DigiAce, a Singapore-headquartered programmatic technology firm, has formally entered the Indian market through a strategic collaboration with YMT Ads, a Martech-focused creative agency. The move aims to capture a significant share of India's growing programmatic advertising sector, estimated at approximately $4 billion.

Positioned at the intersection of artificial intelligence and performance marketing, DigiAce brings a technology-first approach to media buying and ad optimization. With this India launch, the company seeks to empower advertisers and brands with data-driven, AI-powered solutions to enhance reach, personalization, and ROI.

Strategic Alignment for Market Access

YMT Ads, with its established presence and local industry knowledge, will serve as DigiAce’s regional anchor partner. The collaboration is expected to streamline go-to-market strategies, enabling DigiAce to localize its offerings while leveraging YMT Ads’ expertise in creative strategy, client servicing, and Martech integration.

The partnership is being described as one that combines DigiAce’s programmatic automation capabilities with YMT’s storytelling and design-driven campaigns. This blend is expected to resonate with Indian marketers who are increasingly seeking solutions that balance performance with creativity.

The companies plan to launch educational content series and case studies that decode how brands can integrate AI and programmatic buying more effectively. These will aim to boost awareness and drive adoption among mid-sized and large enterprises.

India’s Programmatic Opportunity

According to industry estimates, India’s programmatic advertising market is poised for exponential growth, driven by increasing digital penetration, mobile usage, and a shift toward data-backed decision-making. Analysts believe the sector could cross the $7 billion mark by 2027, as advertisers prioritize real-time bidding, customer segmentation, and omni-channel engagement.

By establishing a local presence through this alliance, DigiAce is expected to cater to digital-first brands, direct-to-consumer (D2C) startups, and enterprise clients looking to scale campaigns across connected TV (CTV), mobile, and web platforms. The tie-up also aims to serve Indian agencies with self-serve dashboards and custom automation capabilities.

AI and Automation at the Core

At the heart of DigiAce’s offering is a proprietary AI engine designed to automate media planning, audience targeting, and campaign optimization. The company claims that its algorithms can significantly reduce wasted ad spend while improving customer acquisition and retention metrics.

In India, this capability could prove vital for brands navigating complex regional markets, where personalization and cost-efficiency are crucial to campaign success.

YMT Ads will help adapt these solutions for Indian market dynamics, offering creative packaging, performance insights, and compliance with local advertising standards. Together, they aim to create end-to-end pipelines from strategy to execution under one ecosystem.

Leadership Commentary

While the companies have not disclosed financial terms of the deal, early reports indicate that both firms are investing resources to scale quickly. The collaboration is expected to include joint workshops, training programs, and knowledge-sharing initiatives aimed at brands and agencies.

Executives from both companies have emphasized their shared goal of simplifying the programmatic journey for Indian marketers. The focus will be on demystifying the technology stack, accelerating adoption of AI-based tools, and delivering measurable outcomes.

Commenting on the launch, representatives from DigiAce noted that India presents a high-potential market for digital transformation, and their goal is to reduce friction in digital ad buying through intelligent automation.

Looking Ahead

The India launch comes at a time when global Martech players are expanding into emerging markets, where digital transformation is accelerating across sectors. For DigiAce, this entry signifies a commitment to building long-term capabilities in South Asia.

As brands increasingly move towards outcome-led marketing and CFOs demand clearer ROI, the DigiAce-YMT partnership may offer a timely solution—merging automation, intelligence, and creativity to deliver programmatic success at scale.

The collaboration could also signal a broader trend of global Martech firms partnering with local agencies to navigate regulatory, cultural, and operational nuances in high-growth regions like India. As both companies ramp up execution, the Indian adtech landscape may be witnessing the rise of a new AI-led programmatic force.