AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.
Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.
PulsePoint launches AI-powered Adaptive Optimization to boost qualified audience reach and cut media waste, with a focus on precision healthcare marketing.
Amazon plans to introduce AI-powered conversational ads in Alexa, aiming to monetize voice interactions. CEO Andy Jassy outlines how generative AI will drive this shift in Alexa’s strategy.
Flamel AI launches AI-powered social ad tools to help multi-location brands personalize campaigns at scale across platforms.
AI is revolutionizing Out-of-Home advertising with data-driven personalization, real-time content optimization, and mobile retargeting strategies.
Discover how data-driven insights and AI are reshaping creativity in Indian marketing for personalized, real-time brand storytelling.
DigiAce partners with YMT Ads to enter India’s $4B programmatic martech market, offering AI-powered media solutions tailored for local brands, D2C startups, and agencies.
Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year
A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home
The tech giant had earlier announced plans to phase out third-party cookies by 2022
At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement
