Anuj Bhandari launches OmniVertex, an AI-powered platform designed to unify advertising data, optimise media budgets and simplify cross-platform campaign management.
As AI makes advertising more personalised, are brands crossing consumer boundaries? Industry research examines the balance between relevance, privacy and trust.
India accounts for 75% of Nielsen's global innovation as the company expands AI-led advertising intelligence and audience measurement from Bengaluru.
Netflix plans to cut nearly 1,000 jobs, around 6% of its workforce, amid rising competition from YouTube, TikTok and other platforms while expanding AI and advertising investments.
Publicis reports 5% Q3 organic growth as CEO Arthur Sadoun highlights rapid agentic AI adoption, slower enterprise transformation and challenges at Publicis Sapient.
Aleph appoints Max Ku as Business Head for Pinterest in Singapore and export markets, bringing over 30 years of experience across digital media and advertising.
Pollo AI integrates OpenAI's GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to help brands create video ads, campaign visuals and marketing content from product photos.
NMC introduces new healthcare advertising guidelines restricting misleading medical claims, AI-generated promotions, fake reviews and celebrity endorsements.
Meta introduces new AI tools to detect ads linked to child exploitation, strengthens ad reviews and reports action against 33.2 million content items globally.
OpenAI is testing visual ads alongside ChatGPT image generation, giving brands a new format while expanding measurement and brand suitability tools.
Razorpay has partnered with OpenAI to support ChatGPT advertising in India, providing local payment infrastructure for businesses using the AI platform.
Meta has appointed Dhruv Vohra as Managing Director of its Global Business Group for Southeast Asia, overseeing commercial strategy across six markets.
Dentsu India has launched Dentsu Performance Studio, combining creative strategy, AI-enabled production, media and measurement in Bengaluru.
DuckDuckGo's new Duck.ai campaign uses giant "prying eyes" to highlight AI privacy concerns as it promotes its private AI chat service across the US.
OpenAI is testing Sponsored Agents that let ChatGPT users interact with business-sponsored AI representatives after seeing an ad.
Amazon Ads has partnered with OpenAI to let select US advertisers extend campaigns into ChatGPT through Amazon DSP as part of a new pilot.
ReBid has added ChatGPT Ads activation and analytics to its Agentic AI platform, enabling brands to manage and measure the channel alongside other digital media.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
Google and The One Club have launched a global AI Creative Challenge featuring 128 creators, 16 cities and $50,000 in prize money, with Mumbai hosting an event in October.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
OpenAI is launching ChatGPT Ads in India for Free and Go users, starting with 50 brands and introducing an Ads Manager for marketers in September.
Hightouch appoints 20-year Google veteran Jitendra Kumar as Head of Commercial, Advertising to expand its agency relationships and agentic marketing business.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.
VoiseTech is deepening its India presence as AI, programmatic advertising and data-led decision-making reshape the country’s AdTech ecosystem.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
AI is making streaming TV advertising more accessible by simplifying planning, creative production, targeting and measurement, helping connected TV reach marketers of every size.
Meta is expanding AI investments to strengthen its advertising platform with smarter campaign optimisation, automation and AI-powered marketing tools.
StackAdapt has launched Ivy Studio, an AI-powered marketing hub that helps advertisers plan, execute and optimise campaigns through a conversational interface.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.
Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
OpenAI has added conversion bidding, stronger measurement and new campaign management features to ChatGPT Ads, expanding capabilities for performance marketers.
Mobavenue has launched the Neural Engine, an AI layer that unifies campaign planning, execution, creative intelligence and reporting into a single advertising platform.
Alphabet's upcoming earnings will be closely watched for updates on AI spending, Google Cloud growth, Search performance and the returns from its AI investments.
