OpenAI plans to evolve ChatGPT into a personal AI superassistant by 2026, focusing on proactive, personalised, and integrated user experiences.
Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific, strengthening its regional marketing leadership.
What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.
Microsoft CEO Satya Nadella is taking a more hands on approach to AI development, streamlining decision making to speed up innovation and deployment.
Mukesh Ambani unveils a draft AI manifesto outlining Reliance Industries’ plans to deploy artificial intelligence across businesses to drive productivity and scale.
Salesforce says its AI agent strategy is focused on productivity and growth, rejecting claims that staff are being replaced by artificial intelligence.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.
CloudSEK has appointed Tanuja Padwal as associate vice president of marketing to strengthen global brand strategy and support its next phase of growth.
A key Google AI leadership decision intensified competition in generative AI, prompting OpenAI to issue a company-wide code red as the race accelerated.
CloudKeeper has appointed former AWS and Google Cloud executive Deepak Singh as senior advisor to strengthen its cloud cost optimisation and enterprise growth strategy.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
McDonald’s AI led Christmas campaign has triggered debate within the advertising industry over creativity, confidence and the evolving role of technology.
AI is reshaping the balance of power between CMOs and CTOs, forcing marketing and technology leaders to share ownership of data, budgets and AI-driven growth strategies.
OpenAI removes traditional equity vesting, reshaping compensation models and escalating competition for top AI talent across the global technology sector.
Google appoints Amin Vahdat to lead AI infrastructure strategy as it scales global compute investments to support advanced AI systems.
India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.
Thomas Cook India appoints Sachinkumar K Patel as Vice President of IT to strengthen technology, digital systems and enterprise transformation.
Google introduces a sub ₹5 AI Plus subscription in India as it looks to widen consumer access and compete in the AI services market.
Wipro appoints Dr. Jai Ganesh as Vice President of Technology to strengthen innovation, digital engineering and next generation technology initiatives.
Alvarez and Marsal appoints industry leader Amit Dakshini to strengthen its automotive consulting practice and expand capabilities in India.
Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.
HP plans workforce reduction of up to 6,000 jobs through 2028 while ramping up investment in AI-driven products and restructuring operations.
Edelweiss Life Insurance names Kamlesh Jobanputra as Chief Technology and Data Officer to strengthen digital transformation and data strategy.
Tata Technologies appoints Anand Kumar Sinha as Chief Digital and Information Officer to strengthen digital transformation and enterprise IT strategy.
EaseMyTrip names industry veteran Manmeet Ahluwalia as CMO to strengthen brand strategy, customer engagement and global growth.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
xAI and Humain partner to develop Saudi Arabia’s next-gen AI compute network and deploy Grok models to support the country’s AI-driven national vision.
EY Parthenon appoints Reshma Narayanankutty as Director as the firm strengthens its strategic consulting leadership in India.
Infosys unveils an AI First model for Global Capability Centers aimed at accelerating innovation, automation and enterprise wide transformation for global organisations.
NDTV has appointed Koreel Lahiri as Chief of Strategy and Innovation to lead digital growth, product expansion and next generation content initiatives.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
Madison World appoints Vivek Das as Chief Digital Officer to strengthen its AI-driven and digital-first business growth strategy.
Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.
Tesla appoints former Lamborghini India head Sharad Agarwal to lead its India operations, signaling a stronger focus on local EV expansion and strategy.
HMD Global names Abhishek Ranjan as Managing Director & CMO for India and APAC, tasking him with regional brand strategy and growth in mobile devices.
As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.
AI is reshaping marketing from automation to augmentation — empowering creativity, personalization, and empathy-driven brand storytelling in 2025.
AI is reshaping lead generation in 2025 as Indian marketers focus on intent-led strategies, using predictive models, personalisation and human oversight to drive precision and trust.
Microsoft appoints Dahnesh Dilkhush as Chief Technology Officer for India and South Asia to strengthen enterprise AI, cloud, and digital innovation strategies in the region.
Meesho’s upcoming IPO outlines major investments in technology, marketing, and AI-led workforce expansion to strengthen its digital ecosystem and business growth strategy.
Microsoft CEO Satya Nadella will step back from sales and marketing duties to focus on AI and global data center growth, reflecting the company’s long-term strategic priorities.
Adobe and Qualcomm expand GenStudio partnership to streamline AI-driven marketing workflows, boost content supply chains, and scale personalized campaigns globally.
HCLTech appoints Amitabh Kant, former G20 Sherpa and ex-CEO of NITI Aayog, as Independent Director to strengthen AI strategy and global policy alignment.
Google plans to make AI Mode the default search experience, reshaping discovery with generative AI summaries and raising questions for publishers, marketers, and regulators.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
Explore how AI, AR/VR, and data ethics are reshaping global marketing in a borderless digital world.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
Consumers prefer AI to offer deals and utility over chat. Report urges brands to focus on value-based personalization.
