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Tags: Strategy

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Incubeta appoints Adam Woods as Global Chief Product Officer

  Incubeta appoints Adam Woods as Global Chief Product Officer

  • by Martech Desk
  • 6 days ago

Incubeta appoints Adam Woods as Global Chief Product Officer to drive product innovation, marketing technology strategy, and global growth.

Britannia Appoints Puneet Das as CMO

  Britannia Appoints Puneet Das as CMO, Elevates Siddharth Gupta to VP Marketing

  • by Martech Desk
  • Feb 12, 2026

Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.

Kathleen Grace, Chief AI Officer, Lionsgate

  Hollywood Studio Lionsgate Appoints Kathleen Grace as Chief AI Officer

  • by Martech Desk
  • Feb 7, 2026

Lionsgate has appointed Kathleen Grace as Chief AI Officer to lead its artificial intelligence strategy and support adoption of AI technologies across studio operations.

Nykaa Cautions on Financial Guidance Despite Continued Beauty Sector Growth

  Nykaa Cautions on Financial Guidance Despite Continued Beauty Sector Growth

  • by Martech Desk
  • Feb 7, 2026

Nykaa has highlighted challenges in issuing financial guidance as shifting consumer trends and cost pressures impact forecasting, even as the beauty sector shows growth.

Anthropic, OpenAI and Others Feature AI in High-Profile Super Bowl

  Anthropic, OpenAI and Others Feature AI in High-Profile Super Bowl Spots

  • by Martech Desk
  • Feb 7, 2026

Super Bowl 2026 commercials feature artificial intelligence prominently as AI companies like Anthropic and OpenAI compete for visibility in high-profile ad placements.

Naeem Mirza, Senior Vice President and Head of Data and AI, Xoriant

  Xoriant Appoints Naeem Mirza as Senior Vice President and Head of Data and AI

  • by Martech Desk
  • Feb 6, 2026

Xoriant has appointed Naeem Mirza as Senior Vice President and Head of Data and AI to drive enterprise data strategy and AI-led transformation initiatives.

Ruder Finn Launches AI Accelerator

  Ruder Finn Launches AI Accelerator to Expand AI-Led Communications Capabilities

  • by Martech Desk
  • Feb 4, 2026

Ruder Finn has launched an AI Accelerator to integrate artificial intelligence across communications, data and creativity, strengthening AI-led client solutions globally.

Nishant Poddar, Chief Marketing Officer, The House of Rare

  The House of Rare Appoints Nishant Poddar as Chief Marketing Officer

  • by Martech Desk
  • Feb 3, 2026

The House of Rare appoints Nishant Poddar as Chief Marketing Officer to lead marketing, digital strategy and consumer engagement across its fashion portfolio.

Apple Acquires Israeli AI Startup Q AI

  Apple Acquires Israeli AI Startup Q AI as Industry Competition Intensifies

  • by Martech Desk
  • Feb 1, 2026

Apple has acquired Israeli artificial intelligence startup Q AI, strengthening its talent and technology portfolio as competition in AI intensifies among major technology companies.

samsung

  Samsung Aims to Sell 400 Million AI-Powered Devices in 2026

  • by Martech Desk
  • Jan 31, 2026

Samsung is targeting sales of 400 million AI-powered devices by 2026 as it expands artificial intelligence capabilities across smartphones, wearables and consumer electronics.

Amazon

  Amazon Confirms Cutting About 16,000 Roles in Latest Restructuring

  • by Martech Desk
  • Jan 29, 2026

Amazon has confirmed plans to cut about 16,000 roles globally as part of a restructuring effort aimed at streamlining operations and refocusing on key growth areas.

Amandeep Singh Kochar, EVP Experience Strategy and Martech Head, Havas CX India

  Amandeep Singh Kochar Joins Havas CX India as EVP Experience Strategy and Martech Head

  • by Martech Desk
  • Jan 23, 2026

Havas CX India has appointed Amandeep Singh Kochar as EVP Experience Strategy and Martech Head, reinforcing its focus on customer experience, data and technology-led transformation.

