Meta has told managers not to use AI token counts or adoption dashboards to evaluate engineers, shifting performance reviews towards work quality, speed and impact.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
Dell has expanded its India portfolio with new Pro AI PCs and Precision workstations designed for on-device AI and compute-intensive enterprise workloads.
TCS has reportedly secured a five-year Best Buy India GCC mandate worth around ₹2,000 crore, covering technology services, data, analytics and AI.
Google and The One Club have launched a global AI Creative Challenge featuring 128 creators, 16 cities and $50,000 in prize money, with Mumbai hosting an event in October.
NPCI is reportedly developing a framework that could allow AI agents to make limited UPI payments under user-defined rules, spending limits and safeguards.
Instagram will limit the recommendation reach of AI-generated profiles that fail to disclose their synthetic identity as it introduces a clearer profile label.
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
Prosyo has launched an AI-powered platform combining LinkedIn marketing, ABM, email outreach, personalisation and pipeline management.
Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.
Octave Intelligence opens a 2 lakh sq ft technology centre in Hyderabad and plans to scale to 2,000 engineers across AI, software, data, cloud and product development.
Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
Wipro’s iSkill AI learning agent has crossed 7,500 employee conversations, using role, skills and certification data to personalise course recommendations.
Wipro has integrated iSkill, an AI conversational agent, into its AI Academy to personalise learning recommendations for more than 240,000 associates.
Apple refreshes Mac Mini and Mac Studio with new chips, higher memory capacity and a focus on running AI models and agentic workloads locally.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
Forcepoint appoints former Proofpoint executive Vincent Merlin as CMO to lead global marketing and accelerate adoption of its AI Data Security platform.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Google is offering eligible Indian college students Google AI Plus free for one year, with expanded Gemini access, AI tools and 400 GB of cloud storage.
IIT Bombay's online ePGD in Computer Science and Engineering covers AI, generative AI, computer vision, cybersecurity and advanced computing systems.
Instabase becomes SuperApp and launches an AI collaboration workspace bringing GPT, Claude, Gemini, Grok and teams together in a shared environment.
NxtGen launches SpeedCloud Global, taking its Indian-built cloud and AI services overseas as it targets international enterprise workloads.
Chengalpattu has launched Project Vaan Vizhi, a pilot using AI-enabled autonomous drones for real-time surveillance, incident detection and faster police response.
Rezolve AI has launched Rezolve Provenance to mark, sign and verify AI-generated and AI-modified text, images, voice and video.
Firstsource has partnered with Cresta to combine AI agents, human-agent assistance and conversation intelligence with enterprise CX integration and operations.
Otter.ai has appointed Alex Gay as CMO to lead global marketing as the company expands beyond AI notetaking into enterprise conversational knowledge and agentic workflows.
Acumatica has opened a Global Capability Center in Hyderabad with more than 30 employees, initially focusing on engineering and global product development.
Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
Edubex is expanding globally with AI-enabled learning, international university partnerships and more than 200 career-focused education programmes.
SwitchBot has launched KATA AI Assistant, an LLM-powered tool that lets users control devices, build automations and troubleshoot smart home products conversationally.
Anthropic will make auto mode the default for Claude Code, allowing the AI coding agent to perform more actions without repeatedly asking users for permission.
VoiseTech is deepening its India presence as AI, programmatic advertising and data-led decision-making reshape the country’s AdTech ecosystem.
AI-powered weather forecasts helped some Telangana farmers record net savings of up to $560, as the World Bank highlights the potential of low-cost AI in agriculture.
Meta CTO Andrew Bosworth says AI-driven productivity gains should help employees produce more rather than lead to additional time off as Meta expands workplace AI adoption.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
J.S. Held has appointed Irvinder Singh Lail as Head of Global Capability to strengthen global operations, AI-enabled service delivery and digital transformation.
Bharti Airtel has deployed a small AI model for 30,000 field engineers, aiming to improve operational efficiency and deliver annual savings of Rs 30-45 crore.
Aziro has launched CAWi, an AI orchestration platform that connects enterprise systems, eliminates data silos and automates workflows without moving sensitive data.
Former Swiggy and Zomato executives have launched enterprise AI startup Profound, securing $15 million in seed funding to build AI-powered business automation tools.
LinkedIn has introduced a new "Seems like AI slop" reporting feature to help users flag low-quality AI-generated posts and promote authentic conversations.
StackAdapt has launched Ivy Studio, an AI-powered marketing hub that helps advertisers plan, execute and optimise campaigns through a conversational interface.
IIIT Hyderabad's iHub-Data has opened admissions for a six-month AI and Machine Learning programme focused on practical skills and industry-ready training.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
Microsoft has launched MAI-Cyber-1-Flash, its first cybersecurity AI model, along with Project Perception, an agentic platform for automated vulnerability detection and cyber defense.
Midjourney has acquired astrology app Co-Star as it prepares to launch its first standalone AI image app and expand its consumer product strategy.
OpenAI has launched ChatGPT Voice for its desktop app, enabling hands-free AI interactions, voice-controlled workflows and GPT-Live capabilities on macOS and Windows.
Samsung Nepal has launched a new AI programme under Samsung Innovation Campus while celebrating coding graduates to strengthen the country's future digital workforce.
