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Tags: Generative-engine-optimization

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Generative Engine Optimization (GEO)

  When Google Stops Showing Links: Why Marketers Are Rethinking Search Itself

  • by Anupama Mitra
  • Jan 23, 2026

As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.

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