Galeries Lafayette India appoints Noopur Khandekar as Head of Brand Marketing, bringing her experience across Tilt, Spring Marketing Capital and MullenLowe Lintas.
Sonata Software appoints Hariprasad Rebala as Chief AI Officer to lead its AI strategy and strengthen enterprise AI transformation capabilities.
ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
Hero MotoCorp appoints former EY-Parthenon partner Srihari Mulgund as Chief Strategy Officer, bringing over 24 years of automotive and mobility experience.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
Nandan Nilekani says India should focus on becoming the world's AI use case capital by building practical AI applications instead of competing in semiconductor manufacturing.
J.S. Held has appointed Irvinder Singh Lail as Head of Global Capability to strengthen global operations, AI-enabled service delivery and digital transformation.
Sookti AI has appointed Gagan Mohan Singh as Chief Information Officer to lead technology strategy and strengthen its enterprise AI capabilities.
Dabur has partnered with Accenture to accelerate AI-led business reinvention by embedding artificial intelligence across operations, data, cloud and enterprise processes.
Google has reduced its HCLTech contract by $50 million annually as AI and automation reshape IT outsourcing, with around 1,000 employees set to be redeployed.
Sampath Bank has appointed Milinda Weerasinghe as Chief Marketing Officer to lead its marketing strategy, brand growth and digital customer engagement initiatives.
Ruder Finn Asia has appointed Chung Kai Lim as Chief AI Officer to accelerate AI innovation and strengthen AI-powered communications across the region.
Deloitte has appointed Guruprasad Ramamoorthy as Chief Technology Officer to strengthen its AI, cloud and enterprise technology strategy.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
How educational content marketing is helping reshape perceptions of medical cannabis by building trust, improving awareness and enabling informed healthcare decisions in India.
Paytm is expanding AI across marketing and operations as quarterly profit jumps 79%, with plans to monetise in-house AI tools and improve business efficiency.
Kotak Mahindra Bank's marketing head Kedar Ravangave has exited the bank and moved into an AI transformation role, reflecting the growing convergence of marketing and artificial intelligence.
Mphasis said 63% of its new deal wins in Q1 FY27 were AI-led as enterprises accelerated investments in AI-powered digital transformation.
Axis Finance has appointed Abhishek Bose as Chief Data Officer to strengthen enterprise data capabilities and accelerate data-driven decision making.
Satya Nadella has warned businesses that using AI could expose proprietary knowledge, urging enterprises to retain control over data and AI learning.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
TCS plans to build a team of up to 8,900 AI deployment engineers while evaluating AI and cybersecurity acquisitions to strengthen enterprise AI services.
Infosys is repositioning itself as a brand-led AI company, expanding enterprise AI services, strategic partnerships and its AI First Value Framework.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
KFC South Asia has appointed former P&G executive Rishab Mukherjee as Chief Marketing Officer to lead regional marketing strategy and brand growth.
Microsoft has cut 4,800 jobs as it restructures operations while continuing significant investments in AI infrastructure, cloud services and business transformation.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
SAP is restricting hiring and internal travel while redirecting resources toward artificial intelligence as it strengthens its enterprise AI strategy.
Kouzina has appointed Geetika Anand Gupta as Group CMO as the food tech company looks to strengthen brand building, growth and customer engagement.
New research suggests enterprises are leaving nearly $18 trillion in potential AI value untapped due to execution, governance and adoption challenges.
Alexandr Wang says Meta’s earlier AI strategy fell short, as the company intensifies efforts to compete in the rapidly evolving artificial intelligence race.
Paytm plans to hire 4,000 employees as it expands AI capabilities, merchant services and financial products to support its next phase of growth.
WWDC 2026 is expected to highlight Apple's evolving AI strategy as investors, developers and consumers look for stronger signs of progress in artificial intelligence.
OpenAI is embracing retro-inspired advertising to make artificial intelligence feel more approachable as competition in the AI market intensifies.
Consumers often prefer AI-generated content in blind tests, but trust and engagement can decline once they learn the content was created by AI.
Narayana Health has elevated marketing leader Krishna Goyal, reinforcing its focus on brand growth, digital engagement and patient-centric communication.
WPP is strengthening privacy-first data collaboration initiatives as brands adapt to AI-driven marketing and evolving consumer data regulations.
Europe has announced a wide-ranging technology sovereignty strategy focused on AI, semiconductors and digital infrastructure investments.
Microsoft highlighted its vision for AI-powered devices and intelligent agents, signaling the next stage of AI-driven computing and productivity.
Colgate-Palmolive has appointed Ram Raghavan as Chief Marketing Officer, strengthening its leadership team amid evolving consumer and marketing trends.
ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.
EY and Microsoft unveil a $1 billion initiative aimed at helping enterprises scale AI adoption beyond pilot projects and into core business operations.
Apple is expanding its AI strategy across devices, software and services as competition intensifies in the global generative AI market.
Standard Chartered is reportedly planning 7,000 job cuts as the bank accelerates AI adoption and operational restructuring efforts.
Salesforce is increasing AI investments even as the company slows engineering hiring and expands automation-led operations.
