Automotive marketing technology company L2T has adopted a new .ai domain, transitioning its website and email addresses from l2tmedia.com to l2t.ai as it expands its focus on artificial intelligence-powered marketing solutions for automotive dealerships. The move reflects the company's broader positioning as an AI-first performance marketing platform, following a series of investments in customer data, predictive analytics and generative AI capabilities.
The Chicago-based company said the domain change is intended to align its brand identity with the evolution of its technology platform, which combines customer data, campaign automation, media activation and AI-driven decision making for automotive retailers. L2T has operated in the dealership marketing space for more than two decades and has increasingly integrated artificial intelligence across its product portfolio in recent years.
According to the company, its AI ecosystem is built around four core capabilities. These include AudiencePro, a customer data platform that unifies first-party customer information with identity resolution technology; AutoQuity, a predictive media activation platform that helps dealerships identify high-intent buyers; generative AI tools that automate the creation of advertising copy, images and video assets; and an agentic AI assistant called Sam, which monitors campaign performance and recommends optimisation strategies.
L2T said AudiencePro enables dealerships to identify previously anonymous website visitors, build audience segments and activate personalised campaigns across digital channels. AutoQuity uses predictive models, inventory signals and real-time market insights to optimise advertising investments and align campaigns with available vehicle inventory and promotional offers.
The company has also expanded its use of generative AI to accelerate creative production. Its platform can automatically generate dealership-specific advertising assets based on inventory, seasonal promotions, geographic signals and campaign objectives. L2T said this helps reduce production timelines while allowing dealerships to deploy more personalised marketing campaigns at scale.
Another area of investment has been AI-powered search visibility. Earlier this year, L2T introduced Generative Engine Optimisation (GEO) services and large language model reporting designed to help dealerships improve their visibility across AI-driven search experiences, including ChatGPT and Google's AI Overviews. The company said these tools provide insights into how dealerships appear in AI-generated responses while helping marketers optimise their digital presence for emerging search formats.
Commenting on the transition, Liz Prior, Co-Founder and Head of Operations at L2T, said the new domain reflects the company's evolution beyond traditional digital marketing into an AI-native technology platform. She noted that artificial intelligence has become a core component of the company's product strategy as dealerships increasingly seek automation, predictive insights and personalised customer engagement.
The announcement comes as automotive retailers accelerate investments in AI across marketing, customer relationship management and sales operations. Technologies such as predictive audience targeting, conversational AI, identity resolution and automated content generation are becoming more widely adopted as dealerships seek to improve lead quality, marketing efficiency and customer acquisition.
L2T's latest brand update reflects a broader trend across the marketing technology industry, where companies are increasingly repositioning themselves around AI-led capabilities. As businesses adapt to changing consumer behaviour and AI-powered search environments, technology providers are placing greater emphasis on integrated platforms that combine customer data, automation and machine learning to support marketing performance.