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Tags: Responsible-ai

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Kriti Sharma

  The Rise of Agentic AI: What It Is and Why It Matters Now

  • by Kriti Sharma
  • 1 day ago

Agentic AI is transforming enterprises from prediction to autonomous action. Here’s how organisations can secure, govern, and deploy AI agents safely and compliantly at scale.

From Compute to Conscience: India AI Impact Summit Day 2

  From Compute to Conscience: India AI Impact Summit Day 2 Signals India's AI Rule Shift

  • by Brij Pahwa
  • 1 week ago

Day 2 of India AI Impact Summit 2026 spotlighted sovereign compute, governance frameworks, sectoral AI deployment, and India’s ambition to shape global AI standards.

India AI Impact Summit 2026

  A Deep dive into Day 1 of India AI Impact Summit 2026

  • by Brij Pahwa
  • 1 week ago

Day 1 of India’s AI Impact Summit 2026 highlighted India-first AI, multilingual models, conversational commerce, and trust-led frameworks reshaping marketing and media strategies.

India AI Impact Summit 2026 Opens in New Delhi, Sets Tone for Responsible AI Dialogue

  India AI Impact Summit 2026 Opens in New Delhi, Sets Tone for Responsible AI Dialogue

  • by Brij Pahwa
  • 1 week ago

India AI Impact Summit 2026 opens in New Delhi, bringing global leaders together to shape responsible, inclusive AI governance and international cooperation frameworks.

Microsoft AI Chief Mustafa Suleyman Outlines Vision

  Microsoft AI Chief Mustafa Suleyman Outlines Vision for Responsible AI Growth

  • by Martech Desk
  • 1 week ago

Microsoft AI CEO Mustafa Suleyman has outlined the company’s approach to scaling AI responsibly while balancing innovation, safety and long-term impact.

ai in marketing

  IIM Lucknow Proposes Ethical Framework for Responsible Use of AI in Marketing

  • by Martech Desk
  • Feb 3, 2026

IIM Lucknow has proposed an ethical framework to guide responsible use of AI in marketing, focusing on transparency, data privacy, fairness and accountability.

How AI Is Redefining Trust and Personalization for Modern Brands

  How AI Is Redefining Trust and Personalization for Modern Brands

  • by Anupama Mitra
  • Jan 21, 2026

AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.

Former OpenAI Policy Leader Launches Independent AI Watchdog to Challenge Self-Regulation

  Ex OpenAI Policy Chief Launches Independent AI Oversight Watchdog

  • by Martech Desk
  • Jan 20, 2026

A former OpenAI policy head has launched an independent AI watchdog aimed at reducing industry self-regulation and strengthening public oversight of AI systems.

10 AI Trends That Will Define the Next Era of Marketing

  10 AI Trends That Will Define the Next Era of Marketing

  • by Brij Pahwa
  • Jan 19, 2026

From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.

Five AI-Driven Martech Shifts That Will Redefine Marketing in 2026

  Five AI-Driven Martech Shifts That Will Redefine Marketing in 2026

  • by Brij Pahwa
  • Jan 12, 2026

From AI agents to unified data and responsible AI, these five martech shifts will redefine how marketing strategies are built and executed in 2026.

AI safety window narrows as technology advances faster than oversight, experts warn

  AI Safety Window Narrows as Technology Advances Faster than Oversight, Experts Warn

  • by Martech Desk
  • Jan 6, 2026

AI experts warn that safety and governance measures are falling behind rapid AI advancements, narrowing the window to manage long-term risks responsibly.

OpenAI Expands AI Safety Focus With Senior Preparedness role

  OpenAI Expands AI Safety Focus With Senior Preparedness Leadership Role

  • by Martech Desk
  • Dec 30, 2025

OpenAI is hiring a Head of Preparedness with a compensation package reaching $555,000 as it deepens focus on AI safety and risk management.

IndiaAI Mission Moves From Strategy to Execution With Focus on Scaled Impact

  IndiaAI Mission Moves From Strategy to Execution With Focus on Scaled Impact

  • by Martech Desk
  • Dec 25, 2025

IndiaAI Mission is entering its execution phase, shifting focus from policy vision to scaled deployment, infrastructure buildout and real-world AI outcomes.

OpenAI and Anthropic Expand Hiring in India as Global AI Talent Demand Grows

  OpenAI and Anthropic Expand Hiring in India as Global AI Talent Demand Grows

  • by Martech Desk
  • Dec 21, 2025

OpenAI and Anthropic are opening multiple roles in India, signalling rising demand for AI research, engineering and policy talent in the country.

Study finds poetic prompts can Bypass Safety Systems

  Study finds poetic prompts can Bypass Safety Systems in Multiple AI models

  • by Martech Desk
  • Dec 2, 2025

New research shows poetic prompts can bypass safety systems in several AI models, revealing vulnerabilities in current guardrail approaches.

Coforge expands Quasar platform with New AI Accelerators

  Coforge expands Quasar platform with New AI Accelerators for Enterprise Adoption

  • by Martech Desk
  • Dec 2, 2025

Coforge adds new AI accelerators to its Quasar platform to help enterprises scale AI adoption with improved governance and deployment efficiency.

Primus Partners Announces Strategic Alliance with Data Safeguard

  Primus Partners Announces Strategic Alliance with Data Safeguard

  • by Martech Desk
  • Nov 18, 2025

Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.

India unveils AI Governance Guidelines under IndiaAI Mission

  India unveils AI Governance Guidelines under IndiaAI Mission

  • by Martech Desk
  • Nov 6, 2025

India’s MeitY launches comprehensive AI Governance Guidelines focused on human-centred, responsible AI ahead of India-AI Impact Summit 2026.

What Are Double Agents and Why They Matter In The Realm of Agentic AI?

  What Are Double Agents and Why They Matter In The Realm of Agentic AI?

  • by Brij Pahwa
  • Nov 5, 2025

“Double agents” in AI marketing are systems that both execute and oversee tasks—balancing speed, governance, and brand safety as agentic AI reshapes how campaigns are created and controlled.

WEF launches AI Playbooks for SMEs & Agriculture, plus AI Sandbox White Paper for India

  WEF Launches ‘AI Playbooks for SMEs & Agriculture’ and AI Sandbox White Paper

  • by Martech Desk
  • Oct 22, 2025

World Economic Forum India unveils AI Playbooks for SMEs & Agriculture and an AI Sandbox White Paper to accelerate responsible AI adoption across sectors.

Anthropic CEO Dario Amodei Meets PM Modi, Commits to Building Responsible AI in India

  Anthropic CEO Dario Amodei Meets PM Modi, Commits to Building Responsible AI in India

  • by Martech Desk
  • Oct 13, 2025

Anthropic CEO Dario Amodei meets Prime Minister Modi, discussing India's pivotal role in AI governance and announcing plans to open its first Bengaluru office in 2026.

Prof. Anjali Kaushik

  Ethical AI and Business Education: A Responsibility Before Innovation

  • by Prof. Anjali Kaushik
  • Sep 30, 2025

AI’s growth raises ethical, legal, and environmental concerns. With stricter laws, business education must train leaders to balance innovation with accountability.

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