ReBid has added ChatGPT Ads activation and analytics to its Agentic AI platform, enabling brands to manage and measure the channel alongside other digital media.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
Google and The One Club have launched a global AI Creative Challenge featuring 128 creators, 16 cities and $50,000 in prize money, with Mumbai hosting an event in October.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
OpenAI is launching ChatGPT Ads in India for Free and Go users, starting with 50 brands and introducing an Ads Manager for marketers in September.
Hightouch appoints 20-year Google veteran Jitendra Kumar as Head of Commercial, Advertising to expand its agency relationships and agentic marketing business.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.
VoiseTech is deepening its India presence as AI, programmatic advertising and data-led decision-making reshape the country’s AdTech ecosystem.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
AI is making streaming TV advertising more accessible by simplifying planning, creative production, targeting and measurement, helping connected TV reach marketers of every size.
Meta is expanding AI investments to strengthen its advertising platform with smarter campaign optimisation, automation and AI-powered marketing tools.
StackAdapt has launched Ivy Studio, an AI-powered marketing hub that helps advertisers plan, execute and optimise campaigns through a conversational interface.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.
Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
OpenAI has added conversion bidding, stronger measurement and new campaign management features to ChatGPT Ads, expanding capabilities for performance marketers.
Mobavenue has launched the Neural Engine, an AI layer that unifies campaign planning, execution, creative intelligence and reporting into a single advertising platform.
Alphabet's upcoming earnings will be closely watched for updates on AI spending, Google Cloud growth, Search performance and the returns from its AI investments.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
Innocean India has launched an AI Studio to help brands create localised, multilingual marketing campaigns using generative AI and automation.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
Meta has appointed Chief Data Officer Alex Schultz bringing the company's marketing and data leadership under one executive.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making.
Brands are using AI-generated influencers in social media campaigns, raising questions around disclosure, consumer trust and advertising rules.
AI is driving brands to bring ad production in-house, enabling faster content creation, lower costs and greater control while reshaping agency relationships.
OpenAI is embracing retro-inspired advertising to make artificial intelligence feel more approachable as competition in the AI market intensifies.
