Metafusion, a leading media-tech company specializing in advertising and digital transformation, has appointed Avinash Trivedi as its Chief Growth Officer (CGO). The move is part of the company’s ongoing efforts to scale operations, deepen client relationships, and accelerate business development across domestic and global markets.

Trivedi brings more than two decades of experience in business strategy, revenue growth, and cross-functional leadership, having previously worked with prominent firms in media, advertising, and digital solutions. Prior to joining Metafusion, he held key leadership roles at companies such as AdCounty Media, Bidsopt, and other programmatic marketing firms, where he led initiatives in performance marketing, international partnerships, and market expansion.

In his new role, Trivedi will oversee Metafusion’s growth roadmap, with a focus on enhancing client engagement, expanding the company’s footprint across emerging markets, and strengthening its position in the programmatic and performance marketing space.

Strategic Timing

The appointment comes at a time when Metafusion is looking to deepen its presence in India’s rapidly evolving digital advertising ecosystem, where data-driven performance marketing is becoming a cornerstone of brand strategy. Trivedi’s addition signals a strategic bet on experience-led growth and sharper client alignment.

According to Metafusion, the CGO position has been created to align sales, marketing, and strategy under one umbrella. “Avinash’s deep understanding of digital media, combined with his proven leadership in growth-focused roles, makes him an ideal fit to lead our next phase of expansion,” said a company spokesperson.

A Vision for Scalable Growth

Commenting on his new role, Trivedi said, “I am excited to join Metafusion at a time when the digital advertising space is evolving rapidly. The opportunity to work with a team that is innovating at the intersection of media, technology, and performance is both challenging and inspiring. I look forward to building on the company’s momentum and driving sustainable, client-centric growth.”

Industry observers note that the Chief Growth Officer role is gaining traction across marketing and advertising firms, especially as companies navigate a complex mix of platforms, data, and consumer expectations. Trivedi’s focus is expected to include not just new business development, but also fostering strategic partnerships and optimizing internal processes for scalability.

Metafusion’s Growing Presence

Metafusion has been steadily expanding its portfolio of offerings across digital performance, influencer marketing, and video commerce. With the appointment of a CGO, the company appears poised to consolidate its capabilities and address newer segments in the MarTech and AdTech ecosystem.

The firm’s strategic alignment also comes in the wake of increasing demand for integrated digital solutions across industries—from retail and finance to consumer tech—where advertisers are seeking measurable outcomes and agile campaign models.

Conclusion

Avinash Trivedi’s appointment as Chief Growth Officer marks a significant leadership addition to Metafusion as it scales operations in a competitive digital marketing landscape. Backed by two decades of experience and a proven track record in business expansion, his leadership is expected to steer the company toward stronger market positioning and innovation-led growth.