KPN has partnered with McKinsey and QuantumBlack to deploy agentic AI for customer service, aiming to automate up to 20% of customer interactions by 2027.
L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
Accenture and Google Cloud have launched an agentic AI platform to help mid-market companies accelerate enterprise AI adoption and move projects from pilot to production.
OpenAI has launched ChatGPT Work, an enterprise AI platform designed to help professionals automate tasks, collaborate securely and improve workplace productivity.
SpaceXAI has launched Grok 4.5, its latest AI model focused on coding, enterprise productivity and lower inference costs as competition among AI developers intensifies.
Japanese companies are rapidly expanding GCCs in India, driven by AI, digital transformation and technology talent, making Japan the fastest growing APAC contributor.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
Amazon and the Telangana government have partnered to introduce AI education and teacher training across government schools through the Amazon Future Engineer programme.
Exotel has launched India's first fully agentic AI voice calling capability, enabling AI agents to independently manage customer calls and automate follow-up actions.
Elon Musk has teased Grok 4.5, claiming xAI's upcoming model delivers performance comparable with the industry's leading AI systems.
Central Sanskrit University will launch a BTech in AI and Data Science from the 2026-27 academic session at its Nashik campus.
Huawei and WBBA have introduced global Net5.5G certification standards and AI-ready network solutions to accelerate intelligent broadband infrastructure.
Gnani.ai has launched Prisma v2.5, a speech-to-text model trained on Indic speech data to improve voice AI accuracy for Indian enterprises.
OpenAI has appointed former Uber India President Prabhjeet Singh as Managing Director for India to drive business growth, partnerships and AI adoption.
Axis Bank has appointed Namrata Dubashi as Artificial Intelligence Officer, strengthening its focus on AI-led innovation and digital banking.
Apple announces WWDC 2026 dates, with AI advancements, Siri updates and developer tools expected to be key highlights.
Telangana launches AIKAM at Davos to drive AI innovation, attract global partnerships, and strengthen the state’s position in artificial intelligence and emerging technologies.
South Korea will implement a comprehensive AI law from January 2026, setting new rules for safety, transparency and governance of artificial intelligence systems.
Most marketers use AI tools in silos (for segmentation or content, etc.), but true “agentic” systems coordinate them like a team of assistants.
The full-day summit will feature conversations on the future of customer experience, agentic AI, data strategy, creativity, automation, & the changing role of marketing leadership
For us, as an international bank, talk about AI began a few years ago, and we even created a group called SoGen AI to explore AI use cases for our daily banking operations.
The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with agents and decision tools that make work more intelligent.
In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.
Interview with Anand Jain, Co-Founder and CMO, CleverTap by Brij Pahwa, Editorial Lead, e4m and MartechAI.com
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Vasundhara Mudgil joins OpenAI as India Communications Lead, bringing nearly two decades of experience in media and technology communications.
The book focuses on practical frameworks that can support marketers through different stages of MarTech maturity.
India’s MeitY launches comprehensive AI Governance Guidelines focused on human-centred, responsible AI ahead of India-AI Impact Summit 2026.
In a country like India, making ads in regional languages reaches a far bigger audience in comparison to ads made in English.
Forty percent of Indian workers already use AI-related skills on the job, and marketing departments are no exception.
The biggest returns are flowing to companies that connect media with commerce data, compress creative production cycles, and bake experimentation into daily workflows.
A growing majority now report that more than one sixth of their marketing spend goes into platforms, analytics, data pipelines, and workflow tools.
OpenAI launches GPT-5 Codex, its most advanced AI coding model yet, bringing agentic programming, tool integrations, and improved accuracy to developers worldwide.
AI experts predict AGI could emerge by 2027, raising debates on readiness, ethics, and global impact as industries and governments prepare for transformative change.
Campaigns need to be hyper-personalized and even hyper-local,” says Anand, pointing to examples where CPG brands created over 1,200 ad variants to see which performed best.
ADMA launches AI training for 29 senior marketers, aiming to bridge the skills gap and prepare the industry for responsible, effective adoption of artificial intelligence.
India’s youth face AI-driven disruption. While automation risks job losses, strategic adoption, skilling, and creative industries could turn the challenge into opportunity.
Agentic AI is quietly entering daily life, reshaping how we work, shop, and interact with technology.
Guest Column: Yatnesh Pandey, VP-Marketing, GreenPly Industries, shares how marketing can help businesses stay relevant, resilient, and growth-focused in uncertain times
EY India appoints Gaurav Bhalotia as CTO to lead its AI-driven expansion, marking a strategic push toward technology-led consulting and digital transformation in India.
Ex‑Google executive Mo Gawdat warns AI could eliminate white‑collar jobs and erase the middle class by 2027, calling for urgent policy action.
From stitched stacks to ethical AI, here’s how India's largest private bank builds magical customer experiences at scale.
Perplexity AI under fire for allegedly bypassing anti-scraping protocols; Cloudflare likens behavior to cyberattacks.
Zoho CEO Sridhar Vembu says AI boosts engineer productivity by 20%, emphasizes augmentation over replacement in India’s tech landscape.
Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader needs to thrive.
Versuni CMO Pooja Baid explains how AI is transforming product experiences, personalization, and marketing at scale
Robert Gilby shares why responsible, human-first AI is key to the future of marketing and how businesses can integrate it practically without losing creativity, fairness, or control.
Allen Nejah talks AI's future, India's tech potential, and Polymatech’s plans to lead the robotics revolution.
Luc Julia, creator of Siri, warns against the AI arms race, criticizes Big Tech’s obsession with scale, & lays out why smaller, agentic models — not massive LLMs — are the real future of intelligence.
HubSpot targets SMBs with no-code tools, while Salesforce delivers enterprise-grade automation with Einstein to transform CRM, marketing, and sales.
