A study of 246 brands and 60,000 consumers revisits the Cannes Lions debate between Mark Ritson and Byron Sharp, finding differentiation remains relevant to brand growth.
Abnormal AI appoints former Torq CMO Don Jeter as Chief Marketing Officer to lead global marketing and strengthen its enterprise AI cybersecurity positioning.
How do festive purchases turn into lasting brand loyalty? Explore how convenience, safety, accessibility and personal experiences shape customer relationships beyond the festive season.
Vectorial raises $3 million led by SenseAI Ventures to expand its AI-powered audience simulation platform for consumer research, product testing and marketing campaigns.
How does Korean food become a repeat craving? GTGO India CEO Mahesh Reddy discusses how customer experience, authentic flavours and consistency influence repeat orders.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
AI assistants are reshaping how consumers research, compare and discover products, pushing marketers to think beyond search rankings and optimise for AI-generated answers.
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
Gartner warns that rising volumes of AI-generated content could lead to audience fatigue, pushing marketers to focus more on quality and relevance.
Consumers often prefer AI-generated content in blind tests, but trust and engagement can decline once they learn the content was created by AI.
AI adoption is rising despite growing concerns around hallucinations, misinformation and trust in generative AI systems.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.
As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.
AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
Predictive AI is transforming marketing by anticipating consumer needs, boosting ROI, and raising privacy questions as it converges with generative AI.
Consumers are choosing brands that remove life’s frictions, blending AI, design, and empathy to deliver effortless convenience over flashy tech.
