The Indian Express appoints Shobhit Singhal as Chief Technology and Product Officer to strengthen its digital and product capabilities.
Indian robotics startup Manav is in talks to raise $20 million to expand its AI and robotics capabilities and scale operations.
Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.
Microsoft has initiated an internal overhaul to accelerate its AI strategy amid rising competition in search and generative AI.
Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.
Indian startup Rocket is using AI to deliver consulting insights at lower cost, aiming to make strategic advisory accessible to more businesses.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
OpenAI has reshuffled its leadership team, redefining roles to support its growing AI business and global expansion.
IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.
Microsoft launches three new AI models as part of its strategy to reduce reliance on OpenAI and expand its in-house AI capabilities.
LG is shifting focus toward AI, software and energy solutions as part of its long-term growth strategy.
From autonomous marketing systems to predictive measurement, here are five key MarTech trends reshaping how CMOs drive growth, efficiency, and real-time decision-making in 2026.
AI is scaling content creation in 2026, but quality remains a challenge. Here’s how marketers are building systems to ensure relevance, trust, and performance.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Apple appoints Lilian Rincon as VP of AI product marketing, signalling a stronger focus on AI-driven products and strategy.
NotebookLM is being adopted by marketers to turn internal documents into insights, improving research, content workflows, and decision-making.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
HGS has introduced a 90-day ROI assurance model to accelerate enterprise adoption of AI through measurable business outcomes.
Jasjeet Sekhon joins Google DeepMind as Chief Strategy Officer, strengthening leadership as the company scales its AI ambitions.
Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.
Generative AI SEO is emerging as the fastest growing digital marketing discipline in 2026, reshaping how brands optimise content for AI driven platforms.
Apollo Tyres has appointed Neha Agarwalla as Divisional Head for Marketing Communications and Sponsorships to strengthen its brand and engagement strategy.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
CMOs are moving beyond dashboards to AI-driven decision engines as marketing analytics shifts from reporting performance to recommending and automating strategic actions.
As AI reduces clicks, AEO and GEO are redefining search visibility. Here’s how brands must optimise for AI-generated answers, structured data, and zero-click discovery.
Enterprises are architecting AI agents into martech stacks to enhance automation, data integration and campaign performance.
BayOne Solutions appoints Sripriya Kalyanasundaram as Chief Technology Officer to lead digital engineering and AI initiatives.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
HCLTech has elevated Saravanan Rajaram to lead cybersecurity strategy and agentic AI, reflecting its focus on AI-driven enterprise security solutions.
Google has set up a dedicated AI team in Southeast Asia to support e-commerce and gaming platforms, strengthening its regional focus on AI-driven digital growth.
Incubeta appoints Adam Woods as Global Chief Product Officer to drive product innovation, marketing technology strategy, and global growth.
Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.
Lionsgate has appointed Kathleen Grace as Chief AI Officer to lead its artificial intelligence strategy and support adoption of AI technologies across studio operations.
Nykaa has highlighted challenges in issuing financial guidance as shifting consumer trends and cost pressures impact forecasting, even as the beauty sector shows growth.
Super Bowl 2026 commercials feature artificial intelligence prominently as AI companies like Anthropic and OpenAI compete for visibility in high-profile ad placements.
Xoriant has appointed Naeem Mirza as Senior Vice President and Head of Data and AI to drive enterprise data strategy and AI-led transformation initiatives.
Ruder Finn has launched an AI Accelerator to integrate artificial intelligence across communications, data and creativity, strengthening AI-led client solutions globally.
The House of Rare appoints Nishant Poddar as Chief Marketing Officer to lead marketing, digital strategy and consumer engagement across its fashion portfolio.
Apple has acquired Israeli artificial intelligence startup Q AI, strengthening its talent and technology portfolio as competition in AI intensifies among major technology companies.
Samsung is targeting sales of 400 million AI-powered devices by 2026 as it expands artificial intelligence capabilities across smartphones, wearables and consumer electronics.
Amazon has confirmed plans to cut about 16,000 roles globally as part of a restructuring effort aimed at streamlining operations and refocusing on key growth areas.
Havas CX India has appointed Amandeep Singh Kochar as EVP Experience Strategy and Martech Head, reinforcing its focus on customer experience, data and technology-led transformation.
NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.
Apple is exploring an AI-powered wearable pin with cameras and microphones as part of its expanding hardware strategy, aiming to compete in the fast-evolving AI device market. (under 200 chars)
DigitalOcean has appointed Vinay Kumar as chief product and technology officer as it sharpens focus on cloud simplicity, AI readiness, and developer-first growth.
OpenAI has brought back senior researchers from a former team, signalling strategic recalibration as leadership changes influence its long-term AI direction.
ASUS, Artificial Intelligence, Smartphone Industry, Mobile Technology, AI Strategy, Consumer Electronics, Martech
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.
