Veteran media and marketing executive Robert Gilby has joined artificial intelligence consultancy Addo AI as a Senior Advisor. The announcement was made by Gilby via LinkedIn earlier this week.

Gilby, widely recognised for his leadership roles across Asia-Pacific in media, entertainment, and marketing, brings over three decades of experience to the role. His previous positions include APAC CEO at Dentsu, President of Nielsen APAC, and senior leadership roles at The Walt Disney Company. He is also the founder of Blue Hat Ventures, a strategic advisory firm focused on growth-stage tech and media companies.

In his LinkedIn post, Gilby stated:
“I’m happy to share that I’m starting a new position as Senior Advisor at Addo AI.”

Addo AI, co-founded by Dr. Ayesha Khanna, is a Singapore-headquartered artificial intelligence advisory firm known for its work in smart city development, data governance, and enterprise AI adoption. Gilby’s appointment is seen as a strategic move by the firm to strengthen its media and marketing capabilities, particularly in the Asia-Pacific region.

Gilby has in recent months taken on multiple advisory roles in the AI and marketing-tech space, including with Moonji and SQREEM Technologies. His growing portfolio reflects an increasing interest in how AI intersects with media, customer intelligence, and digital transformation.

Gilby's deep network and experience in scaling media and marketing operations across diverse APAC markets are expected to support Addo AI’s regional expansion and industry influence. His expertise in guiding companies through digital and data-led transformation will likely contribute to Addo AI’s engagements with enterprise and government clients.

Industry observers suggest that his presence may help Addo AI tap into new verticals, particularly those undergoing disruption due to AI adoption—such as advertising, customer analytics, and content distribution.

Gilby’s career spans leadership roles in both corporate and entrepreneurial settings. His notable past roles include:

• CEO, APAC – Dentsu

• President, APAC – Nielsen

• Managing Director, SEA – Disney

• Founder – Blue Hat Ventures

He also serves as a Non-Executive Director and advisor to various early-stage and growth-stage companies across media, entertainment, and technology.