Beerajaah S Swain, Chief Digital Marketing Officer, NeuGenM.ai

  Beerajaah S Swain Joins NeuGenM.ai as Chief Digital Marketing Officer

  • by Martech Desk
  • Jan 23, 2026

NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.

Apple AI Pin Could Launch in 2027 as Competition in AI Wearables Rises

  Apple AI Pin Could Launch in 2027 as Competition in AI Wearables Rises

  • by Martech Desk
  • Jan 23, 2026

Apple is exploring an AI-powered wearable pin with cameras and microphones as part of its expanding hardware strategy, aiming to compete in the fast-evolving AI device market. (under 200 chars)

Vinay Kumar, Chief Product and Technology Officer, DigitalOcean

  DigitalOcean Names Vinay Kumar Chief Product and Technology Officer

  • by Martech Desk
  • Jan 22, 2026

DigitalOcean has appointed Vinay Kumar as chief product and technology officer as it sharpens focus on cloud simplicity, AI readiness, and developer-first growth.

OpenAI Reassembles Key Research Talent as Internal Shifts Reshape Its AI Ambitions

  OpenAI Reassembles Key Research Talent as Internal Shifts Reshape Its AI Ambitions

  • by Martech Desk
  • Jan 21, 2026

OpenAI has brought back senior researchers from a former team, signalling strategic recalibration as leadership changes influence its long-term AI direction.

ASUS Pauses Smartphone Expansion to Focus on AI

  ASUS Pauses Smartphone Expansion to Focus on AI and Core Businesses

  • by Martech Desk
  • Jan 20, 2026

ASUS, Artificial Intelligence, Smartphone Industry, Mobile Technology, AI Strategy, Consumer Electronics, Martech

Spray and Pray Marketing: What It Is, and Why It Fails in the AI Era

  Spray and Pray Marketing: What It Is, and Why It Fails in the AI Era

  • by Anupama Mitra
  • Jan 19, 2026

Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.

How AI Is Changing SEO Publishing Beyond Google

  How AI Is Changing SEO Publishing Beyond Google

  • by Anupama Mitra
  • Jan 16, 2026

AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.

Martech

  Martech’s Crossroads: CMOs Confront Five Looming Challenges

  • by Brij Pahwa
  • Jan 16, 2026

From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.

Priyanka Vishnoi, Head of Marketing, Liberty Shoes

  Priyanka Vishnoi Appointed Head of Marketing at Liberty Shoes

  • by Martech Desk
  • Jan 12, 2026

Liberty Shoes has appointed Priyanka Vishnoi as Head of Marketing, strengthening its leadership as the footwear brand sharpens focus on brand building and growth.

OpenAI positions ChatGPT as a Personal AI Superassistant in 2026 Roadmap

  OpenAI positions ChatGPT as a Personal AI Superassistant in 2026 Roadmap

  • by Martech Desk
  • Jan 10, 2026

OpenAI plans to evolve ChatGPT into a personal AI superassistant by 2026, focusing on proactive, personalised, and integrated user experiences.

Madhav Nayak, Vice President and Chief Marketing Officer for Asia Pacific, Kenvue

  Kenvue Names Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific

  • by Martech Desk
  • Jan 8, 2026

Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific, strengthening its regional marketing leadership.

This Is How A Perfect Martech Stack Should Look Like

  This Is How A Perfect Martech Stack Should Look Like

  • by Brij Pahwa
  • Jan 5, 2026

What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.

Satya Nadella Takes Direct Role to Accelerate Microsoft’s AI Execution

  Satya Nadella Takes Direct Role to Accelerate Microsoft’s AI Execution

  • by Martech Desk
  • Jan 2, 2026

Microsoft CEO Satya Nadella is taking a more hands on approach to AI development, streamlining decision making to speed up innovation and deployment.

