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Tags: Strategy

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Jessamine Avila, Chief Marketing Officer, IKEA India

  IKEA India Appoints Jessamine Avila as Chief Marketing Officer

  • by Martech Desk
  • 4 days ago

IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.

SAP Prioritises AI with Hiring and Travel Restrictions

  SAP Prioritises AI with Hiring and Travel Restrictions

  • by Martech Desk
  • 1 week ago

SAP is restricting hiring and internal travel while redirecting resources toward artificial intelligence as it strengthens its enterprise AI strategy.

Geetika Anand Gupta, Group Chief Marketing Officer, Kouzina

  Kouzina Appoints Geetika Anand Gupta as Group Chief Marketing Officer

  • by Martech Desk
  • Jun 18, 2026

Kouzina has appointed Geetika Anand Gupta as Group CMO as the food tech company looks to strengthen brand building, growth and customer engagement.

Enterprises May Be Missing Out on $18 Trillion in AI Value

  Enterprises May Be Missing Out on $18 Trillion in AI Value, New Research Suggests

  • by Martech Desk
  • Jun 16, 2026

New research suggests enterprises are leaving nearly $18 trillion in potential AI value untapped due to execution, governance and adoption challenges.

Meta

  Alexandr Wang Says Meta’s Previous AI Policy ‘Didn’t Work’ as Strategy Evolves

  • by Martech Desk
  • Jun 15, 2026

Alexandr Wang says Meta’s earlier AI strategy fell short, as the company intensifies efforts to compete in the rapidly evolving artificial intelligence race.

Paytm to Add 4,000 Employees

  Paytm to Add 4,000 Employees as AI Drives Next Growth Phase

  • by Martech Desk
  • Jun 10, 2026

Paytm plans to hire 4,000 employees as it expands AI capabilities, merchant services and financial products to support its next phase of growth.

Apple Looks to Strengthen AI Narrative at WWDC 2026

  Apple Looks to Strengthen AI Narrative at WWDC 2026

  • by Martech Desk
  • Jun 8, 2026

WWDC 2026 is expected to highlight Apple's evolving AI strategy as investors, developers and consumers look for stronger signs of progress in artificial intelligence.

OpenAI Turns to Retro Advertising

  OpenAI Turns to Retro Advertising as It Seeks a More Human Connection With Consumers

  • by Martech Desk
  • Jun 6, 2026

OpenAI is embracing retro-inspired advertising to make artificial intelligence feel more approachable as competition in the AI market intensifies.

Consumers Like AI Content Until They Know It’s AI

  Consumers Like AI Content Until They Know It’s AI

  • by Anupama Mitra
  • Jun 5, 2026

Consumers often prefer AI-generated content in blind tests, but trust and engagement can decline once they learn the content was created by AI.

Krishna Goyal, Head of Digital Marketing, Narayana Health

  Narayana Health Appoints Krishna Goyal as Head of Digital Marketing

  • by Martech Desk
  • Jun 5, 2026

Narayana Health has elevated marketing leader Krishna Goyal, reinforcing its focus on brand growth, digital engagement and patient-centric communication.

WPP Backs Privacy-First Data Strategy

  WPP Backs Privacy-First Data Strategy as AI Reshapes Modern Marketing

  • by Martech Desk
  • Jun 4, 2026

WPP is strengthening privacy-first data collaboration initiatives as brands adapt to AI-driven marketing and evolving consumer data regulations.

Europe Unveils Broad Tech Sovereignty Push

  Europe Unveils Broad Tech Sovereignty Push to Strengthen AI and Chip Capabilities

  • by Martech Desk
  • Jun 4, 2026

Europe has announced a wide-ranging technology sovereignty strategy focused on AI, semiconductors and digital infrastructure investments.

Microsoft Pushes AI-First Computing Strategy

  Microsoft Pushes AI-First Computing Strategy at Developer Conference

  • by Martech Desk
  • Jun 3, 2026

Microsoft highlighted its vision for AI-powered devices and intelligent agents, signaling the next stage of AI-driven computing and productivity.

Ram Raghavan, Chief Marketing Officer, Colgate-Palmolive

  Colgate-Palmolive Elevates Ram Raghavan as Chief Marketing Officer

  • by Martech Desk
  • Jun 1, 2026

Colgate-Palmolive has appointed Ram Raghavan as Chief Marketing Officer, strengthening its leadership team amid evolving consumer and marketing trends.

ACAM and Kantar Expand AI-Led Marketing

  ACAM and Kantar Expand AI-Led Marketing Research Partnership Across Asia

  • by Martech Desk
  • May 29, 2026

ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.

