Thomas Cook India has appointed Sachinkumar K Patel as Vice President of Information Technology as the company continues to strengthen its digital and technology capabilities across business operations. The appointment comes at a time when the travel and tourism sector is investing in technology led transformation to enhance customer engagement, improve operational efficiency and respond to shifting consumer expectations in a competitive market.
Patel will lead technology strategy for the organisation, overseeing key areas such as digital platforms, enterprise applications, automation, data systems and infrastructure. His role will include supporting the company’s ongoing digital projects and identifying opportunities to modernise systems across various functions including customer experience, booking workflows, transaction processing and internal operations. Thomas Cook India said that Patel’s leadership will contribute to accelerating digital innovation as the company continues to adopt new tools and processes.
Patel brings extensive experience in IT leadership, having worked across multiple industries in roles involving digital transformation, cloud adoption, system optimisation and enterprise technology deployment. His background includes managing cross functional teams, implementing large scale technology programmes and building digital capabilities aligned with business growth objectives. Thomas Cook India said that his experience will support the company in enhancing its technology stack and preparing for future industry demands.
The travel sector has undergone substantial shifts in recent years as companies adapt to digital first consumer behaviour and increased expectations for seamless service delivery. Technology plays a central role in enabling travel companies to personalise customer journeys, simplify booking experiences, optimise pricing, and improve supply chain coordination. Thomas Cook India said that strengthening IT leadership is part of its broader strategy to enhance digital operations and respond effectively to evolving market conditions.
Patel’s appointment is expected to support ongoing initiatives related to cloud migration, cybersecurity, automation and the integration of advanced analytics into business processes. These capabilities are becoming increasingly important as travel companies work with large volumes of data related to customer preferences, travel patterns, pricing and operations. Enhanced use of data platforms allows organisations to build targeted offerings, refine customer communication and streamline internal functions.
Thomas Cook India has been investing in digital tools designed to make travel planning more intuitive and efficient. The company has focused on improving online platforms, expanding self service capabilities and adopting automation to simplify back end processes. Patel’s leadership is expected to further strengthen these efforts by aligning technology investment with long term organisational goals. The company said that his expertise will support the next phase of digital development as the sector becomes more reliant on integrated systems and scalable platforms.
Industry analysts say that travel companies with strong technology leadership are better positioned to navigate changing consumer expectations and competitive pressures. With the rise of digital bookings, mobile first experiences and real time customer engagement, the sector requires IT infrastructure that can support high transaction volumes and deliver reliable performance. Patel’s appointment reflects Thomas Cook India’s continued focus on building a technology environment that supports growth and customer satisfaction.
The company noted that Patel will collaborate closely with business units to ensure that technology initiatives support operational needs and create measurable value. This includes working on system upgrades, enhancing data governance, improving process automation and identifying areas where technology can streamline workflows. Technology leaders in the travel industry are also increasingly focused on security and compliance, ensuring that customer data and financial transactions are managed responsibly.
Patel is expected to play a role in adopting emerging technologies that are shaping the future of the travel sector. These include AI powered personalisation tools, chat based support systems, automated itinerary planning, predictive analytics and enhanced digital payments infrastructure. While Thomas Cook India has already implemented several digital solutions, the appointment aims to bring further technological maturity to the organisation.
The company said that Patel’s experience in managing enterprise transformation projects will help strengthen internal systems and improve collaboration across departments. As businesses expand their digital ecosystems, the role of IT leadership has become essential for enabling scalability, operational resilience and integrated service delivery.
Thomas Cook India’s decision to expand its technology leadership team reflects the broader industry trend of prioritising digital capabilities as a foundation for long term growth. With travel demand recovering and customer expectations evolving, the organisation aims to position itself as a technology forward player capable of delivering consistent and differentiated experiences.
Patel’s appointment marks a significant development in the company’s ongoing digital journey. As Thomas Cook India continues to enhance its processes, platforms and customer touchpoints, the focus on IT leadership is expected to play a key role in shaping the next phase of growth for the organisation.