Mukesh Ambani Outlines Draft AI Manifesto as Reliance Targets Productivity Gains

  Mukesh Ambani Outlines Draft AI Manifesto as Reliance Targets Productivity Gains

  • by Martech Desk
  • Jan 1, 2026

Mukesh Ambani unveils a draft AI manifesto outlining Reliance Industries’ plans to deploy artificial intelligence across businesses to drive productivity and scale.

Salesforce Clarifies AI Strategy, Says Workforce Changes Are Not AI Driven

  Salesforce Clarifies AI Strategy, Says Workforce Changes Are Not AI Driven

  • by Martech Desk
  • Dec 31, 2025

Salesforce says its AI agent strategy is focused on productivity and growth, rejecting claims that staff are being replaced by artificial intelligence.

Viral Without Visibility: How Brands Are Winning Attention Without Being Remembered

  Viral Without Visibility: How Brands Are Winning Attention Without Being Remembered

  • by Anupama Mitra
  • Dec 31, 2025

As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.

Why CMOs Are Losing Visibility Over Their Own Marketing Stack

  Why CMOs Are Losing Visibility Over Their Own Marketing Stack

  • by Brij Pahwa
  • Dec 31, 2025

As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.

CloudSEK Appoints Tanuja Padwal as AVP of Marketing to Support Global Expansion

  CloudSEK Appoints Tanuja Padwal as AVP of Marketing to Support Global Expansion

  • by Martech Desk
  • Dec 28, 2025

CloudSEK has appointed Tanuja Padwal as associate vice president of marketing to strengthen global brand strategy and support its next phase of growth.

Google AI Leadership Move Triggered Competitive Shift That Sparked OpenAI’s Code Red

  Google AI Leadership Move Triggered Competitive Shift That Sparked OpenAI’s Code Red

  • by Martech Desk
  • Dec 27, 2025

A key Google AI leadership decision intensified competition in generative AI, prompting OpenAI to issue a company-wide code red as the race accelerated.

Deepak Singh, Senior Advisor, CloudKeeper

  CloudKeeper Appoints Former AWS and Google Cloud Leader Deepak Singh as Senior Advisor

  • by Martech Desk
  • Dec 24, 2025

CloudKeeper has appointed former AWS and Google Cloud executive Deepak Singh as senior advisor to strengthen its cloud cost optimisation and enterprise growth strategy.

Attention Whiplash: Why 2-Second Marketing Is Replacing Storytelling

  Attention Whiplash: Why 2-Second Marketing Is Replacing Storytelling

  • by Anupama Mitra
  • Dec 22, 2025

As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.

Meme to Money: How Brands Are Turning Viral Meme Formats into Performance Funnels

  Meme to Money: How Brands Are Turning Viral Meme Formats into Performance Funnels

  • by Anupama Mitra
  • Dec 18, 2025

Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.

McDonald’s Christmas Campaign Sparks Debate on AI’s Role in Creative Advertising

  McDonald’s Christmas Campaign Sparks Debate on AI’s Role in Creative Advertising

  • by Martech Desk
  • Dec 17, 2025

McDonald’s AI led Christmas campaign has triggered debate within the advertising industry over creativity, confidence and the evolving role of technology.

AI Is Rewriting the CMO–CTO Power Balance

  AI Is Rewriting the CMO–CTO Power Balance

  • by Brij Pahwa
  • Dec 16, 2025

AI is reshaping the balance of power between CMOs and CTOs, forcing marketing and technology leaders to share ownership of data, budgets and AI-driven growth strategies.

OpenAI Drops Equity Vesting Structure, Intensifying Competition for AI Talent

  OpenAI Drops Equity Vesting Structure, Intensifying Competition for AI Talent

  • by Martech Desk
  • Dec 15, 2025

OpenAI removes traditional equity vesting, reshaping compensation models and escalating competition for top AI talent across the global technology sector.

Google Elevates Amin Vahdat to Lead AI Infrastructure Strategy

  Google Elevates Amin Vahdat to Lead AI Infrastructure Strategy

  • by Martech Desk
  • Dec 14, 2025

Google appoints Amin Vahdat to lead AI infrastructure strategy as it scales global compute investments to support advanced AI systems.

