PetFunda's Anant Garg explains how thoughtful packaging, product safety, customer feedback and pet-friendly design help build trust and long-term brand loyalty among pet parents.
Zest launches an AI restaurant concierge that recommends dining options, combines group preferences and books tables through text messages using connected reservation platforms.
Deepak Kumar of Sri Jagdamba Pearls discusses how jewellery customisation, digital discovery and personalised customer experiences help build trust and strengthen customer relationships.
Niharika Mathur of Bengal By Hand explains how artisan storytelling, personalised customer experiences and trust help build lasting relationships in the handloom saree business.
Can AI-powered MarTech make every buying experience personal? Research from Salesforce, Deloitte, Adobe and others reveals the benefits and challenges of AI-driven customer journeys.
What makes a tattoo customer return? Artists at Aliens Tattoos explain how personalised design, trust, customer experience and human connection build lasting loyalty.
Are brands becoming too automated to feel human? New research from Salesforce, Adobe, Canva and Capgemini examines how AI is reshaping personalisation, customer trust and human interaction.
As AI makes advertising more personalised, are brands crossing consumer boundaries? Industry research examines the balance between relevance, privacy and trust.
How can brands turn app downloads into customer loyalty? Industry leaders explain how personalisation, seamless experiences and consistent value drive app retention.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
AI is making marketing faster, but is it delivering better results? Research reveals gaps in creativity, personalisation, customer experience and measurable ROI.
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.
Customer loyalty is moving beyond points and discounts as brands focus on consistent experiences, personalisation, product quality, AI and easier customer journeys.
Sanjay Trehan explores how AI, first-party data, hyper-personalisation and MarTech-AdTech convergence are reshaping modern customer experiences.
How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
yuu and dentsu Hong Kong have launched yuu-moji, an AI-powered campaign that turns members' interests and everyday moments into personalised digital identities.
Swiggy's CREW has entered the travel segment with an AI-backed concierge service offering trip planning, bookings, recommendations and on-trip assistance.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Aditya Birla Fashion is evaluating PointAI’s one-second AI virtual try-on and Fashion Advisor technology for potential use across its retail network.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.
Devyani International is combining AI with creator-led marketing to strengthen customer engagement across KFC, Pizza Hut and Costa Coffee.
Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.
JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
OpenAI has introduced new settings that allow users to adjust ChatGPT’s warmth and enthusiasm, marking a step toward greater personalisation of AI interactions.
AI-generated voiceovers are transforming Indian advertising, enabling speed and localisation at scale while raising concerns around trust, consent and the future of voice artists.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
