L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
Databricks has launched CustomerLake, an agentic customer data platform designed to help brands activate AI-ready customer intelligence at scale.
Mobavenue has launched PiiX, an AI-powered platform designed to help brands unify customer data, generate insights and improve marketing performance.
A new eClerx study found that 78% of marketing leaders believe martech investments are not delivering expected ROI outcomes.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Rokt and mParticle introduce a hybrid customer data platform on Snowflake AI Data Cloud to help enterprises unify data and deliver personalized experiences.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
AI in martech is shifting from copilots to doers, reshaping stacks, content, and retention strategies while demanding guardrails and human oversight.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
Klaviyo unveils AI-powered tools to enhance omnichannel marketing, boosting creative efficiency, personalization, and predictive audience engagement.
With AI transforming personalization strategies, marketers are taking a fresh look at third-party data—this time with a sharper focus on quality, compliance, and contextual insights.
