L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
AI is reshaping website traffic as search shifts to direct answers and AI recommendations, forcing marketers to rethink SEO, content strategy and digital visibility.
As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