EY and Microsoft Launch Global AI Push

  EY, Microsoft Launch Global AI Initiative to Help Businesses Scale Adoption

  • by Martech Desk
  • May 22, 2026

EY and Microsoft unveil a $1 billion initiative aimed at helping enterprises scale AI adoption beyond pilot projects and into core business operations.

Apple Expands in Generative AI

  Apple Expands AI Strategy Amid Growing Competition in Generative AI

  • by Martech Desk
  • May 20, 2026

Apple is expanding its AI strategy across devices, software and services as competition intensifies in the global generative AI market.

Standard Chartered Plans 7,000 Job Cuts

  Standard Chartered Plans 7,000 Job Cuts Amid AI-Led Restructuring Push

  • by Martech Desk
  • May 20, 2026

Standard Chartered is reportedly planning 7,000 job cuts as the bank accelerates AI adoption and operational restructuring efforts.

Marc Benioff says AI is Reshaping Salesforce Workforce Strategy

  Marc Benioff says AI is Reshaping Salesforce Workforce Strategy

  • by Martech Desk
  • May 19, 2026

Salesforce is increasing AI investments even as the company slows engineering hiring and expands automation-led operations.

Kanishka Garbyal, Head of Digital Marketing, Polycab

  Polycab Appoints Kanishka Garbyal as Head of Digital Marketing

  • by Martech Desk
  • May 18, 2026

Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.

SME Campaign Advice

  New AI Marketing Platform Promises SME Campaign Advice within 48 Hours

  • by Martech Desk
  • May 16, 2026

A new AI-powered marketing platform aims to deliver campaign advice and strategy recommendations to SMEs within 48 hours.

5 Emerging Tech Trends Brands Need to Know About in 2026

  5 Emerging Tech Trends Brands Need to Know About in 2026

  • by Anupama Mitra
  • May 14, 2026

AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.

Why Martech Is Going Data First Before It Goes All In on AI

  Why Martech Is Going Data First Before It Goes All In on AI

  • by Anupama Mitra
  • May 13, 2026

Martech firms are shifting toward data-first strategies as brands seek stronger AI performance, unified customer insights and connected marketing systems.

Meha Parekh, Marketing and Communications Head, Samsonite India

  Samsonite India Names Meha Parekh as Marketing and Communications Head

  • by Martech Desk
  • May 8, 2026

Samsonite India has appointed Meha Parekh as Head of Marketing and Communications to strengthen brand strategy and digital engagement.

Global Capability Centres in India Shift Focus to Talent Ownership

  Global Capability Centres in India Shift Focus to Talent Ownership

  • by Martech Desk
  • May 6, 2026

India’s GCC model is shifting from cost efficiency to talent ownership and integrated delivery, driving innovation and strategic value.

Over 20,000 Jobs Cut as AI Reshapes Tech Industry Strategies

  Over 20,000 Jobs Cut as AI Reshapes Tech Industry Strategies

  • by Martech Desk
  • Apr 28, 2026

Major tech companies are cutting over 20,000 jobs as AI investments reshape business priorities and workforce strategies.

Shuchi Suri, EVP Mahindra Experiences, Mahindra Group

  Mahindra Group Appoints Shuchi Suri as EVP, Mahindra Experiences

  • by Martech Desk
  • Apr 27, 2026

Mahindra Group has appointed Shuchi Suri as Executive Vice President to lead its Mahindra Experiences vertical.

Shruti Narang, Director of Marketing for India, Microsoft

  Microsoft Appoints Shruti Narang as Director of Marketing for India

  • by Martech Desk
  • Apr 27, 2026

Microsoft appoints Shruti Narang as Director of Marketing for India, strengthening its leadership team in a key growth market.

Bonsai Sharpens AI-Led Data Strategy

  Bonsai Sharpens AI-Led Data Strategy to Expand Martech Positioning

  • by Martech Desk
  • Apr 26, 2026

Bonsai is strengthening its AI-driven data strategy to expand its presence in the evolving martech landscape and enhance marketing effectiveness.

Iran Conflict Raises Questions Over GCC Coordination

  Iran Conflict Raises Questions Over GCC Coordination and Security

  • by Martech Desk
  • Apr 24, 2026

The ongoing Iran conflict is testing GCC unity, with regional coordination and strategic alignment under pressure.

Janani Kandaswamy, Head of Marketing, Pickyourtrail

  Pickyourtrail Appoints Janani Kandaswamy as Head of Marketing

  • by Martech Desk
  • Apr 23, 2026

Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.

Aditya Singh, CMO, Bajaj Consumer Care

  Bajaj Consumer Care Appoints Aditya Singh as CMO

  • by Martech Desk
  • Apr 21, 2026

Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer to strengthen its brand and growth strategy.

