AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.
SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.
AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.
Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.
India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
Google debuts its first fully AI-generated TV commercial created with Veo 3, starring a plush turkey in its “Just Ask Google” campaign.
Google DeepMind launches Pomelli, an AI-powered tool to help marketers ideate, create, and test digital campaigns efficiently.
In the AI era, ads that feel human blend technology with empathy. Indian brands show how emotion, authenticity, and cultural context keep storytelling real.
Nutrica launches an AI-powered Diwali video highlighting themes of love, joy, and family connections through everyday festive moments.
KERV.ai joins forces with Amazon Ads to bring interactive, AI-powered shoppable video experiences to connected TV and online platforms.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
Humans enhances Page Intelligence to improve invalid traffic detection, helping advertisers protect budgets and boost campaign performance.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
StackAdapt has been named a leader in CTV and audio advertising platforms by G2, reflecting strong customer satisfaction and market presence.
IAB Europe’s first AI in digital advertising report reveals widespread adoption, rising investment, and urgent calls for governance across the ad industry.
Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.
Data clean rooms are emerging as a solution to India’s privacy-first marketing challenges, but success depends on data accuracy, governance, and leadership.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.
Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.
PulsePoint launches AI-powered Adaptive Optimization to boost qualified audience reach and cut media waste, with a focus on precision healthcare marketing.
Amazon plans to introduce AI-powered conversational ads in Alexa, aiming to monetize voice interactions. CEO Andy Jassy outlines how generative AI will drive this shift in Alexa’s strategy.
Flamel AI launches AI-powered social ad tools to help multi-location brands personalize campaigns at scale across platforms.
AI is revolutionizing Out-of-Home advertising with data-driven personalization, real-time content optimization, and mobile retargeting strategies.
Discover how data-driven insights and AI are reshaping creativity in Indian marketing for personalized, real-time brand storytelling.
DigiAce partners with YMT Ads to enter India’s $4B programmatic martech market, offering AI-powered media solutions tailored for local brands, D2C startups, and agencies.
Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year
A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home
The tech giant had earlier announced plans to phase out third-party cookies by 2022
At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement
