StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
VoiseTech is deepening its India presence as AI, programmatic advertising and data-led decision-making reshape the country’s AdTech ecosystem.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
StackAdapt has launched Ivy Studio, an AI-powered marketing hub that helps advertisers plan, execute and optimise campaigns through a conversational interface.
Mobavenue has launched the Neural Engine, an AI layer that unifies campaign planning, execution, creative intelligence and reporting into a single advertising platform.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
StackAdapt launches an AI-powered advertising pilot in ChatGPT, exploring conversational marketing and contextual brand engagement.
ChatGPT Ads Manager debuts, offering AI-driven tools for campaign creation, optimisation and targeting in digital advertising.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
AI is reshaping advertising in 2026, shifting control from marketers to automated systems that handle targeting, budgets, and optimisation at scale.
UndrAds appoints Sanjay Trehan to guide its AI driven advertising monetisation strategy and strengthen technology led ad platform capabilities.
AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.
India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
PulsePoint launches AI-powered Adaptive Optimization to boost qualified audience reach and cut media waste, with a focus on precision healthcare marketing.
DigiAce partners with YMT Ads to enter India’s $4B programmatic martech market, offering AI-powered media solutions tailored for local brands, D2C startups, and agencies.
Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.
