WPP is strengthening privacy-first data collaboration initiatives as brands adapt to AI-driven marketing and evolving consumer data regulations.
Publicis will acquire data company LiveRamp for $2.2 billion as the advertising giant accelerates its AI-driven marketing strategy.
Ogilvy India and Google have launched an AI-powered creative studio aimed at accelerating content production and marketing innovation.
Meta is expanding its advertising ecosystem with AI connectors that integrate third-party marketing and business tools into ad workflows.
FullThrottle AI and TuneIn have partnered to expand outcome-based audio marketing through AI-driven targeting and performance measurement.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
A new MMA India study says 85% of marketers are seeing measurable business impact from AI adoption across campaigns and customer engagement.
OpenAI has reportedly launched a self-serve ads manager for ChatGPT, opening new opportunities for AI-driven digital advertising.
StackAdapt launches an AI-powered advertising pilot in ChatGPT, exploring conversational marketing and contextual brand engagement.
Goldman Sachs and Bain have led an investment in an AI marketing startup, highlighting rising interest in automation-driven marketing tools.
ChatGPT Ads Manager debuts, offering AI-driven tools for campaign creation, optimisation and targeting in digital advertising.
Dentsu has launched an agentic AI platform to automate marketing processes and improve campaign performance across channels.
Publicis Groupe launches an AI development hub in Singapore to accelerate innovation and scale capabilities across the APAC region.
Lemma has launched an AI powered platform to transform OOH advertising into a measurable, performance driven channel.
Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.
AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.
Google has rolled out AI Max for Search globally and plans to phase out legacy ad tools as it shifts toward AI-driven campaign automation.
Moloco has launched an AI-powered CTV platform, enabling app marketers to access mobile-grade measurement and optimisation on connected TV.
Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.
Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
Generative AI is transforming advertising outcomes, but only for brands that rethink workflows, improve inputs, and adopt continuous optimisation across campaigns.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Canva has acquired Doohly for $20.8 million to expand into digital advertising and strengthen its martech capabilities.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
OpenAI may introduce ads for free ChatGPT users in the US as it explores new monetisation strategies amid rising AI costs.
AI is reshaping advertising in 2026, shifting control from marketers to automated systems that handle targeting, budgets, and optimisation at scale.
Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.
AI is transforming sports marketing in India from targeted ads and automated highlights to real-time fan engagement reshaping how brands connect with digital-first sports audiences.
UndrAds appoints Sanjay Trehan to guide its AI driven advertising monetisation strategy and strengthen technology led ad platform capabilities.
Google introduces Gemini Advantage to integrate generative AI across its marketing and advertising platforms.
AI is transforming marketing decision-making—but without governance, it can amplify bias, compliance risk, and brand damage. Here’s what leaders must prioritise in 2026.
Pinterest says it processes more searches than ChatGPT, highlighting search growth even as it faces earnings pressure.
ChatGPT has started rolling out advertising on its platform, signalling a new monetisation phase for conversational AI tools.
Crypto.com acquires the AI.com domain for $70 million ahead of the Super Bowl, signalling a strategic branding move toward artificial intelligence.
Super Bowl 2026 commercials feature artificial intelligence prominently as AI companies like Anthropic and OpenAI compete for visibility in high-profile ad placements.
As India heads into 2026, marketing is being reshaped by AI, retail media, privacy, omnichannel experiences, immersive platforms, and hyper-local influencers. Here are six shifts brands can’t ignore.
Demis Hassabis has questioned the early introduction of advertising in AI chatbots, signalling Google’s cautious approach to monetising conversational AI experiences.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
OpenAI is set to test advertising on ChatGPT’s Free and Go tiers in the US, signalling a shift toward monetisation as usage and costs rise.
AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.
India’s media and advertising sector has seen over 1,000 job cuts as artificial intelligence reshapes workflows, roles and business priorities.
Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.
Samsung launches a real-time data driven AI digital installation at Piccadilly Circus that reflects London’s live mood and highlights its AI-enabled ecosystem.
AI-generated voiceovers are transforming Indian advertising, enabling speed and localisation at scale while raising concerns around trust, consent and the future of voice artists.
McDonald’s AI led Christmas campaign has triggered debate within the advertising industry over creativity, confidence and the evolving role of technology.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.
SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.
