Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters at Cannes Lions 2026.
Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.
WPP Media secures Mastercard’s $180M global media account, strengthening its position in global advertising with a data-driven, unified media strategy.