India’s Smartest CMOs Have Stopped Building Martech

  India’s Smartest CMOs Have Stopped Building Martech and Started Orchestrating It

  • by Brij Pahwa
  • Dec 12, 2025

India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.

Thomas Cook India Appoints Sachinkumar K Patel as Vice President of Information Technology

  Thomas Cook India Appoints Sachinkumar K Patel as Vice President of Information Technology

  • by Martech Desk
  • Dec 12, 2025

Thomas Cook India appoints Sachinkumar K Patel as Vice President of IT to strengthen technology, digital systems and enterprise transformation.

Google Launches Sub ₹5 AI Plus Plan in India

  Google Launches Sub ₹5 AI Plus Plan in India to Expand Consumer AI Access

  • by Martech Desk
  • Dec 11, 2025

Google introduces a sub ₹5 AI Plus subscription in India as it looks to widen consumer access and compete in the AI services market.

Dr. Jai Ganesh, Vice President of Technology, Wipro

  Wipro Appoints Dr. Jai Ganesh as Vice President of Technology

  • by Martech Desk
  • Dec 9, 2025

Wipro appoints Dr. Jai Ganesh as Vice President of Technology to strengthen innovation, digital engineering and next generation technology initiatives.

Amit Dakshini, Alvarez and Marsal

  Alvarez and Marsal appoints Amit Dakshini to Expand Automotive Sector Capabilities

  • by Martech Desk
  • Dec 1, 2025

Alvarez and Marsal appoints industry leader Amit Dakshini to strengthen its automotive consulting practice and expand capabilities in India.

Leonardo Martins, Flutter Brazil, New Head of Media and Martech

  Flutter Brazil Appoints Leonardo Martins as New Head of Media and Martech

  • by Martech Desk
  • Dec 1, 2025

Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.

HP to Cut Up to 6,000 Jobs by 2028 as Company Shifts Focus Toward AI

  HP to Cut Up to 6,000 Jobs by 2028 as Company Shifts Focus Toward AI

  • by Martech Desk
  • Nov 29, 2025

HP plans workforce reduction of up to 6,000 jobs through 2028 while ramping up investment in AI-driven products and restructuring operations.

Kamlesh Jobanputra, CTDO, Edelweiss Life Insurance

  Edelweiss Life Insurance Appoints Kamlesh Jobanputra as Chief Technology and Data Officer

  • by Martech Desk
  • Nov 28, 2025

Edelweiss Life Insurance names Kamlesh Jobanputra as Chief Technology and Data Officer to strengthen digital transformation and data strategy.

Anand Kumar Sinha Chief Digital and Information Officer, Tata Technologies

  Tata Technologies Appoints Anand Kumar Sinha as Chief Digital and Information Officer

  • by Martech Desk
  • Nov 27, 2025

Tata Technologies appoints Anand Kumar Sinha as Chief Digital and Information Officer to strengthen digital transformation and enterprise IT strategy.

EaseMyTrip Appoints Manmeet Ahluwalia as Chief Marketing Officer

  EaseMyTrip Appoints Manmeet Ahluwalia as Chief Marketing Officer

  • by Martech Desk
  • Nov 25, 2025

EaseMyTrip names industry veteran Manmeet Ahluwalia as CMO to strengthen brand strategy, customer engagement and global growth.

How AI Is Helping CMOs Hit Their Numbers Faster

  How AI Is Helping CMOs Hit Their Numbers Faster

  • by Anupama Mitra
  • Nov 22, 2025

AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.

xAI and Humain Announce Partnership to Build Saudi Arabia’s Next-Gen AI Compute Network

  xAI and Humain Announce Partnership to Build Saudi Arabia’s Next-Gen AI Compute Network

  • by Martech Desk
  • Nov 21, 2025

xAI and Humain partner to develop Saudi Arabia’s next-gen AI compute network and deploy Grok models to support the country’s AI-driven national vision.

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