AI Personalization in 2026

  AI Personalization in 2026: Why Smarter Targeting Now Comes With Hard Limits

  • by Anupama Mitra
  • Apr 21, 2026

AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.

Rajesh Rajyalakshmi Pantina, VP Marketing, Gnan.ai

  Gnan.ai Appoints Rajesh Rajyalakshmi Pantina as VP Marketing

  • by Martech Desk
  • Apr 20, 2026

Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.

Cinematic AI Video Gains Ground in Retail Marketing

  Cinematic AI Video Gains Ground in Retail Marketing

  • by Martech Desk
  • Apr 20, 2026

AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.

Arpit Jaiswal, Chief Growth Officer, BigBasket

  BigBasket Appoints Arpit Jaiswal as Chief Growth Officer

  • by Martech Desk
  • Apr 20, 2026

BigBasket has appointed Arpit Jaiswal as Chief Growth Officer to drive expansion and strengthen its market position.

CDPs

  CDPs Failed. Now What? The Next Wave of Customer Data Strategy

  • by Brij Pahwa
  • Apr 17, 2026

Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.

Ritesh Sud, Chief Marketing Officer, LT Foods

  LT Foods Appoints Ritesh Sud as Chief Marketing Officer

  • by Martech Desk
  • Apr 17, 2026

LT Foods has appointed Ritesh Sud as Chief Marketing Officer to lead brand strategy and marketing initiatives.

Srijesh Kumar, Global CPTO, Practo

  Practo Appoints Srijesh Kumar as Global CPTO

  • by Martech Desk
  • Apr 16, 2026

Practo has appointed Srijesh Kumar as Global CPTO, strengthening its leadership as it prepares for a potential IPO.

Suhayl Limbada, CMO, KFC India

  KFC India Names Suhayl Limbada as CMO

  • by Martech Desk
  • Apr 16, 2026

KFC India has appointed Suhayl Limbada as Chief Marketing Officer to lead brand strategy and customer engagement.

Ritika Gupta, Director of Marketing, VipShaadi

  VipShaadi Appoints Ritika Gupta as Director of Marketing

  • by Martech Desk
  • Apr 15, 2026

VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.

Sharon Pais, New Head, Myntra

  Myntra Names Sharon Pais as New Head Amid Leadership Change

  • by Martech Desk
  • Apr 14, 2026

Myntra has appointed Sharon Pais as its new head, with current CEO Nandita Sinha set to step down amid leadership restructuring.

TCS Accelerates AI Push

  TCS Accelerates AI Push, 50% of Roles Now Linked to AI Projects

  • by Martech Desk
  • Apr 13, 2026

TCS is aligning 50% of its internal roles with AI initiatives, reflecting a major shift in workforce strategy and digital transformation.

Vineeth Jayendranath, VP Marketing Head, Mumbai, Vodafone Idea

  Vodafone Idea Elevates Vineeth Jayendranath as VP Marketing Head, Mumbai

  • by Martech Desk
  • Apr 13, 2026

Vodafone Idea elevates Vineeth Jayendranath as VP Marketing Head for Mumbai, strengthening its regional marketing leadership.

Swiggy Co-founder Nandan Reddy Exits

  Swiggy Co-founder Nandan Reddy Exits as Company Reshapes Leadership

  • by Martech Desk
  • Apr 13, 2026

Swiggy co-founder Nandan Reddy has stepped down as the company undergoes a leadership restructuring to align with its next phase of growth.

Shobhit Singhal, Chief Technology and Product Officer, The Indian Express

  The Indian Express Appoints Shobhit Singhal as Chief Technology and Product Officer

  • by Martech Desk
  • Apr 12, 2026

The Indian Express appoints Shobhit Singhal as Chief Technology and Product Officer to strengthen its digital and product capabilities.

Indian Robotics Startup Manav Raise $20 Million

  Indian Robotics Startup Manav in Talks to Raise $20 Million

  • by Martech Desk
  • Apr 12, 2026

Indian robotics startup Manav is in talks to raise $20 million to expand its AI and robotics capabilities and scale operations.

Ankit Desai, Senior Director Marketing, Mondelez International

  Mondelez International Appoints Ankit Desai as Senior Director Marketing

  • by Martech Desk
  • Apr 11, 2026

Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.

Microsoft Revamps Strategy as AI Race with Google

  Microsoft Revamps Strategy as AI Race with Google Intensifies

  • by Martech Desk
  • Apr 11, 2026

Microsoft has initiated an internal overhaul to accelerate its AI strategy amid rising competition in search and generative AI.

Arjun Kalra, Head of Marketing (India & South Asia), Uber

  Uber Appoints Arjun Kalra as Head of Marketing for India and South Asia

  • by Martech Desk
  • Apr 9, 2026

Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.

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