Sustainability Dilemma: Can Green Tech Drive Smarter Marketing?

  MarTech's Sustainability Dilemma: Can Green Tech Drive Smarter Marketing?

  • by Anupama Mitra
  • Sep 4, 2025

MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?

PulsePoint AI-Powered Adaptive Optimization Enhance Audience Targeting

  PulsePoint Introduces AI-Powered Adaptive Optimization to Enhance Audience Targeting

  • by Martech Desk
  • Aug 11, 2025

PulsePoint launches AI-powered Adaptive Optimization to boost qualified audience reach and cut media waste, with a focus on precision healthcare marketing.

DigiAce Teams Up with YMT Ads

  DigiAce Teams Up with YMT Ads to Tap Into India’s Expanding Martech Ecosystem

  • by Martech Desk
  • Jun 22, 2025

DigiAce partners with YMT Ads to enter India’s $4B programmatic martech market, offering AI-powered media solutions tailored for local brands, D2C startups, and agencies.

DCO

  5 Things to Know About Dynamic Creative Optimization (DCO) in 2025

  • by Martech Desk
  • Jun 15, 2025

Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.

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