EY and Microsoft unveil a $1 billion initiative aimed at helping enterprises scale AI adoption beyond pilot projects and into core business operations.
Apple is expanding its AI strategy across devices, software and services as competition intensifies in the global generative AI market.
Standard Chartered is reportedly planning 7,000 job cuts as the bank accelerates AI adoption and operational restructuring efforts.
Salesforce is increasing AI investments even as the company slows engineering hiring and expands automation-led operations.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
A new AI-powered marketing platform aims to deliver campaign advice and strategy recommendations to SMEs within 48 hours.
AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.
Martech firms are shifting toward data-first strategies as brands seek stronger AI performance, unified customer insights and connected marketing systems.
Samsonite India has appointed Meha Parekh as Head of Marketing and Communications to strengthen brand strategy and digital engagement.
India’s GCC model is shifting from cost efficiency to talent ownership and integrated delivery, driving innovation and strategic value.
Major tech companies are cutting over 20,000 jobs as AI investments reshape business priorities and workforce strategies.
Mahindra Group has appointed Shuchi Suri as Executive Vice President to lead its Mahindra Experiences vertical.
Microsoft appoints Shruti Narang as Director of Marketing for India, strengthening its leadership team in a key growth market.
Bonsai is strengthening its AI-driven data strategy to expand its presence in the evolving martech landscape and enhance marketing effectiveness.
The ongoing Iran conflict is testing GCC unity, with regional coordination and strategic alignment under pressure.
Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.
Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer to strengthen its brand and growth strategy.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.
AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.
BigBasket has appointed Arpit Jaiswal as Chief Growth Officer to drive expansion and strengthen its market position.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
LT Foods has appointed Ritesh Sud as Chief Marketing Officer to lead brand strategy and marketing initiatives.
Practo has appointed Srijesh Kumar as Global CPTO, strengthening its leadership as it prepares for a potential IPO.
KFC India has appointed Suhayl Limbada as Chief Marketing Officer to lead brand strategy and customer engagement.
VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.
Myntra has appointed Sharon Pais as its new head, with current CEO Nandita Sinha set to step down amid leadership restructuring.
TCS is aligning 50% of its internal roles with AI initiatives, reflecting a major shift in workforce strategy and digital transformation.
Vodafone Idea elevates Vineeth Jayendranath as VP Marketing Head for Mumbai, strengthening its regional marketing leadership.
Swiggy co-founder Nandan Reddy has stepped down as the company undergoes a leadership restructuring to align with its next phase of growth.
The Indian Express appoints Shobhit Singhal as Chief Technology and Product Officer to strengthen its digital and product capabilities.
Indian robotics startup Manav is in talks to raise $20 million to expand its AI and robotics capabilities and scale operations.
Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.
Microsoft has initiated an internal overhaul to accelerate its AI strategy amid rising competition in search and generative AI.
Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.
Indian startup Rocket is using AI to deliver consulting insights at lower cost, aiming to make strategic advisory accessible to more businesses.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
OpenAI has reshuffled its leadership team, redefining roles to support its growing AI business and global expansion.
IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.
Microsoft launches three new AI models as part of its strategy to reduce reliance on OpenAI and expand its in-house AI capabilities.
LG is shifting focus toward AI, software and energy solutions as part of its long-term growth strategy.
From autonomous marketing systems to predictive measurement, here are five key MarTech trends reshaping how CMOs drive growth, efficiency, and real-time decision-making in 2026.
AI is scaling content creation in 2026, but quality remains a challenge. Here’s how marketers are building systems to ensure relevance, trust, and performance.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Apple appoints Lilian Rincon as VP of AI product marketing, signalling a stronger focus on AI-driven products and strategy.
NotebookLM is being adopted by marketers to turn internal documents into insights, improving research, content workflows, and decision-making.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
HGS has introduced a 90-day ROI assurance model to accelerate enterprise adoption of AI through measurable business outcomes.
Jasjeet Sekhon joins Google DeepMind as Chief Strategy Officer, strengthening leadership as the company scales its AI ambitions.
